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5 comments
Thanks a lot for this info! This must be a big secret, since a google search on SRAM Apex returned nothing. And this groupset should be a huge success, especially on OEM levels. I just hope it can keep the SRAM tradition of lighter weight than the competition (Tiagra...) and good reliability. I'm sure it will be a hit here in Brazil and in others emerging markets, too...
Not so sure I agree with you there Neil, thousands of bike fans do the Dragon ride and slog up the Rhigos - so there a connection. The Millook is a legendary climb in Cornwall and, Kilmeston is a village on a training loop. I've got no problem with a British designed range of bikes celebrating places of significance to the riders that designed them - I like it. Anyway it's not as if those decals are in your face + it's got to be said that all Wiggle's dhb clothing is named after villages near their HQ and they don't seem to have had any problems selling that
New SRAM groupset? Tiagra level? Please, tell us more!
Any pics?
P.S.: Love the website!
Can't tell you much cause we don't know much... it's called Apex, and we haven't seen it yet, but yes - Tiagra level
Decal overload IMHO.
Having to explain what the obscure map reference numbers mean might be enjoyable the first or second time, but by the 20th asking, you'll be wanting to get out the black bingo marker.
What emotional attachment will a bike fan living in Buxton, Boston or Brisbane have with the Portsmouth area?
I know the whole 'Galibier/Tourmalet/Mortirolo/Milano' model name thing has been done to death, but at least they're names most bike buyers can relate to with some sense of romanticism.
Or maybe not...