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news
Video: Roadie Vs Mountain Biker - who is quicker?
Madison launched its clothing range 40 years ago in June, and as part of its celebrations unveiled a new limited edition line earlier this year, called Madison 77.
As it continues to mark four decades of its clothing, Madison has now produced a video that pitches two of its sponsored riders against each other, but with a twist.
The film shot by Nico Turner, sees Marc Beaumont of Madison Saracen and Tobyn Horton from Madison Genesis undertake challenges to try and discover who is quicker – a pro downhill mountain biker or a pro road cyclist.
Watch the video above to find out who came out on top.
Latest Comments
- chrisonabike 3 sec ago
Councils don't seem terrible keen ... maybe eburtthebike can give us the insider view in why not?...
- Kronsteen 10 min 38 sec ago
Maybe, and its just a thought, a huge multinational oil company might have the resources to provide safety kit like that. Anyone know of one?
- HLaB 31 min 32 sec ago
With the prison crisis I can reluctantly accept the sentence, but she should have been banned for life!
- slappop 44 min 3 sec ago
A gentleman does not ride a 1x. For instance, can you imagine James Bond, Christopher Lee's Dracula or Raffles the "gentleman thief" riding a 1x?...
- Hirsute 3 hours 18 min ago
Another pathetic sentence for killing a cyclist....
- Surreyrider 3 hours 38 min ago
You sound like the PR for hookless wheels. ...
- HoarseMann 4 hours 35 min ago
...and maybe a third? Don't forget the M49 'ghost' junction: https://www.bristolpost.co.uk/news/bristol-news/work-m49-ghost-junction-...
- Rendel Harris 5 hours 13 min ago
You could argue that either way but it seems reasonable to call it two separate incidents, he was assaulted, went home, later went back to the...
- ubercurmudgeon 7 hours 1 min ago
What a shit world we've created.
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7 comments
Pretty entertaining for a clothes advert... except the 'roady' was no newby to mountain biking.
And all their clothes will be banned under the Hi-Viz apocalypse.
Now lets see them go on unfamiliar routes, uphill MTB and downhill roads too!
It's not all about the winning or losing, it's the taking part.
Marc has either ridden a lot more bmx or MTB than he's letting on or he had a body double for the last section. Hint of a whip on the last jump.
Nice friendly riding, just enough bantz to keep it competitive without getting silly, a road rider with no MTB/downhill experience would have lost by a shed load though and not surprising that BMX/MTB riders can go into road/track and transition much faster.
Well done to both.
Nice ad, but who won?
I think Marc waits the 1:06 from the hill climb before starting the mountain bike? And then just beats Tobyn at the finish.