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Brompton CEO says "kiss traditional bicycle goodbye"

Will Butler-Adams says he believes e-bikes will fuel development and ultimate end of traditional bicycle as technology improves

The head of Brompton says we can “kiss goodbye” to regular bikes, hailing the dawn of a new era of e-bikes.

In a talk at Google headquarters in London earlier this month, discovered by BikeBiz editor, Carlton Reid, Will Butler-Adams said Brompton is nearing development of its own electric motor, and that although the humble bicycle’s design hasn’t changed from two wheels and a double A-frame for 100 years, that could soon change.

He points out the e-bike market has gone from “pretty much nothing” to a €1.2bn industry in Germany in ten years, and that is expected to grow around the world.

Brompton inventor Andrew Ritchie steps down from company’s board

“The [ebike] market is expected to be worth €24bn globally by 2025. So you can kiss goodbye to a normal bicycle.

“This is old tech I’m showing you”, he jokes, indicating a Google branded Brompton, “but never mind, I’ll still sell it to you”.

He compared the 1916 aeroplane “made out of cotton and wood” with today’s fighter jets, and then pointed to the two-wheels, double A-frame design of bicycles.

“Basically it hasn’t changed,” he said. “It’s gone nowhere. But now that is about to change because suddenly we’re putting technology into a bicycle, that means average sale price in Germany is €2,500, that delivers more revenue for the industry, more revenue to develop materials science.

“I think bikes are going to change, particularly when you think of them from an urban perspective,” he said.

Butler Adams said the company tried for years without success to develop an electric motor, but ran up against problems with the epicyclic gear train.

Brompton's luck changed after the company approached one of its customers, Patrick Head at Williams, “the F1 fast car people”, who use an electric motor with KERs, or kinetic energy recovery system, in their cars.

Butler-Adams describes the device as a light, efficient dynamo with a battery pack, and says the company received funding from the Technology Strategy Board, now Innovate UK, a Government department that offers grants to businesses.

Brompton has been working on its electric drive for three years, and has come “quite close to having something”, he says, cracking a problem with the hub gear, involving a “very clever injection moulding” and a four tooth engagement, rather than three.

Butler-Adams says each part of the bike has gone through at least three upgrades since its inception, including the frame, which he says was strengthened to withstand 17 stone “rugger buggers” jumping off kerbs on 10 mile commutes.  

Earlier this month Brompton’s inventor, Andrew Ritchie stepped down from the company’s board, reportedly unhappy at the company’s expansion plans.

 

Laura Laker is a freelance journalist with more than a decade’s experience covering cycling, walking and wheeling (and other means of transport). Beginning her career with road.cc, Laura has also written for national and specialist titles of all stripes. One part of the popular Streets Ahead podcast, she sometimes appears as a talking head on TV and radio, and in real life at conferences and festivals. She is also the author of Potholes and Pavements: a Bumpy Ride on Britain’s National Cycle Network.

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43 comments

Avatar
jerome | 8 years ago
1 like

There is sure a lot of money to be made selling batteries that die within two years.

Avatar
CXR94Di2 | 8 years ago
0 likes

Why in all honesty wouldn't the casual rider not want a decent electric bike. Less effort(couch potato dream) and the ability to destroy a pro going up hills. I can see a huge market developing.

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ron611087 | 8 years ago
0 likes

An ebike under present regulations is frustrating. I know, I use one for about a year before it packed in.

As a range extender I would certainly be interested in that 45km/h bike that's allowed in NL, but it would be classed as a moped here. I don't mind that exept you would never be able to exert youself with a regulation helmet without boiling your brain.

Avatar
mike the bike | 8 years ago
5 likes

Like many clever people he's right and he's wrong.  For sure the bike will develop and change, he's smart enough to see that.  But he is too smart to know the main, fundamental reason for the bike's timeless appeal - it is simple.  Simplicity is key to its success, you jump on , pedal and you're off.  As soon as you add things to that recipe you have diluted its attraction and the child in us all loses interest.

And something tells me that at a point in the not-too-distant future, as private car ownership plummets, governments will cotton on to the revenue possibilities of the 'leccy bike.  Much easier to tax than the humble pedal cycle.

Avatar
frogg | 8 years ago
5 likes

I hate Google and F1, so it doesn't start well.

I'm glad to push my pedals and move by myself. Makes me happy. The shower after the effort makes me even more happy.

 

Avatar
mrmo | 8 years ago
0 likes

and when the first person strapped a petrol engine to a bike they said the same thing. 

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Gus T | 8 years ago
2 likes

Just come back from a holiday in Holland, I was constantly being overtaken by nutter pensioners on e-bikes which have really taken off over there so he may be right.

 

Avatar
me | 8 years ago
2 likes

hmm, Bromptons are more expensive than the average bike?  So it will be well north of EUR2.5k.  Perhaps they should have spent some of the 3 years designing some security worthy of the bike price tag.  And as portable, lightweight and convenient.  Probbly a bit trickier than some F1 motor technology!

Avatar
tritecommentbot | 8 years ago
2 likes

All great for commuters who're sort of on the edge about the whole commute by bike thing.

 

No-one who actually loves cycling and is still fit to do so is ever going to buy an e-bike until they're like 70 or whatever. By which time they'll look like distilled science fiction and I'll have one too. Unrestricted.

I'll let you girls draft me. No worries.

Avatar
Yorkshire wallet | 8 years ago
5 likes

Pah, I'm a real man and I'll use my real manly legs. Until I'm old and maybe some E assistance will be nice. 

If I was that bothered about not really pedalling I'd just get a moped, which will no doubt soon all the electric anyway. 

Avatar
Daveyraveygravey | 8 years ago
5 likes

Only someone in the industry could say "the average sale price is €2500" and think that was a good thing. The fact that bicycle design hasn't changed in 100 years proves how inherently right the design is. I could see me getting an ebike eventually, but I still get a kick out of putting the effort in. And in the future, when cars and bikes and God knows what else is all rechargeable, where's the electricity coming from? We're already close to using all we can make, aren't we?

Avatar
poppa | 8 years ago
27 likes

On a related note, I invented a machine that lifts weights for me, so now I don't have to go to the gym.

Avatar
Subotai replied to poppa | 8 years ago
1 like

poppa wrote:

On a related note, I invented a machine that lifts weights for me, so now I don't have to go to the gym.

Awesome! Can I be your first customer?

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