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Cyclists blame "utterly ridiculous bike prices" for brands' ongoing struggles, after Giant's sales slashed again; Visma–Lease a Bike's cursed 2024 continues; Devastated Arsenal fan turns to... Lance Armstrong; Bargain hunting + more on the live blog

Welcome one and all to the Wednesday live blog where Dan Alexander will be bringing you all your Giro updates, news from the wider cycling world and, of course, plenty of the usual silliness

SUMMARY

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15 May 2024, 07:55
Cyclists blame "utterly ridiculous bike prices" for brands' ongoing struggles, after Giant's sales slashed again
2024 Giant TCR Advanced Pro 0 AXS - riding 1.jpg

Yesterday, we reported that one of the world's largest manufacturers of bicycles, Taiwan-based behemoth Giant, had reported a 20 per cent slump in sales in the first quarter of 2024, with profits down 38 per cent as a result. Those financials were in comparison with the same months in 2023 when, you guessed it, the numbers were down on the year previous too.

> Giant sales down 20% and profits slashed by 38% as bike industry challenges continue

It's not just Giant of course, the story a now-familiar tale for the bike industry in a post-pandemic world, Shimano also reporting a huge fall in sales for the same first quarter a few weeks ago too.

2024 Argon 18 SUM Shimano Ultegra Di2 - crank.jpg

And while it's worth pointing out that both of the massive names still posted profits during 2023 and the opening months of 2024, albeit significantly reduced, the news has prompted much discussion among our readers and the wider cycling community about everyone's favourite topic... no, not disc brakes... no, not helmets... no, not mechanical vs electronic groupsets... alright, one of everyone's favourite topics... the price of bikes.

Giant pointed to the ongoing inventory challenges in Europe and North America for the challenging picture. In very basic terms, pandemic = bike boom, bike boom = brands purchasing more stock to meet demand, pandemic ends and demand drops = less buyers for said stock, less buyers = stock sitting on shelves unsold. In short, not good.

> Is now the best time ever to buy a bike? What cycling industry turbulence and deep discounting could mean for you

We've seen a few surprise sales in recent weeks as a result, brands keen to shift stock. Specialized slashed gravel and mountain bike prices by up to 50 per cent, while Trek launched a major sale on its website too.

Trek sale April 2024

It's to all that context that the comments began rolling in on yesterday's story about Giant's finances, and boy did more than a few of you have something to say...

The most commonly made point was something along the lines of 'bikes are way too expensive, why would I buy another one if I don't have to?' N+1 blasphemy but probably a very realistic and sensible position for most of us. The other was that bike brands are misunderstanding what customers want...

Dan Birchett: "The equivalent 2024 version of my road bike is £5,400. In 2016, mine was £2,200."

*Big sigh* (their name, not my comment): "It's why I'm still on my 2014 BMC. Yeah, it's rim brakes but the cost of an upgraded bike is prohibitive. I can easily afford the new offerings, but I'm not buying when there's no value."

David Williams: "Maybe the bike industry needs to look at reducing the cost of their machines."

Velo Retro: "I bought a fairly top flight road bike in 1991. Back then it cost around 5 per cent of a decent average salary. I would say that something comparable now, would be nearer 10 per cent. It would be interesting to see some objective data around affordability."

Rich Harle: "Almost as if pretty much every bike business in the country misjudged the Covid boom and overordered. Several large suppliers going bust, and now Giant struggling too."

Recycled-Carbon: "I went on a site the other day and saw a bike for 13k. I laughed out loud and shut the site."

Paul Hilton: "Perhaps they can now start selling bikes without people needing to take out small mortgages for them then? I'd love to get a new one but it's £5k+ for a decent one and £10k+ for a good one. Ludicrous."

Robert Marsh: "Utterly ridiculous bike prices now, plus lots of high tech forcing prices ever higher. Sure, some people will pay a huge premium, but not the mass market."

We could go on, but you get the idea... we haven't even got to the Facebook comments yet...

15 May 2024, 15:33
New Aldi shop plans will "undermine only safe cycle route" in city and leave cyclists "filled with horror" – but supermarket chain says proposals "will promote cycling"
15 May 2024, 15:07
BlackBeltBarrister 🤝 road.cc

15 May 2024, 14:55
Jonathan Milan wins his second stage of this year's Giro with another monster sprint

There's no stopping the big man...

Jonathan Milan powered his way to a second stage of this year's Giro d'Italia, thrashing his way past Tim Merlier in the final 100m. The Lidl-Trek rider has a firm grip on the maglia ciclamino points classification and with stage nine winner Olav Kooij out through illness it would take a brave (or perhaps foolish) person to back against the imposing Italian bagging another stage before the end of the three weeks.

Fabio Jakobsen and Team dsm–firmenich PostNL teammate Tobias Lund Andresen were two of the riders to hit the deck in a high-speed crash in the final kilometre. Thankfully everyone appeared to get back to their feet relatively unscathed, bar some uncomfortable-looking road rash and bruises.

No GC changes on the road, although everyone below the unfortunate Cian Uijtdebroeks takes a step up the leaderboard after the Belgian withdrew this morning due to illness.

15 May 2024, 14:11
🚨SRAM unveils new Red AXS groupset 🚨

There's a certain irony given today's live blog discussion (and some of your comments) that SRAM has this afternoon officially unveiled its new Red AXS groupset which it says, naturally, is "the lightest electronic groupset ever"... oh, and it costs more than most of those "decent" bikes you were all mentioning in the comments...

SRAM Red AXS May 2024 (1)

> SRAM introduces new Red AXS

Stu's been testing it for a while now and reckons it's "easily one of the best groupsets out there – if not THE best – thanks to its stunning performance, ergonomics and looks". You can read his full review here...

And if money really is no object and you've been sat there rolling your eyes wondering what all the fuss is about while we've been debating the price of bikes, Jamie's weighed it up against Shimano Dura-Ace R9200 in the battle of the groupset heavyweights... (Or should that be lightweights? You know what I mean)

> 2024 Sram Red AXS vs Shimano Dura-Ace R9200 — Which top-tier road groupset is best?

So, dare I ask, who's tempted?

15 May 2024, 13:47
Your thoughts on bike prices

The price of bikes and the state of the industry has certainly got the comments section talking, from semantic discussions about the definition of a decent bike, through questions about if more versatile models with wider tyres have ended the need for N+1?

2024 Giant TCR Advanced Pro 0 AXS.jpg

Picking up on a few of the earlier comments about what constitutes, and how much a 'decent' or 'good' bike willl cost, Bowks suggested: "I think people might have a skewed view on what a decent bike is. Earlier this year, I got a 2023 Defy with 105 Di2 for £2.2k. Am i bothered that the cables aren't fully internally routed? Nope!"

Patrick9-32: "And that bike is almost certainly better than what £2.2k could buy you 10 years ago as well! Just because the top end moves up doesn't mean the reasonably priced stuff is getting worse.

"Cyclists really need to take a look in the mirror and ask themselves if the bottom spec Spesh Allez (or seven other big brands equivalent in the same price ballpark) wouldn't actually do what they need... everything else is vanity unless you are racing for a living, and if you are, someone else is paying for your bike so you don't have to care what it costs."

peted76: "It's not helped that 'upgrading' bikes, which was what a lot of people would have done pre the disc revolution which really only took off around Covid time, just isn't possible for anyone still running rim brakes.. so you've a section of people who might have brought a new frame, groupset or wheels.. big purchases.. are left upgrading via the second hand market or making do until the money fairy lands a large wad of available funds in their lap in order to purchase a 'new bike' complete. That's money which has been taken away from the bike industry which would have been floating around in other times."

Zermattjohn: "The bike industry has sold us the gravel bike as the N+1 killer for about five years. So now we all have the one bike that does everything, why would we be thinking of buying another one? It's not just the high prices putting people off, it's the fact we don't need to buy."

fwhite181: "I think this is a good point. Road bikes have got ever more 'hardcore' (and obscenely expensive) and a lot of riders I know have discovered the joys of a bike that'll take 35mm+ tyres in winter, 28s in summer, and do pretty much all their riding. It does rather dent the need to have 3 bikes...

"The prohibitive cost of a 'decent' new bike isn't helping. Nor the fact that Decathlon (Van Rysel) have now thoroughly demonstrated that most of the cost of top-flight bikes from 'big names' is hype, not necessity. And the groupset market really should've matured into a good set of generics by now — the 5800-series 105 was about all the tech most people needed, but we're now being gouged for one more cog, 10 fewer grammes, microseconds-faster shifting. Please just make good stuff affordable. Shimano's entire product development cycle seems to be about locking out the patents and blocking competitors, not delivering good value products to customers. Rant over..."

Right on cue, mark1a was on the scene... "There's no such thing as 'too many bikes'."

That's better, although as perce pointed out, there is such a thing as "too many bikes I really like but can't afford"...

Life's a lot more straight forward for NickSprinck... "For me it is a lot more simple, despite their name, Giant don't sell bikes big enough for me..."

15 May 2024, 13:32
"If you want to get more people out of cars, you need to offer more": Rail company slammed for banning bikes on trains at peak times, as cyclists brand policy "a step backwards"
15 May 2024, 10:37
Meanwhile in west London...

Amid speculation Jeremy Vine might have made a career change, the BBC and Channel 5 presenter confirmed it wasn't him BUT he has met the penny farthing pedaller before...

"This isn't me, but I've met this distinguished gentleman," he explained on social media. "I asked him why he was wearing a single black leather glove on his right hand. He said, 'If champagne is served, it stays colder for longer with the glove.' Not eccentric at all."

15 May 2024, 09:39
Bargain hunting

All this talk of bike prices has got some of you sharing your efforts to build a top-class ride for a fraction of the cost.

DISCLAIMER: we've called this 'bargain hunting'... your significant other might question whether spending four figures building a bicycle is an effective penny-saving exercise. Be warned...

First up, Ed "cobbled this together from second hand and some Chinese carbon. 7kg and cost around £1k including di2."

road.cc bike price comments (@3WheeledCoffee/Twitter)

[@3WheeledCoffee]

Si did similar, "Put this together from second hand. Under 7kg and a rapid machine. Well under the extortionate price of new bike prices."

road.cc bike price comments (@Simon_DCFC_ryan/Twitter)

[@Simon_DCFC_ryan]

Jesus Jones: "Got this as a brand new frame, then hit eBay for some NOS Roval 32/50, and an entire DA 9100 groupset. Overall cost — less than a third of an equivalent disc brake setup. Total weight: 6.19kg."

road.cc bike price comments (@jesusjonesband/Twitter)

[@jesusjonesband]

webbierwrex: "Using the Cyclescheme voucher for parts and some savvy shopping I got a new 12-speed 105 mechanical Super Six Evo with Zipp 303s wheels for £2k. Yes, it's still a lot of money but it's a lot of bike too. People complaining about bike prices...maybe don't buy a brand new bike at full RRP? P.S. I don't run a car and actually do cycle to my work place."

Of course, all this discussion is very centred around fast carbon road bikes, there is plenty of fun, utility and value to be had elsewhere and ultimately the joy and practicality of riding a bicycle isn't limited by whether it's got 105 or is made of carbon. Ride what you want, when you want, just enjoy it. Preaching to the choir over... but hey, you can't blame us for wanting to look at some sexy bikes this morning... 

15 May 2024, 09:30
Arsenal fan takes Manchester City's likely impending title victory well... summons he who shall not be named...

That'll be in reference to the alleged 115 Financial Fair Play charges against Manchester City, none of which relate to doping, that the club strenuously denies and is fighting. Anyway, good to see football fans taking an interest in cycling...

15 May 2024, 09:01
Visma–Lease a Bike's cursed 2024 continues — Giro d'Italia GC hope Cian Uijtdebroeks follows team's sprinter Olav Kooij in abandoning race through illness
Cian Uijtdebroeks (Zac Williams/SWpix.com)

[Zac Williams/SWpix.com]

From 2023's extraordinary three Grand Tours in a year, numerous Classics and some of the most prestigious week-long stage races, to now in 2024 a cursed spring beset with injuries and crashes (most notably incredibly serious ones involving Jonas Vingegaard and Wout van Aert), leading to a Giro where half your riders are forced to abandon. It's been a rude awakening for Visma-Lease a Bike this season, god bless Marianne Vos and her perennial success for keeping the victories ticking over.

> Jonas Vingegaard won't start Tour de France "if he's not at 100%", says Visma-Lease a Bike boss

Of course, it's all relative. Many a team would be ecstatic with Paris-Nice, Tirreno-Adriatico, Omloop Het Nieuwsblad (both the men's race and women's), Kuurne-Brussels-Kuurne, Dwars door Vlaanderen (both editions), a stage of the Giro, Amstel Gold women's edition and two stages of the Vuelta Femenina.

Still pretty successful in anyone's book, but without the major spring victory Van Aert and his superstrong back-up would have hoped (perhaps expected) to finally deliver this year. Crashes, injury and illness hampered Van Aert, Dylan van Baarle, Christophe Laporte and Jan Tratnik at various points during the spring, the team's bad luck continuing into the Giro, Cian Uijtdebroeks joining Olav Kooij in exiting the race with illness.

Cian Uijtdebroeks Tirreno-Adriatico 2024 (Zac Williams/SWpix.com)

A team statement this morning broke the news:

The Giro will have to continue without the biggest smile of the peloton. We regret to announce that Cian Uijtdebroeks is forced to abandon the race. Cian did not feel well the past days and after yesterday's stage, he fell ill. We wish you a speedy recovery.

With Robert Gesink and Christophe Laporte having already left the race, Kooij and Uijtdebroeks' illness mean Visma-Lease a Bike are down to four, Edoardo Affini, Tratnik, Attila Valter and Tim van Dijke soldiering on as a quartet.

15 May 2024, 08:49
Take a look at Tadej Pogačar's tricked-out Colnago V4Rs... (one bike brand that's definitely not struggling)
2024 Giro d'Italia, Tadej Pogacar, UAE Team Emirates, picture by Zac Williams-SWpix.com © SWpix.com (t-a Photography Hub Ltd) - 1 (6)

> Take a look at Tadej Pogačar's tricked-out Colnago V4Rs

While we're on the topic of industry news, Colnago bucks the trend of negative news stories, the Italian bike brand last month reporting that business is booming since it received Abu Dhabi investment, with sales "more than tripled". That Abu Dhabi investment sounds quite handy, where can I get me some of that?

Dan is the road.cc news editor and joined in 2020 having previously written about nearly every other sport under the sun for the Express, and the weird and wonderful world of non-league football for The Non-League Paper. Dan has been at road.cc for four years and mainly writes news and tech articles as well as the occasional feature. He has hopefully kept you entertained on the live blog too.

Never fast enough to take things on the bike too seriously, when he's not working you'll find him exploring the south of England by two wheels at a leisurely weekend pace, or enjoying his favourite Scottish roads when visiting family. Sometimes he'll even load up the bags and ride up the whole way, he's a bit strange like that.

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66 comments

Avatar
Mr Hoopdriver | 6 months ago
6 likes

Prices are stupid and stupid people pay stupid money for what is essentially a fashion accessory or bragging rights.

The manufacturers are constantly 'innovating' but it's 'innovating' for lock in, not for technology improvement.

There is no reason that adding electronics to a groupset should make the groupset more expensive by several hundreds £.  There is no reason why 'electronics' can't be universal and tuned in a standard way but SRAM/Shimano/Campag all do it differently.

The whole industry aims for the shiny high spend market instead of going for the lower end market and selling bikes that people can use day to day and not be worried about it being nicked, becoming obsolete because only 500 with those seat tubes were made.

The  industry is in a mess but it's a mess of their own making.

 

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KDee replied to Mr Hoopdriver | 6 months ago
2 likes

You want SRAM, Shimano and Campagnolo to all use the same electronic signals? Why? It's not like their mechanical shifters are compatible, and furthermore, the hydraulic brake systems are different.

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MTB Refugee replied to KDee | 6 months ago
4 likes

KDee wrote:

You want SRAM, Shimano and Campagnolo to all use the same electronic signals? Why? It's not like their mechanical shifters are compatible, and furthermore, the hydraulic brake systems are different.

I think that is a very good point, but there really is no good reason why they couldn't make the systems compatible.

Almost every ANT+ or Bluetooth compatible sensor is compatible with every other receiving unit. You can use a Garmin radar sensor on a Wahoo head unit for instance. SRAM AXS shifters are bluetooth at least for the sensor part of it and compatible with most head units.

All it takes is for one of the manufacturers to publish their protocol as an open standard, but it doesn't suit their business model so everything is proprietary. Hardly surprising, but still dissapointing.

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Mr Hoopdriver replied to KDee | 6 months ago
0 likes

It's a software thing.  WIth mechanical anything it's difficult to get them to interoperate becase you need to have the same physical dimensions and gear/pull ratios.  WIth electronics, if they all used the same protocol e.g. Send 32 to go up one gear, send 33 to go down a gear, send 44 to go to 4th cog, 45 to fifth cog etc. it wouldn't matter who's shifter was on the bike or who's derailleur.

 I'm stuck with SRAM on one of my bikes.  I love the hydraulic brakes but the mechanical shifting is sh*t (I'll never buy SRAM again).  If I could change just the rear derailleur for a Shimano one I would but as it is mechanical, I have to change the levers. 

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hawkinspeter replied to Mr Hoopdriver | 6 months ago
0 likes

Mr Hoopdriver wrote:

It's a software thing.  WIth mechanical anything it's difficult to get them to interoperate becase you need to have the same physical dimensions and gear/pull ratios.  WIth electronics, if they all used the same protocol e.g. Send 32 to go up one gear, send 33 to go down a gear, send 44 to go to 4th cog, 45 to fifth cog etc. it wouldn't matter who's shifter was on the bike or who's derailleur.

 I'm stuck with SRAM on one of my bikes.  I love the hydraulic brakes but the mechanical shifting is sh*t (I'll never buy SRAM again).  If I could change just the rear derailleur for a Shimano one I would but as it is mechanical, I have to change the levers. 

Unfortunately, Shimano don't make it easy to work with their Di2 wire protocols.

Here's an interesting piece about reverse engineering it: https://hackaday.com/2019/03/26/reverse-engineering-shimano-bike-electronics/

The github repository doesn't seem to exist anymore - I don't know if it's just been moved or if Shimano got a bit arsey about it.

Avatar
Mr Hoopdriver replied to hawkinspeter | 6 months ago
0 likes

hawkinspeter wrote:

The github repository doesn't seem to exist anymore - I don't know if it's just been moved or if Shimano got a bit arsey about it.

Surely not.

The annoying thing to me is that as soon as 'electronic' is added, it adds massively to the price and makes things more proprietary.  I'm struggling to find one, but nearly every rear derailleur uses the same fitting, parallelogram and jockey wheel design style whether that is electronic or cable so why does a servo motor and control electronics add so much ?   It's just as bad with the newer Chinese manufacturers.  Their electronic systems are still costed at what I would consider a premium price over their mechanical version.

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mark1a replied to Mr Hoopdriver | 6 months ago
2 likes

Mr Hoopdriver wrote:

Surely not.

The annoying thing to me is that as soon as 'electronic' is added, it adds massively to the price and makes things more proprietary.  I'm struggling to find one, but nearly every rear derailleur uses the same fitting, parallelogram and jockey wheel design style whether that is electronic or cable so why does a servo motor and control electronics add so much ?   It's just as bad with the newer Chinese manufacturers.  Their electronic systems are still costed at what I would consider a premium price over their mechanical version.

The price of any item is not always a relationship with its direct input costs (materials, labour, distribution, etc). The R&D costs must be recovered too, amortised over sales. The development cost of a mechanical derailleur will be far less, spread over many more sales. Compare the higher development cost of electronic shifting systems, with less units sold to recover. 

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hawkinspeter replied to Mr Hoopdriver | 6 months ago
2 likes

Mr Hoopdriver wrote:

hawkinspeter wrote:

The github repository doesn't seem to exist anymore - I don't know if it's just been moved or if Shimano got a bit arsey about it.

Surely not.

The annoying thing to me is that as soon as 'electronic' is added, it adds massively to the price and makes things more proprietary.  I'm struggling to find one, but nearly every rear derailleur uses the same fitting, parallelogram and jockey wheel design style whether that is electronic or cable so why does a servo motor and control electronics add so much ?   It's just as bad with the newer Chinese manufacturers.  Their electronic systems are still costed at what I would consider a premium price over their mechanical version.

It's because they can get away with it.

The advantage to them of going proprietary is that they can patent it and then prevent others from making compatible products by threatening to sue them for infringement.

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Veganpotter replied to Mr Hoopdriver | 6 months ago
1 like

Wow, do you think everything should cost exactly what you want it to cost?

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Veganpotter replied to Mr Hoopdriver | 6 months ago
0 likes

There are definitely compatible derailers from China. That said, if you're having trouble with your rear derailleur, its not tuned or you just a bent hanger.

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Velophaart_95 replied to Mr Hoopdriver | 6 months ago
0 likes

A mess of their own making; and one has no sympathy for them. Far too much centrered on the performance/ race sector of the market - when the majority of cyclists aren't. What works for Tadej, Tom or Demi is a fat lot of use to Great Auntie Doris riding to the village hall or the local shops.

It's good to see a few You Tube channels eschewing the modern high tech, and embracing what they have.....Friction shifters for example.

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Veganpotter replied to Mr Hoopdriver | 6 months ago
0 likes

SRAM Apex is outstanding for the money, as is Tiagra. What are you talking about?

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nniff | 6 months ago
4 likes

 I think tech has much to do with the cost of bikes - why does anyone need 12 gears, or electric shifting or hydraulic brakes on relatively skinny tyres?  I've stopped now, but my commuter bikes had disc brakes, but there were 100 sets of traffic lights in each direction - that made sense riding in all weathers, and I wore out several front discs.  That bike was like Trigger's broom - only the cranks and major frame components and shifters survived to the end - but that bike cost about £1100 with full cable and hydraulic 105, mudguards and rack and did 30-45 miles a day for years.

Now one has to have tech that was unheard of in top-flight cycling only a few years ago if you want a bike that is 'decent'.  Even relatively modest groupsets cost far more that whole bikes did not long ago: i have two very nice bikes with Dura-ace cable operated gears, rim brakes and alloy wheels.  THey brake and change gear perfectly.  Sure, I don't like grey muck and grinding when i brake in the wet, but they work well and new rims every few years or so are not expensive (if I can find a rim brake rim these days)

So whose idea was it to replace 'tried and tested' with 'brutally expensive' anyway?  It seems to have worked while both were still available for a while, but seems to have ridden headlong into a wall now that brutally expensive is the only option.  It's not as if the expensive stuff does anything that the cheaper didn't;  change gear, and stop.

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OnYerBike | 6 months ago
1 like

Quote:

the news has prompted much discussion among our readers and the wider cycling community about everyone's favourite topic... no, not disc brakes... no, not helmets... no, not mechanical vs electronic groupsets... alright, one of everyone's favourite topics... the price of bikes.

I think this is actually part of the same discussion (ok, not helmets). Disc brakes are almost unavoidable now, and they are more expensive that rim brakes - as far as I can tell, the RRP for the disc brake version of a Ultegra Di2 2x12 groupset (R8170) is £500 more than the otherwise identical rim brake groupset (R8150). Similarly, the Di2 version of the 2x12 105 groupset (R7170) is £750 more than the mechanical version. Once the "everyman" groupset, the RRP for a (disc brake, Di2) 105 groupset is now over £1,700 - so that's almost £2k any you don't even have a bike!

There are a host of other things too. Off the top of my head, carbon wheels have become more normal (on rim brake bikes, carbon wheels were very much a luxury, given the rims are essentially consumable, and braking performance could be a concern. On disc brake bikes, why not?) And the trend towards aero- and integrated everything, which no doubt requires more assembly time, more proprietary parts, and more R&D (wind tunnels, CFD etc.)

As a result, I think there has become a much more significant gulf, in both price and (perceived) performance, between affordable entry-level bikes, and even what would be considered mid-range bikes, let alone the top end models. When I bought my first, entry-level road bike in 2015(?) it felt like the difference between it and higher end models was probably a few hundred grams of weight and that was about it; now it feels like you would be missing out on a lot more. 

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mark1a replied to OnYerBike | 6 months ago
1 like

OnYerBike wrote:

Similarly, the Di2 version of the 2x12 105 groupset (R7170) is £750 more than the mechanical version. Once the "everyman" groupset, the RRP for a (disc brake, Di2) 105 groupset is now over £1,700 - so that's almost £2k any you don't even have a bike!

 

I don't think anyone, particularly manufacturers, are paying RRP for groupsets. Manufacturers will be buying via the OEM channel, and in that 105 Di2 example, will be paying well under £1000 for it. Considering this example, https://www.boardmanbikes.com/gb_en/products/2398-slr-8.9-di2-disc-carbo... at £2800 RRP (anyone with BC or CUK membership can get 8% off this), take off VAT of £467, leaving £2333 net price for the bike. There'll be a margin for the retailer, a margin for the manufacturer, so leaving much less than £2000 for the total cost of making the bike, frameset, wheels & tyres, cockpit, labour, taxes, etc  That doesn't work if the groupset is £1700.

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OnYerBike replied to mark1a | 6 months ago
0 likes

That's certainly true (even as a member of the general public you can easily find it for sale at well below RRP). But I think the point still stands in general. In fact I think your example of Boardman bikes demonstrates the point perfectly.

The very fact that even a 105-equipped Boardman costs £2.8k is the point - Boardman bikes are known for being the sensible, value-for-money option, so that is a "cheap" option - but £2.8k isn't cheap! 

The (rim brake, mechanical 105) SLR 8.9 is £1,200 (the same further discounts would apply) - but that model looks obsolete when compared to the disc brake Di2 version you have linked (the rim brake model hasn't actually been updated since 2021).

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mark1a replied to OnYerBike | 6 months ago
2 likes

OnYerBike wrote:

The (rim brake, mechanical 105) SLR 8.9 is £1,200 (the same further discounts would apply) - but that model looks obsolete when compared to the disc brake Di2 version you have linked (the rim brake model hasn't actually been updated since 2021).

That's a very good point, although there are some cost compromises on that model, such FSA chainset, Tektro brakes, etc. I don't even really know how Boardman can make that bike for the money, it's remarkable value. That opens up the other point to make when all the naysayers are whining about how it's impossible to buy a decent non-BSO bike for a reasonable sum of money these days ("oh the humanity, it's madness", on road.cc twice weekly), is that for all the £12k+ superbikes seen, there's a decent choice of good bikes available from Boardman, Decathlon and others. 

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quiff replied to mark1a | 6 months ago
2 likes

mark1a wrote:

when all the naysayers are whining about how it's impossible to buy a decent non-BSO bike for a reasonable sum of money these days ("oh the humanity, it's madness", on road.cc twice weekly) 

Sure, it is in fact possible to buy something decent. But I would guess that a lot of people on this site have already got bikes of a certain level, and so are really complaining about the cost should they need / want to replace / upgrade them. For example, 10 years ago I bought a Canyon with SRAM Force. Despite 10 years of career (and, to a lesser extent, salary) progress, replacing that with something equivalent would feel less affordable to me now than the original did then. Or, as I remarked in a recent review - new SRAM Apex isn't much less than I paid for Force 10 years ago... and that came with a Canyon attached.    

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marmotte27 replied to OnYerBike | 6 months ago
3 likes

Yeah. Glad I opted out of all this many years ago. The very traditional niche components I use are expensive too, but they last, and will hopefully be made a long time yet.

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stonojnr replied to OnYerBike | 6 months ago
2 likes

I bought a new hydraulic disc brake bike for under £500 only two months ago.

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MTB Refugee replied to OnYerBike | 6 months ago
1 like

You can buy a set of Shimano MTB style brake leavers and callipers (front and rear) for £50. I know this because I upgraded my folding bike to Shimano Hydraulic.

The excuse of Hydro Disks being the reason for expensive bikes is a load of rubbish. Let's be generous and allow the manufacturers £50 uplift in prices between rim and disk brakes.

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leedorney | 6 months ago
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Re Prices - it's down to the obvious: the cycling industry is killing itself.. #pathticpricingfigures

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Patrick9-32 | 6 months ago
4 likes

What these cyclists don't understand and is often not mentioned: when things get hard, a lot of people who can't really afford a new bike but usually would stretch to it, now don't buy a new bike at all, they don't drop to a lower cost option, they just don't buy. People who buy the top end stuff don't stop buying because tough times don't affect them. When things get hard, average sale values go up for high value non-essential items like road bikes, luxury watches, new cars etc.

Reducing the prices of the top end stuff would likely not significantly increase sales of those top end items in a recession period, it would just reduce profits. 

When people are talking about £1500-3000 being a reasonable price for a top end bike, there is no chance that you can sell them a bike that is currently being sold for £10000 without making a business ending loss. 

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webbierwrex | 6 months ago
3 likes

Using the cyclescheme voucher for parts and some savvy shopping I got a new 12 speed 105 mechanical Super Six Evo with Zipp 303s wheels for £2k. Yes, it's still a lot of money but it's a lot of bike too. People complaining about bike prices...maybe don't buy a brand new bike at full RRP? 

p.s. I don't run a car and actually do cycle to my work place. 

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Bowks | 6 months ago
6 likes

I think people might have a skewed view on what a decent bike is. Earlier this year, I got a 2023 Defy with 105 Di2 for £2.2k. Am i bothered that the cables aren't fully internally routed? Nope!  

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Patrick9-32 replied to Bowks | 6 months ago
7 likes

And that bike is almost certainly better than what £2.2k could buy you 10 years ago as well!

Just because the top end moves up doesn't mean the reasonably priced stuff is getting worse. 

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NickSprink | 6 months ago
0 likes

For me it is a lot more simple, despite their name, Giant don't sell bikes big enough for me

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PJSA replied to NickSprink | 6 months ago
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How big are you?!! I'm 6 ft 6 and fit nicely on a TCR XL.

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stonojnr replied to PJSA | 6 months ago
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Simpler for me Giant sell their bikes in LBSs that are either too far away to travel to, or in ones I won't touch with a bargepole.

Consequently I buy other branded bikes

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KDee replied to stonojnr | 6 months ago
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Now this I can understand. I have 2 Giant dealers within 5km of home. Both sell a mix of city bikes and race bikes. The nearest one I wouldn't get a race bike from. I just don't think they know anything about them. The other one, I went to try a TCR (can't remember which model, a little under 5000 euros), dude in the shop wouldn't even put pedals on it to let me take it for a spin. I could literally just hold it and look at it. Pathetic.

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