Support road.cc

Like this site? Help us to make it better.

Back to OPINION
OPINION

Media Frenzy

Avatar
Avatar
by VecchioJo
Fri, Apr 13, 2012 09:14
10
Media Frenzy 100Miles100Shots
VecchioJo's Spring 100 gets mediajacked, and this is the result...

Strava, Facebook, Twitter, Endomondo, Flickr, mapmyride - these days it’s almost impossible for people to go for a ride without turning it into a multi-media event*, to the point where if someone doesn’t upload a picture or tweet it or log the miles it’s as if the ride never happened, because there’s no proof that it ever existed. Despite trying to retune the signal to noise by sneaking out for a few hours and only recording the ride in my head, heart and legs, sometimes, just sometimes you want to wave your arms in the air and show everyone just how much fun riding a bike can be.

So here’s a little film those cheeky medias whores at Morvelo made when they hijacked the traditional 100 mile ride a bunch of friends and I do to celebrate the start of Spring.

Bikes, sunshine, friends, 100, cake. What’s not to want to media clusterbomb?

(*yes, the irony of complaining about this on a cycling blog)

VecchioJo

Jo Burt has spent the majority of his life riding bikes, drawing bikes and writing about bikes. When he's not scribbling pictures for the whole gamut of cycling media he writes words about them for road.cc and when he's not doing either of those he's pedaling. Then in whatever spare minutes there are in between he's agonizing over getting his socks, cycling cap and bar-tape to coordinate just so. And is quietly disappointed that yours don't He rides and races road bikes a bit, cyclo-cross bikes a lot and mountainbikes a fair bit too. Would rather be up a mountain.

Add new comment

10 comments

Avatar
The _Kaner | 12 years ago
0 likes

oops...Firefox has jet lag...double post

Avatar
The _Kaner | 12 years ago
0 likes

...regds the Weddoes...prefer Interstate 5...that's a damn fine tune... 16

Avatar
downfader | 12 years ago
0 likes

Love it... but a Canon Ixus.. small? I dont think so, hahaha!

Avatar
captain_slog | 12 years ago
0 likes

I'm sure I saw someone enjoying himself. Stop it at once. More suffering please.

Avatar
Bobbys boys | 12 years ago
0 likes

Wow .... Dave likes the Wedding Present ... if it was possible for you to get any higher ... you'd go up in my estimations 3

Avatar
monty dog | 12 years ago
0 likes

Recognised quite a few of those roads and trails. In terms of the Downslink, try the North Downs Way-Downslink-SouthDowns Way mash-up on a CX bike.

Avatar
dave atkinson | 12 years ago
0 likes

"warm hands and the things you say / you get lovelier every day"

Lyrics finish at 2:37 but the song is over nine minutes long

Surely one of the finest pop records ever

4

Avatar
petejuk | 12 years ago
0 likes

What's the soundtrack from?

Avatar
dave atkinson replied to petejuk | 12 years ago
0 likes
petejuk wrote:

What's the soundtrack from?

Take Me! by the Wedding Present, from the album Bizarro.

Avatar
andylul | 12 years ago
0 likes

Definitely the Downs Link and the Col du Hammerpond in that sequence 1

Never really thought of the Downlink as Pave before - there's an idea for a weekend challenge, especially the section from Cranleigh to Southwater 1

Latest Comments