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Video: National Express ‘blind spot’ sticker spotted – but how useful is it?

A contribution to cycle safety, a well-intentioned idea poorly executed or just alibi-creation?

Remember our story last month reporting how coach operator National Express wanted the public to vote on which of two designs of sticker warning cyclists of its vehicles’ blind spots it should adopt? A road.cc reader has spotted the final design on one of its coaches – and he’s not impressed.

The design chosen was the yellow triangle bordered in red that appears in the picture above with a drawing of a bicycle and the words, “Caution: Blind Spots” and, underneath, “Please take care.”

It was one of two designs put forward by National Express after consulting with a focus group of cyclists by National Express and staff from the sustainable transport charity Sustrans, which hosted the vote.

We were sent the above picture of a coach with the sticker by John Smith, who also uploaded a video of the vehicle to YouTube.

He said: “I saw my first 'National Express' sticker today. I can report that they are near enough useless. The only reason I saw it is because I was specifically looking out for it (I have been ever since hearing there was a new design).”

Outlining the reasons why he felt underwhelmed by the sight of the sticker, he said: “It's too small to read, it’s too low to be seen by a cyclist,” and “the back of National Express buses are already full of 'stuff'.”

What do you think? Now you’ve seen one, do the stickers make a contribution to the safety of cyclists, is this a well-intentioned gesture that has been poorly executed, or is this just yet another road transport company getting its excuses ready in advance so it can say a dead cyclist was warned?

Let us know in the comments below.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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39 comments

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rockdemon | 10 years ago
0 likes

It's a basically saying this vehicle isn't safe to be on the road. If they really wanted to make a useful gesture then extra mirrors, cameras, or some sort of detection system would be more use...

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freespirit1 | 10 years ago
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If the vehicles have passed type approval and meet all the other regs, not a lot you can do.

Most of these laws come from Brussels these days.

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Bob's Bikes | 10 years ago
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What's the legal standing on this? as they have just admitted in print that they are operating a fleet of coaches that have a dangerous design flaw in (on?) them / their drivers cannot adequately see the road when driving.

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bikebot | 10 years ago
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Perhaps they've put it down there, so you can read it after being knocked off.

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Ducci | 10 years ago
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So instead of eliminating the blind spot through design or technology they've gone for the soft option i.e. up yours cyclist. If we chose that option at work the HSE would be all over us.

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teaboy | 10 years ago
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An irrelevant distraction in the campaign for a safe environment for cycling for all, like the rest of the stickers and the helmet debate.

Do National Express drivers have regular cycle training? If not, why not? That would do more to make the current roads safer than any sticker ever can.

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FlatBattery | 10 years ago
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I'd probably run into the back of the bus trying to read it. Waaay to small.

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Belaroo | 10 years ago
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Maybe they could add a warning saying they will park pretty much wherever you most wouldn't like to have to over take a bus, like on a main road, on a corner in rush hour while I'm cycling my kids to school.

It took over a generation. almost two generations from when they found out cigarettes killed you to not have to work somewhere and breathe in smoke.

How long will it take from establishing we shouldn't have to share with vehicles like this to actually not having to share with them?

Stickers Schmickers.

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levermonkey | 10 years ago
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Well, at least it's inoffensive.  19

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