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HTC Highroad unveil 2011 kitHTC Highroad 2011 jerseys [1]

HTC Highroad unveil 2011 kit

Gone is man of steel, in are softer retro lines
by dave atkinson
Fri, Dec 17, 2010 10:19
13

HTC, Highroad, Columbia. Pick two of the three and you've got yourself a WorldTour cycling team; for 2011 it's HTC Highroad, which was the only remaining unused combination. For next season they've eschewed their six-pack/body armour designs of the last couple of years in favour of something more minimal.

The pic above shows Tony Martin sporting the new strip, which is mainly white with a striped motif. It looks a bit retro and puts us in mind (a bit) of the PDM cycling team jerseys from the late '80s. Remember them? these ones:

Anyway, a thumbs up from the road.cc offices as we think it's a definite improvement on the man-of-steel look from the last two years, even if that did sum up the Manx missile's performances rather well. here's hoping the new softer design doesn't take the edge off his sprinting...

Columbia High Road
Columbia HTC
HTC - High Road
HTC Columbia
Mark Cavendish
Dave Atkinson

Dave is a founding father of road.cc, having previously worked on Cycling Plus and What Mountain Bike magazines back in the day. He also writes about e-bikes for our sister publication ebiketips. He's won three mountain bike bog snorkelling World Championships, and races at the back of the third cats.

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13 comments

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Old Cranky | 13 years ago
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Black shorts - much better.

Not sure how the green stripe is going to show on Cav's green jersey

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LondonCalling | 13 years ago
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Whatever. It will look good on Mark Cavendish...! yum! 16

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simonmb | 13 years ago
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I hope it's not made outta Sportwool (TM) or has a couple of YKK (TM) zips on the pockets otherwise Rapha (TM) are gonna be on their tails.

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shrinkinbggaz | 13 years ago
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I'm not keen TBH

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Jon Burrage | 13 years ago
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Looks good, white is all the rage I guess...

as an aside, it's a shame that garmin cervelo have seemingly ditched the argyle.

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dave atkinson replied to Jon Burrage | 13 years ago
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Jon Burrage wrote:

it's a shame that garmin cervelo have seemingly ditched the argyle.

not totally, but it has been reduced to a detail. road.cc, on the other hand, will be keeping the faith.

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dave atkinson | 13 years ago
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yeah, a bit. like renault lite 1

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VecchioJo | 13 years ago
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a little bit Renaulty?

//www.prendas.co.uk/images/news/20090121_renault.jpg)

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cat1commuter | 13 years ago
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Didn't Cipo get fined for that muscle man skinsuit?

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cat1commuter | 13 years ago
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This new kit is soooo much better than the last two years, which I thought was a bit of a mess. The blue top + black shorts of Columbia three years ago was even better. I hope they wear black shorts.

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dave atkinson | 13 years ago
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it didn't get much better in the 90s though, mind

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dave atkinson | 13 years ago
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yeah, it wasn't a great decade for nice kit...

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step.doran | 13 years ago
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Always thought the PDM kit was pretty styley. Well, for the 80s.

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