Think of Graeme Obree, and one of the first things that springs to mind is The Flying Scotsman’s two successful attempts at the Hour record in 1993 and 1994, setting distances of, respectively, 51.596km and 52.713km as the mid-1990s saw an epic contest unfold involving Francesco Moser, Miguel Indurain, Tony Rominger and of course Chris Boardman.
Now, those exploits have been captured on a watch designed with the help of Obree himself, which is launched today in a limited edition of 100, each individually numbered on the back, at a price of £145.
Instead of denoting the hours by numerals, the design instead depicts the passing of time through the use of words, as Obree explains: “I wanted to use words that would instill a sense of value that an hour is a unit of time to be or do or think or act in some way that makes us realise its passing. In a subtle way to instill a sense of mortality that is tempered by an idea of how to occupy this hour that will pass but once.”
The watch is made by Mr Jones Watches, a London-based watchmaker run by Crispin Jones, which says: “With the design of this watch Obree reveals a reflective, poetic sensibility: each hour is marked with a different word that holds a special meaning in relation to the passing time - a reminder to us to make the most of each hour that passes.”
The company adds: “The design of the watch makes reference discreetly to the bicycle- the aperture through which the words are read is based on the drivetrain of a fixed wheel track bicycle.”
The company also filmed an interview with Obree dicussing the watch and the Hour record, which you can watch here.
Graeme Obree interview - The Hour from Mr Jones on Vimeo.
The watch, which can be ordered here also comes with a card signed by Obree and Jones, and can be ordered here, but be warned - if the reception the timepiece got in the road.cc office is anything to go by, they’ll sell out quickly.
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6 comments
What's wrong with being made in China?
built in China - great!
A true hero to me 100% clean and 100% genuine. Great insight in to what time is and how we should all use it...amazing!
Rapha must love all of the publicity they get from being mentioned in relation to products they have nothing to do with! Would have said this was mid-range in the watch market (given the many watches available for thousands of pounds), so not really Rapha's thing. But then, I've just ordered one, so I guess I am the target market....
I think it's like the man, brilliant.
Must... resist... temptation... to... mention... Rapha...
I could buy 20 Breo watches for that - maybe I'm not the target market