If you buy a counterfeit bike on an internet site like Alibaba, you not only run the risk of injury or even death, you could also be supporting organised crime like drug trafficking and prostitution, says the World Federation of the Sporting Goods Industry (WFSGI). The problem of counterfeits in the bike industry has become so great that fakes might even be finding their way into local bike shops.
According to Robbert de Kock (above), Secretary General of the WFSGI, “It is since many years the WFSGI’s aim to tackle counterfeits, as it represents both a severe threat to the health and safety of the consumer and a huge loss for the image, the goodwill and the business related to the trademarks and products of our members.”
The counterfeits being spoken about are bikes and other cycling products that are passed off as the creations of big brands like Shimano, FSA, Specialized, Zipp, and so on.
In a presentation by the WFSGI to members of the bike industry at Taipei Cycle last week, Michele Provera (below), Vice President of Internet Brand Protection at Convey, a company that specialises in internet brand protection, said, “We’re not dealing with sweatshop factories, we’re dealing with very sophisticated organisations who launder money they gain from drug dealing, from prostitution, from slavery.
“They invest this money into selling counterfeit products because it gives them huge profit margins. They have no R&D costs, they save everything that was invested by the legitimate brand.
The WFSGI has teamed up with Convey to combat internet-related counterfeits. The objectives of the project include (in the WFSGI's own words):
• To discover and analyse the existing online threats for… brands covering domain name abuses, illegal offerings and counterfeit product sales on third-party operated online platforms.
• To remove counterfeit offerings from the major e-commerce platforms and online marketplaces and to permanently banish the respective operators and sellers.
• To shut down rogue websites and regain control of abusive domain names used and registered by third-party operators.
The WFSGI and Convey believe that the internet provides counterfeiters with the ideal platform to exploit bike brands because they can sell fake goods on e-commerce platforms and create counterfeit online shops with domain names that lead consumers to believe they are legitimate sellers. They can also highjack websites, divert traffic, and post videos, ads and links to counterfeit shops on major social media networks like Facebook, Twitter, YouTube and Pinterest.
Convey says that the problem could be about to get worse with new gTLDs – generic top level domains – giving counterfeiters the opportunity to confuse consumers with legitimate-sounding web addresses like www.shimano.sport, www.giant.store, www.cervelo.bike, and so on. Trademark holders – the brands – get preferential treatment in securing these gTLDs. They can also recover a domain name that is identical or confusingly similar to their trademark or has been registered by somebody with no legitimate interest, but that does take time and money.
Convey says that fakes on Western marketplaces like ebay and Amazon are just the tip of the iceberg. Chinese e-commerce platforms are the main source of counterfeits: sites like Alibaba and AliExpress. That said, we shouldn’t be complacent if we buy from more mainstream sources.
“We are seeing that more and more buyers are not just purchasing one piece for their own bike, they are purchasing hundreds of pieces of the same product,” said Michele Provera.
“This means that they resell them in Western marketplaces or, worse, they can maybe have a local bike shop and – who knows? – start to mix the counterfeits with real ones. If someone buys one of these products and the next day the frame breaks, what could the consequences be? If you’re lucky, the guy will [just] complain on all the forums, and social media… but there could also be liability problems.”
The project is in its early stages but the WFSGI and Convey say that they have attacked hundreds of counterfeiters, removed 21,000 fake products from sale, and blocked 5,000 annual transactions with an estimated value in excess of €1 million.
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80 comments
To be clear: I would NOT ride a fake bike or recommend it to someone else.
if the bike is made in the same factory by the same factory worker in china to the same spec but not sold through the same supplier as mentioned above, by some one with years in the trade, what is the problem except that the big corporate company is not getting there cut. If you don't buy product which aren't fair trade then fair enough but I'm afraid the majority do buy goods from china and I only see that market expanding.
Personally I'm not too driven by brand but I would buy a "replica" high end frame with out the high price stickers. I guess that wouldn't be fake?
As for comparing buying a bike which was someone's pride and joy which has been stolen to stealing a corporate brand seems a little bizarre though I guess its about the value you give to individuals compared to corporate companies.
I think you will find genuine UGG boots collapse at the heal too because there expensive crap.
I think people are looking through rose tinted glasses, no one is talking about genuine generic stuff.... FFS. Ask yourself this would you put your child on a fake, or give them a copied toy with poor stitching just to save a couple of quid? You should answer yes, as you seem happy with your products. Have you seen all the fake ugg boots, they always have clapsed heels, imagine if that's your fork at 40mph downhill, night night.
I have worked against child slavery in fake sweatshops from electronics to soft toys, but like many people, what you don't see doesn't bother you.
And no I have never used ebay or any other auction site so no I have not purchased a cheap version of anything... I don't even use amazon now I know how they treat their staff on the ground floor.
Same could be said about buying anything second hand.
We used to have a similar problem with computer power supplies, they'd be labelled as 800W units but would burn out, shut down after a couple or three hours of load testing with a 5-600W load. Our testing solved this problem, reduced our return rate and cut the 'mislabelled' units out of our supply chain. It's a bit like how Toys'R'us have to label their cheap kids and mountain bikes as 'not for competitive use', because their frames would break if used in anger. No problem with cheap carbon but sell through supermarkets etc... and label it as 'not for competitive use' or 'do not exceed 15mph on this frame". Moral of this anecdote for the LBS: test your product before you sell it on to the end user.
It suits the brands to try and discredit genuine, generic product from the fakes - they'll be telling us next that unless our bikes are serviced but 'official' dealers, then warranties are no longer valid - not that they're barely worth the paper they're written on.
I've worked in the trade and I'm tired of the BS - I order my own custom frames from China because they're a quarter to a third of the price the similar product that's made by the same people in the same factory. There's nothing 'fakery' about it, I'm just cutting out 2 sets of box-shifters who double the price every time. This is the same heavy-handedness of expensive lawyers protecting their clients IPR for selling "Roubaix" bicycle wheels.
You ain't wrong, dog
I've seen some very high-end, or top-end, branded bike parts + frames made officially in the same building as what I'd call a fake or pass-off big-brand part. Wasn't logo-d up as the big brands but could have been elsewhere. Wasn't a sweatshop and I'd be suprised if there was any more dodgy dealings linked to that place than any other large business. I didn't see any mafioso/cartel types playing cards with rolled up Yuans on the table. The 'pass-off' parts didn't do my impression of the factory a lot of good but there's no denying the quality of the kit they can make there.
Counterfeiting will exist for as long as people are prepared to pay extra for a name [ NO THIS IS NOT A DIG AT RAPHA BUYERS!].
A few years ago when I built my 'Weekend special' I decided that I wanted a carbon frame. After much searching I settled on a b'Twin composit 700 frame. Why?
1. It's geometry was perfect.
2. As it was a fraction of the price of an equivalent from Trek, Cannondale, Scott, etc I was able to spend my budget where it really mattered (Seat, wheels, brakes, drive-chain, bearings).
3. Any thief is going to walk straight past my 'budget bike' and steal yours.
Yes I know it's not as pretty as yours, but pretty is not going to get you up that hill any quicker.
Where counterfeiting is a real problem is where safety is compromised. If something looks too good to be true then it tends to be too good to be true. If you think something is counterfeit then don't buy it. Simple.
Straight away I can tell you that pros do not have an endless supply of free bikes. The bikes are very reluctantly handed out and are closely monitored... nothing goes to waste, and no one gets freebies... OK, not many get freebies.
In the same way as Alonso doesn't have a Ferrari F1 car in his garage I guess.
However, I doubt there are many buying cheap knock-offs, when they'll be issued with a genuine training bike that they are contracted to ride.
I find the whole industry a bit weird when it comes to carbon frame manufacture. The reality is, for all the mystique surrounding carbon frames, they are not so magical as we are made to believe. Its simply clever plastic. Therefore its not hard or expensive to make a good frame. We are all being taken for mugs and the only way to make it stop is to stop buying these super expensive framesets. What is not the right way forward is to buy a knock-off.
Ok, so if Richie Porte crashes his Dogma on a Mallorcan hillside in December, the team won't give him another to train on? Get your head out of the clouds guy, he needs to train like everyone else, on the same bike he'll be racing on or his seasons a write off.
I think the higher end bike products are massively over priced when you consider the manufactring and R & D cost. Just my opinion no evidence. But with cycling being "trendy" some rider want to show there wealth by buying very expensive gear that they will never get near to using to its potential. Bit like the shit golfer with the £1000 clubs who will never use the clubs potential.
Thing is manufacturers are taking full advantage of this (true capitalism) and they are charging as much as people will pay.
I really like Casstelli it's good quality and looks nice too but £130 for what are nylon tights come on? But I pay it because I'm a knob like all the other sheep. As for Rapha pricing well.....
But as true up and coming capitalist some companies apparently in the Far East (who I suspect make the legitimate gear too), have seen a gap in the market.
Some of it is very poor quality but some appears very good. I am aware of a rider I met on a sportive last year who had a Dogma which he bought as a frame set for £300 a chinerelo he called it if memory is right, it was identicle in every way to a friends genuine dogma. Ok I couldn't X-ray it to check integrity of the carbon ect but felt the right weight and he had ridden a few thousand miles.
Now in not saying copy right infringement is ok but then neither is profiteering and I can see why a person who could only dream of spending what they may see is a fortune on a bike would want to look as good as the bloke who can spend £5000plus on a bike. But that is our society isn't it?
Now I suppose you might say get a better job and buy a better bike AKA Clarkson argument for cars. Or the bike companies could stop taking the piss with the pricing.
As for organised crime, it could be argued that by over pricing the posh bike manufacturers are creating a market for counterfeits. IMO I cant see Colombian drug Barrons investing in fake bikes. The only crime I can see is if the buyer is not told its a fake. Is it criminal to charge £4000 for so thing that cost £300 to manufacture.
I'm very happy with my Ribble not posh but rides great.
well, you said it.
It's really scary that innocent bikers are being lured by organised criminals
with all their prostitutes and narcotics.
Popped in to Halfords before they closed. Couldn't see any prostitutes.
I went to a prs (music royalties collection agency) talk where they blithely mentioned music piracy being linked to paedophilia and terrorism. They got booed to a stop and quite right too.
The radio supposedly used in the Lockerbie bomb came from a market trader stall that had counterfeit handbags. That quickly turned into "Don't Buy Fake Gucci Or You Help Terrorism". It's quite shameful. Or shameless. Both, I suppose.
I heard that the only way to prove you have a real frame is to saw the downtube in half and retrieve a small piece of paper which either says “congratulations on having purchased a genuine product!” or “you are an idiot” - basically much like a really expensive fortune cookie.
I think (I'm pretty sure) I read that many pros buy cheap, unbranded, Chinese carbon frames to build virtually disposable winter/trainer bikes. I'm guessing the general consensus is that they are at least safe enough for the rigour they're likely to go through. if they add brand decals to these frames, they obviously become counterfeit, but it doesn't mean they're any less safe.
Really? I doubt that is happening at all. What with them getting given bikes by their teams.
It also does mean it's 'less safe' http://cyclingtips.com.au/2011/08/are-all-carbon-bikes-created-equal/ read this as a starting pont.
Why would they do that when they've access to an endless supply of free bikes? Fernando Alonso doesn't have to mess about with a P reg GTI in the winter, does he?
I think if these guys had their way it wouldn't only be counterfeits that were illegal, but also cheap, unbranded carbon frames & components made by essentially the same companies that churn out gear for the big names
Hyperbole, spin and protectionism all!
I wonder if they took a stroll round the Taipei show floor and questioned the provenance and copyright-skimming status of the various looky-very-likey products road.cc highlighted on the article posted yesterday.
Anyone for a Trak Medone or a Specialazed Illez?
Not the quite the same level of concern as for the fake Boeing and Airbus parts...
I know a lot of cyclists. I'm sure we all do, collectively.
Quick show if hands, has anyone ever seen one of these fake bikes in real life? Can't say I have, personally.
I haven’t but I know a man that bought a Dogma 65.1 Think 2 Frameset for around $600. Now I'm just guessing but would have to conclude the frame was either stolen or fake. I personally wouldn’t want to risk my safety on the unknown quality of the carbon in such a frame.
No-one condones counterfeit products, but if the "industry" wasn't so hell bent on making what we've just bought obsolete, as quickly as possible, so they can flog us yet more stuff, then maybe the whole counterfeit problem would be reduced substantially. The "industry" must play their part.
What is that phrase that includes, nail head on and hitting?
I went out on a ride Sunday with my friend Nick, whose Dave Lloyd still sports the original Dura Ace STI levers, from what, 1991? They're 8-speed, and they're a bit clunky, but hey, they work pretty well.
Thanks to "the industry" being "hell bent on making what we've just bought obsolete", i can now go into a shop and buy a pair of Claris STI shifters, 8-speed, for £79. I dread to think what the original Dura Ace ones cost. For what they did cost, I can probably have electronic shifting now.
the logical extension of your argument is that we should simply stop making new things, so we're all still riding around on 1991 Dura Ace STIs or whatever other arbitrary point you decide things are fine as they are. I don't want that, I like new things. Engineers tinker with stuff to make it better. And it does get better, and that's good. If you don't want to pay for new stuff because you think the old stuff works fine, then don't. Nick hasn't. But if you don't think an FSA seatpost is worth what they're asking for whatever reason, just go and buy a different, cheaper seatpost, not some piece of crap knock-off
Dave, that's not the point I'm making. There's nothing wrong with technological progress, but we're witnessing carefully orchestrated obsolescence, on a massive scale, through endless changes in what are laughingly called "standards", reduced component "mileage", rapid withdrawal of spares availability and irresponsible advertising that markets the bicycle almost as a "disposable" item.
No-one condones counterfeiting, especially when it compromises safety but, as high end components become ever more expensive (and apparently disposable), things are likely to become worse.
that's just the same thing, viewed from different sides. progress will always create obsolescence. the idea that it's a massive conspiracy makes me chuckle, having met many of the people that are supposed to be orchestrating it
all you're really saying is, "I don't agree with the pace of change", and the logical extension of that argument is the same as it was before.
not really. you will always be, and have always been, able to counterfeit goods cheaper than you can R&D them; what's changed isn't the bike industry, but the ease of getting fake goods to the consumer. that's why there are so many at the moment. selling them direct overseas simply wasn't possible 10 years ago and regulation hasn't kept up.
That's not what I'm saying at all.
To be clear, it's not the pace of change that's the problem here, it's the haste in which support for existing componentry is withdrawn.
Industries that withdraw support for products that would otherwise be expected to last a long time, especially in an era where consumers are not just increasingly adept at circumventing traditional supply chains, but are also concerned about the environmental and ethical issues connected with unnecessary material consumption, are unlikely to win much sympathy over the longer term.
PS - Trek Lady seems to have had to fight her corner on this thread so, to cheer her up, I'll just say that my American made Trek frame is still going strong, and the DuPont paint still hasn't got a mark on it. Amazing quality!
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