Two of Britain’s longest established distributors in the cycling trade have joined forces to create Zyro-Fisher, which will have combined annual sales of £70 million.
The deal was put together by Lloyds Banking Group’s private equity branch LDC, which backed a management buyout of Zyro and purchase of Fisher Outdoor Leisure, merging the two businesses.
LDC says that Fisher’s specialisation in distribution of components coupled with Zyro’s strength in supplying retailers such as Halfords, Evans and Wiggle as well as independents – it also owns the Altura brand – means the businesses complement each other.
It is planned that the combined operation will be based at the Darlington premises of Zyro, which was founded more than 20 years ago. St Albans-based Fisher, meanwhile, traces its heritage back to 1934.
Fisher’s CEO James Browning, who becomes chairman of the new company, said: “Our industry is clearly entering a consolidation phase and I am delighted with the combination of these two strong and complementary companies to create a scale player able to offer future-proof service and solutions to its partners.”
Zyro director Matthew Barker becomes CEO of Zyro-Fisher, while the company’s founders, Simon and Julie Ellison, join the board of the new business.
Simon Ellison commented: “We are very excited about the future of the combined business. It brings together a very powerful portfolio of brands, while the separate sales and brand management structure will ensure we continue to offer the best brand and customer focus in the industry.”
John Garner, Head of LDC Yorkshire & North East, added: “This is an exciting development for the combined business, its brand partners and its customers, creating a company with a truly differentiated proposition in terms of scale, reach and value-added services. Together, the board and management team bring an unrivalled level of expertise, which will help to deliver a clear growth strategy in an evolving sector. ”
Following recent deals such as the merger of online retailers Wiggle and Chain Reaction, the sector in the UK is undergoing consolidation, with the growing popularity of cycling here making businesses operating in the market an attractive investment for private equity firms.
I've put those on Mrs H's bike and keep meaning to put them on mine as well, they are really effective because not only can drivers see you clearly...
Move the bikes repeatedly - solves the problem, but at your inconvenience. Chop them up - gets the operator's attention and they might do something...
Another book suggestion - I can highly recommend "Lost Summers and Half-Forgotten Afternoons: A Mint Sauce collection" - a beautifully presented...
Neighbourhood: you can't change anything because we have a disabled resident! Also driving children to schools! People power!...
But... the last is only not the case with drivers on normal roads because driving on the cycle path / footway / rolling a vehicle up there is seen...
If only!
I think you're missing an opportunity to pack even more tech into it - add accelerometers that can detect whether they're pedalling or stepping....
Thanks. I guess the question is "need". If the road is busy, it sounds like it is a desired route between places? In which case (given this an...
Don't know what you mean. I thought my suggestion was entirely practical.
I'd buy a motorbike fo rthat kind of money!