Sir Bradley Wiggins will ride the UCI Hour record in London in June. The venue was announced in a press release from Rapha revealing details of a global joint venture that will initially see the London-based cycling clothing firm supply the kit for the team being launched by the four-time Olympic champion.
Since 2013, Rapha has supplied Team Sky’s kit, and the 2012 Tour de France winner will ride his final race for them at Paris-Roubaix in April before joining Team Wiggins as he begins his preparations for Rio 2016 where he is aiming to ride the team pursuit.
While the team’s roster is exclusively British, according to a press release from Rapha, both parties “share a desire to transform the sport globally by engaging and inspiring more young riders and searching for the next generation of racers around the world.”
The company adds that over the next three years, it will be expanded into a wider clothing rangeand that the kit will be on sale to the public ahead of Wiggins’ planned attempt on the UCI Hour record this summer. More information is available on the Rapha website.
“I’ve got to know the Rapha team well over the last few years at Team Sky; they’re serious about design and they love cycling almost as much as I do,” said Wiggins.
“I want a range of kit that looks great but is also functionally practical for today’s cyclist in all their different shapes and sizes, and I know Simon and the team at Rapha will do the business.”
Simon Mottram, founder and chief executive of Rapha, said: “Sir Bradley Wiggins is one of the very few cyclists who transcend the sport.
“He combines world-leading performances on the road and track with a love of the culture and history of cycling and the charisma to inspire cyclists, fans and the general public.
“It’s flattering and extremely exciting to be working with him.”
There's an explanation about the background to the kit on the Rapha website.
Using the rich heritage of British cycling, and taking inspiration from Sir Bradley’s global ambitions for the sport, Rapha is proud to have designed the WIGGINS identity and the kit that the WIGGINS team will wear in competition.
Taking design inspiration from road racers like Tom Simpson and Robert Millar, and also other British cultural icons Bobby Moore and The Who, both logo and jersey represent the style, heritage and dynamism of the British pioneer.
As a number of people have pointed out on social media, including Justin Belcher in a comment on road.cc's Facebook page, the kit also has a strong similarity to the one sported by Great Britain during the 1980s.
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The links broken? Thank fuck for that, I thought it just wasn't able to connect from my outside toilet.
I'm not quite understanding the swell of emotion regarding this. Aging cycling star rides around whichever velodrome for a hour... it's not that exciting really, is it?
I know the tension will be cranked up high, and the venue packed to the rafters, but it's essentially watching a bloke ride a bike round and round for an hour.
You could spend the first 55 minutes in the pub and not miss a thing.
Cyclists are a strange bunch at times...
The Lee Valley velodrome serves Meantime beers- some cracking brews available there.
Why hasn't he chosen Newport velodrome?
Drop the British Bradley.... English
For shame
Why hasn't he chosen [ Derby | Glasgow | Newport | Manchester | Orangefield Park | Herne Hill | Bournemouth | Meadowbank | Scunthorpe | Reading | Welwyn | Preston Park | Maindy | Halesowen ] ?
Drop the British Bradley..... [ Welsh | Northern Irish | Scottish | English | Northern | Southern | Western | Eastern | Mod | Rocker ]
For [ shame | fucks sake | life not just for Christmas ]
Not angry. Just disappointed.
Unlike Farrell.
He is one VERY ANGRY MAN!
Absolutely fuming.
Sorry, that needs to be higher pitched and louder:
I AM FFFEEEEWWMIN!!!!
Right, now where's me fooking kestrel?
There are some people on here who wouldn't be happy if he did the hour record on a specially constructed velodrome in their back garden!
London is far bigger than Manchester - twice the seating capacity therefore twice as many people can see him.
I suppose all those bleating about it not being in Manchester would also have complained bitterly if it had been in Manc but was sold out cos Manchester can hold 3500, London can take 6000....
I'm a ferret and I'm highly offended by what that northern chap said, where is my white knight?
I quote from the article 'both parties “share a desire to transform the sport globally by engaging and inspiring more young riders and searching for the next generation of racers around the world.”'
Now seriously, can you hear those words coming out of Sir Bradley's gob? Share a desire...engaging and inspiring...
Also, he's helping male riders, who already have numerous opportunities to develop and race. If he was really all that interested in 'transforming the sport', then he would have started a women's development team.
I thought Wiggle-Honda was founded with funding from the Bradley Wiggins Foundation?
Still, this thread is an excellent example of good old-fashioned British success bashing and I'd like to join in. I hope Sir Wiggins makes the attempt in our nation's capital, fails miserably and is roundly booed all the way back to those grim northern territories where he strangely chooses to live... the bastard!
ummh, tripe and black pudding...
Or that the track in London might be faster than in Manchester.
Its all about marginal gains y'know.
Don't be angry, it's a waste of time and makes you sound a bit silly.
My guess is that he can get bet coverage / sponsorship doing it in London.
I'm not angry, I wasn't actually ever expecting him to bother his arse doing it up here. It just seems incongruous that he wants to build on British Cycling's development squad and claims to be offering the new team the best training and facilities for their careers but when faced with the opportunity to use the Manchester track he decides to use Lee Valley. A clear indication that he doesn't think the facilities are good enough.
You may be surprised by this, but sponsors and investors can actually put money in to events up North, proper companies with real money and not just the local whippet farms offering prizes of tripe and black puddings.
In terms of coverage, I'm fairly sure ITV Sports or BBC sports would be able to able to help out if all the London based companies weren't able to tame the wilds of the M6 as they're only based round the corner really and they seem to do alright with that filming of sport malarkey.
Right, I'm off to lick a battery and finger a ferret like all us good backwards Northerners should.
I'm just pleased he's doing it in the UK rather than an island in the Mediterranean. Gives more of his fans a chance to get to see it as his career begins to wind down.
As he lives near Manchester, trains near Manchester and his new development squad is based near Manchester I would have thought his plans might have just involved the track he has spent many thousands of hours going round in training (and will be before 2016).
I am of the understanding however, the London track was built to be the fastest in the world with all the climate control systems etc he might just be considering it's the best option as far as the record attempt is concerned rather than snubbing all northerners. Although he is from London so that might have been part of his plans too.
Or he's just doing it to annoy all Northerners and make them think we don't like them down here in the south
No, you don't sound angry....
Can I just check you know what the word 'angry' means as you don't seem to be able to differentiate between 'calling something out as bollocks' and 'anger'.
Perhaps that says more about you than me.
Back to the point in hand, if the NCC is so far behind Lee Valley, then there are two options. You can invest in and upgrade Manchester to bring it up to scratch or you could just move British Cycling down to London to ready made, ready to go facilities.
Seb Coe and others have made it clear that having two top class velodromes is not an option and if Abu Dhabi are willing to pay top petro-dollar for the land the NCC is on, why not snatch their arm off for it?
Is there any point in the charade of keeping BC and the NCC in Manchester whilst Lee Valley is used for all the prestige events?
How about upset?
Does that work for you?
Yes, I'm distraught.
Does that help you move on?
Should have done it in Manchester.
In my opinion.
Wholeheartedly agree, would have been nice to see him do it locally at the home of British Cycling, you know, on the very same track where a number of his new team train and were brought up by British Cycling but hey, fuck it, let's get the NCC sold to city and give Seb Coe the one, single, London based top class velodrome he's always wanted.
That kit looks smart enough but I can't fathom why Rapha and Team Wiggins have gone ahead with this press release without an actual photograph of the kit, or even a photograph of a prototype, but have opted for an MS Paint style mock up.
Seems a bit strange to me.
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