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Brexit price rises - Canyon covers some costs but UK buyers will still pay more

Canyon has resumed shipping to the UK, but there is a price to pay for Brexit

German bike manufacturer Canyon has resumed bike sales to parts of the UK, after working to smooth out the process of importing bikes for customers in England, Scotland and Wales. Canyon appears to be covering some of the additional import costs that came into effect at the end of the Brexit transition period, but the rest is reflected in price rises that customers will have to pay.

After an initial price increase towards the end of last year, Canyon has announced that prices have increased again for UK buyers, citing the additional costs associated with the increase in import duties when sending products from the EU to the UK.

However, it appears that Canyon is absorbing some of the additional fees, a measure that is certainly not required of Canyon.

What are the new rules?

2021 Canyon Speedmax MY 21 _PR _Imogen Simmonds _TPO

The Bicycle Association has summarised the new rules regarding bikes in an article that analyses the implications of Brexit for the bike industry:

“Basically, the ‘deal’ specifies that goods can move between GB and EU with zero tariffs, but only if they “originate” in the UK or EU. Essentially the idea is that only goods which have significant value added in either EU or UK (or a combination of UK and EU) get the zero tariffs. Goods ‘just’ imported from elsewhere do not.”

Under the new ‘deal’, all bikes that aren't electric are subject to tariffs should the value of parts imported from outside of the UK or EU that are used to make each bike exceed 45% of the overall value. For e-bikes, it's 50%. 

> Brexit and the bike industry: we ask UK brands, retailers and distributors how the new rules are affecting them

Given that the majority of factories involved with the manufacturing of frames and components are based outside of the UK and EU, a sizeable proportion of bikes coming into the UK that are ordered from the EU are subject to a new 14% tariff.

Crunching the numbers

Canyon Aeroad CF SL 8 Disc

Taking the Canyon Aeroad CF SL 8 Disc as an example, the price rose from £3,799 to £3,949 in November 2020, and it has since jumped again for UK buyers up to £4,149. That represents an increase of 9.21% over the starting figure, and 5.06% more than the price it was in November.

Neither of these price increases nor the overall price increase is as as much as 14%. Canyon states that “all duties and handling fees are included in the price of your bike which means you’ll never have to pay any hidden fees when your bike arrives on British soil"; so it seems that Canyon has decided to absorb some of the additional costs to keep prices down for UK customers.

> Brexit: New VAT rules see EU cycling brands stop online sales to UK shoppers

Canyon is also keen to stress that the ordering process for UK customers is made as smooth as possible, and that the reason for the price increases at the point of sale is to prevent any additional costs when the bike arrives with the customer.

Canyon visit (108)

Canyon adds: “We’re doing all we can to minimise disruption while we modify our processes to comply with new legislation as a result of Brexit. This includes changes to our pricing format to cover any applicable duties or customs handling fees. The benefit is the pricing you see on our website and during checkout is the final pricing, and there are no additional fees once your Canyon order arrives with you.”

E-bikes

At the time of writing, Canyon is not yet shipping e-bikes to the UK due to “extra conditions of shipment” which they are still working out. Canyon points customers to its special Brexit FAQs page, where updates on e-bikes will be posted.

> British bike manufacturers fearing cheap Chinese imports after Brexit

Northern Ireland

Differences in shipping regulations between the UK mainland and Northern Ireland mean that deliveries of Canyon bikes have not resumed for Northern Ireland. Canyon cites the “need to undertake additional systems changes” before shipping can resume.

Existing orders

2021 Canyon Aeroad development - 7

Canyon says: “If you had an order in place that was due to ship between the 19th of December 2020 and the 15th of January 2021, we will be sending out further details about your order shortly. This will include an updated order confirmation and any instructions to confirm payment should this be outstanding.”

This could mean that orders placed before the Brexit transition period ended will be subject to additional costs before the bike can be delivered.

If you have an order in place and have any questions, you can contact Canyon’s UK customer service team using their live chat or through the contact form here.

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65 comments

Avatar
Mungecrundle | 3 years ago
15 likes

Project Fear morphs into Project Teething Problems and soon to become Project - "Can you find anyone who still thinks Brexit will benefit the average man or woman in the street."

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wycombewheeler | 3 years ago
0 likes

Since this is about tariffs on products from the far east, does this mean tariffs are applied when arriving in Germany from Taiwan/ Japan, and then again when entering UK? Leading to cost increases?

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Drinfinity replied to wycombewheeler | 3 years ago
3 likes

Yes, exactly. Tarrif on the components imported to EU, and another 14% tarrif from EU to UK. 

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wycombewheeler replied to Drinfinity | 3 years ago
0 likes

so the solution could be for Canyon to send frames and components direct to the UK and assemble here. They have a UK presence, but it's just a sales office at the moment.

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Chris Hayes replied to wycombewheeler | 3 years ago
0 likes

... I'm not sure that Canyon would move jobs from Germany to the UK to eliminate a UK import tax to UK consumers - unless it were possible to profit from a share of the saving, which in turn would depend on volumes.  Siemens does it with windfarms!

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Rich_cb replied to Chris Hayes | 3 years ago
0 likes

If a Canyon will now cost 14% more in the UK then Canyon will likely lose significant market share to Ribble etc.

Moving any of the assembly process to the UK would reduce that % difference and therefore lead to greater market share.

It all comes down to whether the sums add up for a UK factory.

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Smoggysteve replied to Rich_cb | 3 years ago
0 likes

Rich_cb wrote:

If a Canyon will now cost 14% more in the UK then Canyon will likely lose significant market share to Ribble etc. Moving any of the assembly process to the UK would reduce that % difference and therefore lead to greater market share. It all comes down to whether the sums add up for a UK factory.

TBH they im theory could but they would probably be put off by the corporate tax they would incur. They are more likely to just carry on and cut us loose. If anyone wants to buy a bike their model will still be cheaper if it hits all the other brands that are based in the EU. Even a Trek and Specialzied are built up into complete bikes in  the EU so incur the tax. What you have to ask is, Are all these companies that bothered about the UK over the aggro it causes them? I think Canyon will quite happlily survive as a brand without UK sales. 

 

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Rich_cb replied to Smoggysteve | 3 years ago
0 likes

There was a road.cc article about this and I think the Specialized spokesperson said that they import directly into the UK so would be unaffected.

Imagine that if they can do it all other similarly sized brands will follow.

I'm not sure I follow on the corporate tax front, why would they pay more tax to have a small factory based in the UK?

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bluefuzzer | 3 years ago
10 likes

This is going to make cycling expensive as UK retailers don’t have to quantity of scale to import straight into UK and most bikes clothing etc is manufactured outside EU and imported in. Strange this wasn’t mentioned in the Brexit vote and equally applies to many other goods. Many said retailers would take the hit well why would they as the EU market is far bigger than the UK market.

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cdamian replied to bluefuzzer | 3 years ago
5 likes

UK manufacturers and shops might also decided to adjust the UK prices upwards, because they don't have to compete with the previous cheap prices from Canyon and others.

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wycombewheeler replied to bluefuzzer | 3 years ago
10 likes
bluefuzzer wrote:

.... Strange this wasn’t mentioned in the Brexit vote.

If they had said brexit will make cycling more expensive, it probably would have swung the vote further in favour of brexit

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Rich_cb replied to bluefuzzer | 3 years ago
0 likes

The 14% tariff for bicycles to enter the UK is not set in stone.

The government could simply reduce the tariff to zero and the problem disappears.

There would also be the added bonus of cheaper bikes for everyone!

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Sniffer replied to Rich_cb | 3 years ago
5 likes

It could, but it hasn't.

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Rich_cb replied to Sniffer | 3 years ago
0 likes

That is true but it's only been a few weeks, the whole reason for the rule of origin tariffs between UK and EU is to allow the UK to set its own tariffs that are markedly different from those of the EU.

Zero tariffs on items we do not manufacture make perfect sense.

UK businesses would gain an advantage over EU businesses when selling to the UK and would compete equally when selling to the EU.

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Sniffer replied to Rich_cb | 3 years ago
7 likes

Remind me, how long had the Government to think about It?

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Rich_cb replied to Sniffer | 3 years ago
0 likes

Draft tariffs have been published, obviously you wouldn't want to announce anything concrete while negotiations with the EU were ongoing.

The government have made the right noises about free trade, let's wait and see if they back that up with some serious tariff cutting.

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Sniffer replied to Rich_cb | 3 years ago
4 likes

I understand that and it is a fair point.

In the meantime the Government (including the PM) shouldn't make dishonest statements about there being no increased barriers to trade beween, for example, a German company and a UK company and vice versa.

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Rich_cb replied to Sniffer | 3 years ago
0 likes

It does seem that companies who essentially assemble imported components into a bike and slap on some paint are going to be hit hard by the new system. Canyon and Cotic being two recent examples.

Johnson is indeed being dishonest by failing to acknowledge this.

My hunch is that this is actually intentional, the Conservatives have been talking up the idea of free ports, the current situation is one in which free ports would flourish.

If (big if!) Canyon were to move their factory to a free port in the UK then they'd avoid this hassle whilst creating jobs for UK residents.

The numbers might not work for Canyon but there will be lots of companies that could gain significant advantages by moving to the proposed free port areas.

I hope the current situation is part of an overall vision for the future of UK trade and not just a cock up but I wouldn't be surprised if the converse were true!

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arbee replied to Rich_cb | 3 years ago
1 like

Tax havens aka Freeports legacy is mixed. Total net employment benefits were small, and the policy was costly. 

The “localised freedom” of low taxes and deregulation can “act like a benign cancer”, rotting “the foundations of the unfree state around it”

And if bicycles move from the the 'freeports' to the mainland, tarifs are still due. 

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Rich_cb replied to arbee | 3 years ago
0 likes

The entire point of free ports is to simplify exports.

If you're manufacturing in a Freeport area for distribution to the UK you will have no advantages over a manufacturer based in the rest of the UK.

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HarrogateSpa replied to Rich_cb | 3 years ago
2 likes

When have the morons in Johnson's government every done anything that makes sense, or benefit the British people? Never. I won't be holding my breath.

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wycombewheeler replied to Rich_cb | 3 years ago
0 likes

it could, if we wanted to reduce the price of bargain basement bikes sent direct from China

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Rich_cb replied to wycombewheeler | 3 years ago
0 likes

That would be another advantage.

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wycombewheeler replied to Rich_cb | 3 years ago
0 likes

I don't believe flooding the country with disposable bikes that are a write off after 9 months as they cost more to repair than to buy is in anyones interest.

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Rich_cb replied to wycombewheeler | 3 years ago
0 likes

If they can pass the requisite standards but only last 9 months that suggests that said standards are not fit for purpose.

The tariffs are irrelevant to your point.

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Must be Mad replied to bluefuzzer | 3 years ago
6 likes

bluefuzzer wrote:

Strange this wasn’t mentioned in the Brexit vote

Hope you are being ironic here!
It was mentioned, loud and clear - but just dismissed as 'project fear'

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WDG | 3 years ago
1 like

Sorry, I don't understand this.  What about VAT?  How is this being factored in?  Is this being paid on our behalf?  I think you are saying that there is no value add, hence the tariff, so surely we therefore aren't paying VAT, in which case that should come off the price?  Or are Canyon swallowing this?  Canyon are a business not a charity so won't be doing anything for nothing, so let's ask the right questions before we publish our benevolent Canyon story.

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half_wheel79 replied to WDG | 3 years ago
3 likes

Yep, my understanding is that VAT in Germany is set at 19% (UK at 20%) so we arent paying German(EU) VAT but they are paying the UK vat and in order to cover this they've popped another 5% on to account for currency fluctuations. 

This doesnt take into account the previous 5% increase which is more attributable to supply and demand. The calculated total 9.21% increase over pre brexit rates is pretty standard for most large manufacturers in the current market e.g Giant, Specialized, Trek etc all of who are seizing their opportunity to squeeze a bit more out of us. 

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Drinfinity replied to half_wheel79 | 3 years ago
0 likes

How is a 9% increase to the customer, when there is a 14% tarrif increase, "squeezing a bit more out of us"? 
It makes it more expensive to the customer, and less profitable for the manufacturer.

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Rich_cb replied to half_wheel79 | 3 years ago
0 likes

German VAT rates are irrelevant here.

Exports are zero rated for VAT.

The issue is UK import VAT (which is unchanged on large purchases) and the new tariffs (which are responsible for the lion's share of the price increase).

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