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Brooks England stops online sales of ‘Made in Britain’ saddles to UK shoppers – because of Brexit

West Midlands company founded in 1866 makes saddles in UK, but sends them to Italian parent for dispatch to customers

Brooks England, which has been making bicycle saddles at its factory in Smethwick, West Midlands for almost 140 years, has stopped sales to customers in the UK because of Brexit. The suspension of sales applies to order's made through the brand's website, with the company's UK distributor confirming on Monday that it does not affect products sold through premium dealers here.

In a shipping notice on its website, shared on Twitter yesterday by user @MCRCycleSam, the company, which dates back to 1866, said: “At Brooks England, we continue to produce each leather saddle in our West Midlands factory in more or less the same manner as we have for over 150 years.

“However, upon their completion, since some time these saddles are shipped first to our logistics centre in Italy and from there to Cyclists around the world.
“Due to this, the ongoing changes in the Brexit situation have made it necessary to temporarily suspend all new orders to the UK at this time.”

Brooks England said that orders received before 12.00 CET on 29 December would be processed as usual, adding: “Additionally, we will be extending our return window for purchases made prior to this announcement so as to allow for easy returns despite procedural delays. For information about returns or any other questions, please contact our Customer Service department who will be happy to assist you.
“We appreciate your patience while we analyse this situation and plan the proper administrative steps moving forward.”

Owned since 2002 by Italian bicycle saddles firm Selle Royale, Brooks England’s suspension of orders from UK customers highlights one of the impacts of Brexit on trade between the UK and the EU.

Until the end of the transition period at 11pm on New Year’s Eve, companies with operations in the UK and EU member states would have been able to freely move goods between their various locations – for example, sending products made at one site to another to be boxed up then mailed to customers.

Now, however, such goods would require clearance through customs, entailing additional time and paperwork as well additional costs such as VAT charges.

One would expect that Brooks England will change its procedures so that dispatch of products to UK customers is done directly from the West Midlands, thereby circumventing those barriers.

But the fact that the EU-UK Trade and Cooperation Agreement, which runs to 1,200 pages, was only signed on Christmas Eve has given businesses little time to assess the new rules and adapt their practices and systems to them.

The company’s announcement is the latest sign of the disruption that the end of the transition period is causing for UK shoppers within the bicycle market.

As we reported yesterday, Netherlands-based online bicycle parts retailer Dutch Bike Bits has announced that the UK has become the only country in the world to which it will not ship goods.

> Dutch bike part dealer shipping to every country in the world except UK because of Brexit VAT change

The company said that it had taken the decision due to the UK government telling overseas firms that they must apply and collect British taxes when selling to customers here, with the point at which VAT is collected, for example, moved from the point of importation to the point of sale.

As a result, online retailers – wherever they are located – are required to register for UK VAT and to account for the tax to HM Revenues & Customs, and to pay an annual fee.

Dutch Bike Bits said that the new regime, which it described as “ludicrous,” made it impossible to sell to consumers in the UK.

Last month, German bike manufacturer Canyon suspended shipments to customers in Great Britain and said it would stop accepting orders entirely from people in Northern Ireland due to uncertainty caused by Brexit.

> Canyon pauses shipments to UK customers, blaming Brexit uncertainty

It said it would resume deliveries after 11 January, once the situation becomes clearer.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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62 comments

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Chris Hayes replied to Nick T | 3 years ago
1 like

I read it on a review of their factory... it said 'The saddle’s journey begins in the rolling and verdant hills of Great Britain and Ireland, where the sea-borne chill of the British Isles produces thick-skinned cattle, perfect for a flexible but stiff seat. (This is also where the toughest sole leather for shoes comes from, and it’s why English shoes tend to be heavier than their Italian counterparts.) Hides come in anywhere between 5.5 to 6 mm thick — a bit wider than a pair of nickels — and are then dyed with plant-derived pigments by Tannerie Masure, the same Belgian tannery that’s been treating Brooks leather for more than 25 years.

https://craftsmanship.net/the-best-bicycle-seats-on-the-planet-a-factory...

 

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Nick T replied to Chris Hayes | 3 years ago
3 likes

Very few British factory made shoes use English sole leather (or even particularly good quality veg tan as the price for the real deal is too high) and cow hide can be good amount thicker than 6mm - depending more on the age of the animal than the weather to be honest, hides are a by product of the meat industry so cows don't often get to grow that old. English/Italian shoe construction is a style difference more than locality, much of the upper leather used in the U.K. is tanned in Italy anyway. I suspect the Brooks review is mainly fluff

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Chris Hayes replied to Nick T | 3 years ago
0 likes

So, what's your insight if you don't believe the below?

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Nick T replied to Chris Hayes | 3 years ago
1 like

I've worked in the leather goods industry for 15 years, I run a business manufacturing high end goods and I source leather from tanneries and merchants all over the world 

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Chris Hayes replied to Nick T | 3 years ago
1 like

I hoped that might be the case.  Thanks for sharing your experience.  I have a bit of a fetish for decent mens shoes...and I could stare at them for hours!  Pity we can't meet up for a beer these days!

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TheBillder replied to CXR94Di2 | 3 years ago
3 likes

I think the assembly of both is in the UK, though local content is far from 100%. The first BMW Mini engines came from that well known centre of automotive excellence Brazil.

Somewhere in Selle Royale there will be a bean counter who worked out that it was cheaper to centralise distribution. Companies of much size are run by hierarchies of control freaks, many of whom don't trust things they can't see. This gives rise to odd decisions or things arising from unintended consequences.

I've worked for small and large companies over the years and often been amazed by head office edicts - such as all new hires in a 50,000 people organisation must be approved by the CEO (that lasted about an hour), or that major system changes could be done on the fourth Thursday in November as no one is working then.

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Simon_MacMichael replied to CXR94Di2 | 3 years ago
0 likes

Brooks saddles are made in Smethwick, although the company is Italian-owned.

The Mini is made in Cowley, although the brand and plant are owned by BMW.

These are actual things made in the UK, not brands that outsource manufacturing elsewhere.

That may of course change in the near future.

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Rich_cb | 3 years ago
6 likes

Will be interesting to see how much of this disruption is still present in a few weeks.

I'm sure road.cc will do a follow up article to keep us informed.

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TheBillder replied to Rich_cb | 3 years ago
1 like

Shall we keep a tally? So far we have Canyon, Dutch Bike Bits, Brooks. Are there any more? And we'll check back at the start of Feb?

BTW I am genuinely not making a point here - let's see if this is short term over reaction by a few companies or if there's a real problem.

Edit: just checked the dates that things are supposed to change: 11 Jan for Canyon, no date for Brooks, Dutch Bike Bits seem to be gone forever.

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Rich_cb replied to TheBillder | 3 years ago
1 like

I'd like to see a follow up article at the start of February.

My hunch is that the bigger companies will adapt and resume normal service soon enough but a few low volume suppliers may decide it's more hassle than it's worth.

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HarrogateSpa replied to Rich_cb | 3 years ago
4 likes

People having hunches based on their Tory/Vote Leave agenda is how we've got into this mess in the first place.

I look forward to getting rid of Johnson's Vote Leave mob, never having to listen to their lies again, and having a decent, honest PM who is actually focused on the good of the country.

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Rich_cb replied to HarrogateSpa | 3 years ago
1 like

Not as accurate as the Remain hunches.

I can still remember those 800,000 job losses immediately after the vote.

Who could forget the massive fall in house prices too?

Let's see what happens in a month shall we.

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imajez replied to Rich_cb | 3 years ago
3 likes

Rich_cb wrote:

Not as accurate as the Remain hunches. I can still remember those 800,000 job losses immediately after the vote. Who could forget the massive fall in house prices too? Let's see what happens in a month shall we.

So much stawmanning. 
The problems that were forecast as a result of Brexit could only take place after Brexit took place, which was only a few days back. A simple distinction that Brexiter seem to really struggle with. Like most facts come to think of it. 

Still yet to hear of any tangible benefits from leaving despite asking Brexiters for 5 odd years now. 

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Rich_cb replied to imajez | 3 years ago
0 likes

Those forecasts were made for the 2 years after the VOTE.

If you have any degree of knowledge about the EU you will be able to identify advantages and disadvantages of membership.

If you can identify disadvantages of membership then, lo and behold, you can identify benefits of Brexit.

If you're unable to think of a single disadvantage of EU membership then you're either biased, ignorant, stupid or a combination of all three.

https://assets.publishing.service.gov.uk/government/uploads/system/uploa...

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Fluffed replied to TheBillder | 3 years ago
5 likes

Honestly, a shorter list would be EU based stores who are still shipping to the UK, I have only found one so far (bike inn), everywhere else isn't delivering to the UK. Fine, use UK retailers you say? Stock levels here seem terrible, many out of stock items, only available in Europe, well, or not now.

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chrisos replied to TheBillder | 3 years ago
0 likes

I tried to order something from bike-discount.de last week and the UK seemed to have been removed from the list when filling out my address. I emailed them and got a bit of a non response about the 'rona and a link to the DHL website.... I went elsewhere in the end and haven't checked back since

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Simon_MacMichael replied to Rich_cb | 3 years ago
1 like

Absolutely.

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Rich_cb replied to Simon_MacMichael | 3 years ago
1 like

Excellent, I look forward to it.

Thanks for engaging BTL too.

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Chris Hayes | 3 years ago
3 likes

So, this should read Selle-Royale suspends sale of Brooks saddles to UK post BREXIT...?  

I can't imagine what reason a company would manufacture goods in the UK, ship them to Italy for 'distribution', er....back to the UK? I understand that some supply chains are complex but that is quite simply f**ked up and can only layer on cost to UK consumers.  I suspect that this is a rouse to move profits to Italy - but Corporation Tax is higher there....though avoidance is probably easier. 

It would be interesting to see where their largest market was.  And it would be hilarious if it was the UK. 

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Doctor Darabuka replied to Chris Hayes | 3 years ago
3 likes

Because you can’t imagine a reason does not mean that there isn’t a good reason.  There is a possibility that those who have been operating this business successfully for many years might know more about it than you do.

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Chris Hayes replied to Doctor Darabuka | 3 years ago
2 likes

Yep - I can go with that.  I decided a long time ago that I wouldn't go into saddle-making, or supply chains. 

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Simon_MacMichael replied to Chris Hayes | 3 years ago
3 likes

Well, I looked in Brooks England Ltd's latest full accounts to see what proportion of their sales are to the UK ... and they don't disclose that, on the grounds it may prejudice the business.

I suspect they ship the saddles out to Italy and they get boxed up and packaged there ... the parent will have economies of scale for that ... 

It's nothing to do with passing costs on to UK consumers, in my opinion; but it is everything to do with companies that previously were able to spread operations across an entire continent now having to deal with more barriers and costs than previously existed.

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yupiteru | 3 years ago
6 likes

At least we got our sovereignty back (and fish?) and got rid of those pesky foreigners.

Rule Britannia and make Nigel Farage a Saint I say.

I love all you people who voted leave so much, I really don't know how to show my gratitude - God Bless you all, you have made my life so much better.

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HarrogateSpa | 3 years ago
7 likes

Brexit is idiotic.

No doubt someone who voted Leave will be along in a minute still trying to justify this nonsense: yes but, no but, yes but...apply VAT, don't apply VAT etc. We're not buying it.

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Sriracha replied to HarrogateSpa | 3 years ago
6 likes
HarrogateSpa wrote:

No doubt someone who voted Leave will be along...

Statistically, I suppose, more likely than not.

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FrankH replied to HarrogateSpa | 3 years ago
1 like

HarrogateSpa wrote:

Brexit is idiotic.

No doubt someone who voted Leave will be along in a minute ...

Hi.

This isn't about Brexit, per se. It's about our Remainer civil service. If we're the only country in the world doing this, maybe we're wrong.

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Alf0nse replied to FrankH | 3 years ago
6 likes

Are you high? 
you voted for it, you own it. 

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HarryTrauts replied to FrankH | 3 years ago
2 likes

We're the only country in the EU leaving the EU.  Maybe we're wrong.

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Sriracha | 3 years ago
4 likes
Quote:

As a result, online retailers – wherever they are located – are required to register for UK VAT and to account for the tax to HM Revenues & Customs, and to pay an annual fee.

Dutch Bike Bits said that the new regime, which it described as “ludicrous,”

How is this different from:
"Selling goods to the final consumer in another EU country

If you sell goods and send them to consumers in another EU country, you usually need to register your business there and charge VAT at the rate applicable in that country - unless the total value of your sales to that country within the respective tax year falls below the limit set by the country."
https://europa.eu/youreurope/business/taxation/vat/cross-border-vat/inde...

As for Brooks "England", I don't suppose all that CO2 generating merry-go-round has as much to do with exporting profits to Italy?

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Awavey replied to Sriracha | 3 years ago
4 likes

Youd have to dig into see if there were any EU grants to encourage employment in that region of Italy, much like the car factories in Wales/North East of the UK, the EU often indirectly encouraged such cross border supply arrangements,one thing you can be assured of is it didnt cost Selle Italia any extra money to do that ,at least till now, however illogical it might seem.

What does surprise me is businesses with worldwide distribution chains who are totally familiar with form filling (it's mostly electronic thesedays) VAT & customs,shipping around the globe, who are then claiming this Brexit situation completely flummoxes them,not from political point scoring but from a business model position,despite having had 3- 4 years to prepare for even the worst case no deal scenario.

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