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Wiggle rides into Twitter storm over 'make helmets compulsory' blog

Social media turns on online bike shop after guest post blog

Online cycling giant Wiggle got into a spot of bother yesterday when it emerged that the company had posted a blog supporting the mandatory wearing of helmets.

It all started with this message, subsequently deleted, from the @WiggleCulture Twitter account: “Should cycle helmets be compulsory? WE SAY YES! http://blog.wiggle.com/2013/08/05/cycle-helmets/

The blog entry - originally posted in August - backed Sir Bradley Wiggins’ support for mandatory helmet use. It was credited to Wiggle employee Tim Wiggins and was therefore interpreted as reflecting Wiggle policy.

Reaction from the cycling community on Twitter was swift and less than laudatory.

The GB Cycling Embassy tweeted: “Newsflash - company that sells lots of bike helmets thinks you should be forced to buy helmets.”

Guardian reporter and cycling columnist Peter Walker commented: “@wigglebikeshop argue for compulsory bike helmets. Not sure I'll want to shop with them again immediately “

Cycling blogger David Arditti added: “@wigglebikeshop A company that opposes freedom of choice & spreads misinformation on bike helmets loses my custom.”

Wiggle found itself accused of an ill-informed contribution to the helmet debate because of passages like this:

“With a surge in the amount of cyclists on the roads there is always the worry that there will also be an increase in the number of cyclist deaths and number of cyclists injured from road accidents: it is usually the use of a helmet that dictates who falls into each of those two categories.”

And this:

“In the early 90’s, Australia passed a law for compulsory helmets which saw cycling rates plummet, particularly in teenage girls who thought that helmets were not fashionable: in fact cycling rates in this group fell by around 90 per cent. But is this initial drop in cycling rates worth the risk to save hundreds of lives? I think so.”

Cycling blogger Stan F was one of many who attacked the content of the article, calling it: “Poor science, scaremongering and linked to a buy a helmet button.”

The blog was swiftly modified to indicate that it was a guest post from the Ryan Smith Foundation, which campaigns for mandatory helmet use. The company also added: “Wiggle’s stance on the helmet debate remains neutral.”

Tim Wiggins posted: “I did not write this article. It was just published on my account. It's not my personal view. Thanks.”

Wiggins also said he had deleted the original tweet from the @WiggleCulture account. “It was a miscommunication within our team and didn't reflect my own or Wiggle's view,” he said.

But while the blog is now correctly credited, not everyone is happy with the end result. Wiggle have been criticised for the buttons on that link to Wiggle’s helmet pages and @ShoestringCycle commented: “still not clear enough it's written by that charity”.

Others have commented that it’s odd for a cycling retailer to appear to back helmet mandation at all, as cycling has decreased in jurisdictions such as New Zealand and Australia that have made helmet use compulsory. Wiggle might sell more helmets, but their sales of everything else would therefore probably go down if helmets were mandatory in the UK.

John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.

He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.

Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc founder Tony Farrelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.

John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.

He joined road.cc in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.

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180 comments

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brandobiker | 11 years ago
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I bought a cycling helmet and on the paperwork in the box was a sheet of paper which said 'This helmet will not protect you in the event of a road accident.' so what is the use of wearing one ?  16

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PJ McNally | 11 years ago
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176 comments on here! Have we solved the helmet debate yet then?

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700c | 11 years ago
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Regardless of your view on making them a legal requirement, I'm surprised to hear people say helmets don't make you any safer. Some even suggest they put you more at risk due to altered behaviour of drivers and /or cyclists.

There may be some studies that have shown this effect on behaviour to be real, statistics may even make the case for helmet-wearing far from clear cut, contrary to what ROSPA etc al. state.

However, it strikes me that the above people on this forum are attempting to justify their own choice not to wear a helmet. By referencing statics you can generally make the facts appear to support your argument

But the fact is, we live in an unpredictable world. relying on statistics and assumptions about human psychology will not be enough when the driver makes an error and hits you. Or when you come off unexpectedly. in a proportion of these accidents you will hit your head. And in a proportion of these head impacts the helmet will lessen the damage to your head.

Cycling on roads with motorists has an element of risk attached to it. Some of that risk you can control. Some you cannot. Everyone has to evaluate that risk for themselves. Wearing a helmet lessens the risk to some degree. Wearing a helmet is a personal choice and I think it should remain this way.

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giff77 | 11 years ago
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To all those who have 'crashed' had 'offs' and have claimed that the helmet saved them. What have you learnt through your experience?

I remember years ago being ambushed by some black ice. Bike went one way while I slid for thirty feet on my arse. After that I treated roads like kid gloves in icey conditions. Ride according to the road conditions. Ride defensively. Don't over cook corners. Don't bomb down hills your not familiar with. It's easy.

It amazes me the number of cyclists here that are prone to falling off. In the last 7 years I have covered probably 45,000 miles. In that time I have come off twice. Once when a pedestrian stepped out in front of me. The other when a couldn't up clip at a set of lights.

It's easy. Learn not to fall off your bike. And if you are going to fall, learn how to fall.

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Forester | 11 years ago
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I have only had one fall in many years of cycling and due to the head injury can't remember how it happened- front wheel may have slipped off the edge of the tarmac into a gravel gulley. A cracked helmet in my shed is testimony to the severity, a CT showed a subarachnoid haemorrhage, as well as fractures into double figures. I am now cycling again, this time on a stable hybrid with big tyres, at a slightly slower speed. And with a new helmet (personal choice).

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jestriding | 11 years ago
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The compulsory helmet law here in New Zealand was introduced after a batshit crazy 'helmet lady' went around all the schools after her son was hit by a car (note 'hit by car' not 'hit car') berating the kids about how dangerous it was to cycle.

All the helmet law has done is increase the number of cyclists hit by cars. Cyclist numbers never recovered from the drop when the law was introduced in 1994 and the number of injury causing accidents has doubled.

It's interesting that the first nationwide survey on the effectiveness of compulsory helmets for children in the U.S. found that in States with a compulsory law, head injuries dropped by 15%, but cyclist numbers dropped by 9%. The kids that stopped riding chose to take up other wheeled activities like: roller blades and scooters and the change in the total number of head injuries was statistically insignificant.

A paper in the New Zealand Medical Journal attributes an additional 54 deaths annually from the loss of health benefits as a result of the drop in people cycling. This is compared to ~ 10 cyclists and 50 pedestrians killed by cars and trucks on the road each year.

The main safety impact of the helmet law has been 20 years of lack of investment in cycling infrastructure due to helmets being the only safety intervention. The financial costs are likely to be considerable as Auckland is now the world's (TomToms) 15th most congested city, which our bloated Transport Minister is intending to solve with $20 Billion worth of motorways.

It's actually refreshing to see Christchurch intending to be a pedestrian and cyclist friendly city as part of the rebuild and the plans for that are pretty stunning.

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Stumps | 11 years ago
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If the govt make it compulsory i'm going to switch off my laptop for a day or two because i dont think it could take the strain if i logged onto the road.cc forum !

I wear one, i look like a numpty, it does not make me feel any safer nor will it stop a runaway car if i try to stop it with my head nor does it make me think i can go even faster now i'm wearing me lid. What it does do though is IF i come off and bang my noggin on the road, street furniture etc it MIGHT stop me getting a concussion or a split head and thats enough for me to wear one.

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Stumps | 11 years ago
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Personally i cant believe people would give up cycling because the law is changed, they obviously are not keen cyclists and to insinuate that the countries overall health will fall is on a par with people saying a helmet will save your life.

If it becomes law you will still get thousands of people cycling without a lid because it would be nigh on impossible to regulate and to honest we, as Police due to govt cutbacks, dont have the man power to effectively regulate it.

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700c | 11 years ago
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@John Stevenson, thanks for you're considered and detailed reply, you raise interesting points

If the wearing of a helmet to protect against impact is undermined by altered behaviour of others which puts the wearer more at risk, then this is a separate issue which has to be tackled through education and enforcement. It is perverse situation where the cyclist feels forced to remove some physical protection because drivers are more likely to break the law when the cyclist is wearing it! But I do accept we live in the real world and everyone will evaluate risk differently.

logically a helmet must provide a measure of protection against impact, considering for a moment the physics, independent of external factors such as driver behaviour.

As I said, everyone must - and does -evaluate risks themselves. Personally I will not rely on a potential effect of 'lack-of-helmet' causing poor, or illegal driving around me. Because I see the helmet as protection against the unexpected, which you cannot otherwise legislate for.

Most drivers do not set out deliberately to hit you and certainly you wouldn't plan on falling off, but it's the unexpected that is likely to result in a head impact. In that situation, I'd rather be wearing some head protection. That is all..

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700c | 11 years ago
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PS @John Stevenson I am not trying to change anybody's mind with a 'hand-waving appeal', I'm not sure why you thought I was -please do what you want. I know some people think helmet-wearers are diametrically opposed to non-helmet-wearers. We really aren't, I'm sure we all want the same thing -to be able to cycle safely on the road.

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sethpistol | 11 years ago
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Wearing a helmet shouldn't be a law, not because I'm against them, on the contrary I wear one EVERY time I ride a bike.
I just don't want it to be the final straw that makes Mrs Plodasalongtotheshops start using the car instead.

The decline in bike users in countries where helmet use is mandatory (and enforced) is well documented (and a bit tragic really given the health benefits of having a bit of fitness in your routine) and serves as a warning to those who want it made law.

The most tragic thing is not governments imposing it as a law, it's that humans shun wearing a safety item for vanity reasons and use it as an excuse for not riding a bike...

If you don't want to wear a helmet that's your own choice but I'll keep wearing mine and thanking it for the numerous time I'm convinced it has protected my head.

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gareth2510 | 11 years ago
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I wear 1 now and it isnt the law. I will wear 1 if it becomes the law and I couldnt give a monkies either way. I wear my lid because I feel it adds some form of protection if I am unlucky enough to crash.

End of

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700c | 11 years ago
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I think there's more to be done by manufacturers and government to test helmets to higher standards and to require higher standards to be met in the first place. It's quite possible this could account for varying reports on their effectiveness.

The empirical facts quoted by @Ush, above, are only useful in the helmet debate if you can demonstrate cause and effect (comparing across different populations etc introduces a lot of variables), so conducting real life tests in identical conditions, some with helmets, some without, would do it, however that would be illegal, so perhaps crash test dummies would be a start...

Again, everyone is free to choose, but I'd rather not take a decision about wearing a helmet based on uncertainty of their level of protection - I would still say better safe than sorry, but that's just me

As for suggesting their action as a lever on the spine outweighs any benefit in reducing direct impact on the head - well I am surprised the manufacturers are still in business and have not been sued for millions! I don't think this is the reality, but again, we lack proper tests to prove this, don't we?

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msfergus | 11 years ago
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I'm happy to offer you a simple lesson in GCSE physics and then an even shorter lesson in probability. Whether you decide to wear a helmet or not will then up to you. Legislation will have no effect on these lessons at all - decide for yourself.

It's all about the chances of a helmet saving you from damage, which may be temporary, permanent or fatal compared to the identical scenario you encounter without a helmet.

If we removed the seatbelt legislation tomorrow, would you drive without wearing your seat belt?

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jestriding | 11 years ago
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One of the consequences of criminalising a healthy activity is that it's advisable to wear a helmet to protect yourself in the subsequent Police chase.

http://www.stuff.co.nz/national/crime/9380972/Cop-not-guilty-of-assault-...

Quote:

A police officer who allegedly drove an unmarked police car into a cyclist who was not wearing a helmet has been found not guilty.

Julia Lyneen Reddish, 40, appeared in Hamilton District Court before Judge Rosemary Riddell yesterday, where she defended a charge of assault with a blunt instrument.

In summing up, Judge Riddell concluded she did not find that Reddish's vehicle was used as a weapon.

The charge related to an incident in April last year where Reddish was accused of using excess force to stop Francis Wayne Marks, after she nudged the back of his bicycle with the front bumper of her unmarked police car.

Marks had earlier fled from the constable after being confronted about riding his bicycle while not wearing a helmet.

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Stumps replied to Demazter | 11 years ago
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Demazter wrote:

Are you for real? How many more people are you going to call morons?

How is a bag of crisps a safety device? How many safety standards does it pass?

It's sad you can't have a decent debate without insulting people. Or without giving a proper rationale.

You are probably one of those cyclists that ride in the middle of the road just to annoy other road users and give the rest of us a bad name.

I asked a genuine question and you called me a moron. I think you need to take a real look at who the moron is.

Mate, quit whilst your sort of ahead and read all the previous posts about helmets, its constant name calling by both sides - i hold my hands upto this -. Just accept that no matter what you type there will always be someone who disagrees from both sides.

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FluffyKittenofT... replied to Demazter | 11 years ago
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Demazter wrote:

Listening to what?

I genuinely don't understand what the issue is with wearing a helmet? I've asked for it to be explained but all I get is called a moron!

Read one of the many existing threads on it.

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Joeinpoole replied to Maciej001 | 11 years ago
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Maciej001 wrote:

Seriously, I don't understand all you people.

I cannot think of any reason why helmets should not be required by law. I cannot think of a single reason why one would not want to wear a helmet (Oh, sorry, I can think of one: it will ruin your coiffure!).

You've almost got it. Feeling the wind in your hair is surely one of the main reasons to cycle. Maybe you've never experienced that pleasure? Go on _ take your life in your hands and try it (just the once mind)!

Do you really want/need a namby-pamby state to take all decisions for you and stop you potentially hurting yourself? Where should they stop? Should they ban smoking, drinking, fatty foods, sugary drinks, restrict all motor vehicles to 25mph? After all far more lives (including those of cyclists) would be saved by restricting motor vehicles to 25mph than making cyclists wear a ridiculous piece of foam on their heads.

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Demazter replied to kcr | 11 years ago
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kcr wrote:


I really think you can crack it this time, folks.

Spell it out here. I don't want to trawl through other threads. I want to read it here in the one I'm already posting in!

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Maciej001 replied to felixcat | 11 years ago
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Yes, I was asking for reasons not to wear one.

Even if they don't reduce the number of deaths, they may help reducing other injuries. As mine did. So don't tell me they aren't any good.

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Maciej001 replied to drfabulous0 | 11 years ago
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Seriously? I am less likely to hit my head? Going over the handlebars, my head will stop the inch or so away from the road, the thickness of the helmet? Come on.

So if my head in the helmet hits the road the right way, it will save me, if the wrong way, it won't. Maybe. But if my head without the helmet hits the road, it doesn't make a difference which way it hits.

Is cycling far less dangerous then, let's say, golf?

So you give me these arguments against helmets and you still wear one, usually?

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felixcat replied to ColT | 11 years ago
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ColT wrote:

Every time someone mentions helmets, the same old stuff gets trotted out by...

...oh, never mind, I can't be bothered.

Move on. Nothing to see here.

Are you familiar with John Adams's work? Do you know it all already? Do you understand risk homeostasis?

I suppose you have made up your mind and will not change it.

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felixcat replied to Nzlucas | 11 years ago
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Nzlucas wrote:

http://news.bbc.co.uk/onthisday/hi/dates/stories/january/31/newsid_25050...

Playing devils advocate here but substitute 'Motorist" for 'Cyclist' and 'seatbelt' for 'helmet'. Anything sound familiar ; 0 )

Certainly does sound familiar.
There is as much unsupported assertion in favour of seat belts as of helmets now.
In the run up to the parliamentary vote there was a lot of controversy.
John Adams of UCl looked at the results of the seat belt laws in those countries where they were already compulsory. He found that seat belts did not save lives. The DoT tried to ignore him.

"However within the Department of Transport, the promoters of the seat belt bill, my study had raised concerns. The Department commissioned a critique of my report by J E Isles. His report examined evidence from eight European countries (a subset of the 18 examined in my report) that had passed seat belt laws. He concluded that a law making the wearing of seat belts compulsory “has not led to a detectable change in road death rates”. For promoters of the bill this was an inconvenient truth. The Isles report was dated April 1981, more than three months before the parliamentary debate that led to the passage of the legislation. But it was suppressed. It was not published, and was not allowed to inform that debate. The Isles Report did not see the light of day until its existence was disclosed by New Scientist in an article published on 7 February 1985 – more than three years too late."

Isles agreed with Adams but his work, though commissioned by the DoT was suptressed because it was not what they wanted to hear.

http://www.john-adams.co.uk/2007/01/04/seat-belt-legislation-and-the-isl...

There is much more here on seat belts. Read what he has to say on the record of seat belts since legislation.
That belts have cost the lives of cyclists is now agreed by the Pacts. See my post above.

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Joeinpoole replied to 700c | 11 years ago
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700c wrote:

... Or when you come off unexpectedly. in a proportion of these accidents you will hit your head. And in a proportion of these head impacts the helmet will lessen the damage to your head.

What is wrong with you helmet-wearing types that makes you keep falling off your bikes? What particularly amazes me is the matter-of-fact way you describe such events as if they were entirely normal and routinely encountered multiple times per day/week/month.

Why don't you just look where you are going and ride at a speed appropriate to the circumstances rather than strapping a piece of foam on your head? Then you won't "come off unexpectedly". It's not difficult.

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kie7077 replied to Forester | 11 years ago
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Forester wrote:

I have only had one fall in many years of cycling and due to the head injury can't remember how it happened- front wheel may have slipped off the edge of the tarmac into a gravel gulley. A cracked helmet in my shed is testimony to the severity, a CT showed a subarachnoid haemorrhage, as well as fractures into double figures. I am now cycling again, this time on a stable hybrid with big tyres, at a slightly slower speed. And with a new helmet (personal choice).

This is not a debate about whether helmets can make a difference to an individual who has an accident and hits their head, this is a debate about making helmet wearing mandatory and criminalising those that don't wear helmets.

If you make helmet wearing mandatory the population's overall health will suffer - obesity, heart disease, stoke, cancer, these are the big killers, if you deter people from one of the easiest safest forms of exercise, then you are condemning some of them to early deaths. The deaths from non exercise would be 30x - 100x that of the deaths from head injuries. And another thing, all this over-reaction about helmets is also scaring people off of cycling, regardless of whether they would wear a helmet when cycling, it is very wrong.

I had a nasty accident, my head hit the tarmac damn hard, I was knocked unconscious and like someone else's relative was mentioned on this thread, was dragged off the road to safety, I wasn't wearing a helmet, I'm not brain damaged, I'm not dead. And this is all irrelevant because anecdotal evidence means nothing and whether or not helmets protect peoples heads is besides the point - the point which I made in the previous paragraph.

Pedestrians also have accidents, they are at the same risk from head injury, why is it that no-one is demanding they wear helmets, shouldn't we also criminalise pedestrians that foolishly choose not to wear helmets?

I defy anyone to read this report (fully) and still support law on the issue:
http://www.ctc.org.uk/sites/default/files/file_public/cycle-helmets-evid...

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felixcat replied to Stumps | 11 years ago
0 likes
stumps wrote:

Personally i cant believe people would give up cycling because the law is changed, they obviously are not keen cyclists and to insinuate that the countries overall health will fall is on a par with people saying a helmet will save your life.

If it becomes law you will still get thousands of people cycling without a lid because it would be nigh on impossible to regulate and to honest we, as Police due to govt cutbacks, dont have the man power to effectively regulate it.

Whether you can believe it or not, helmet laws do reduce cycling. Why this is so is speculation, but the figures given upthread show that the miles cycled in Oz and NZ reduced after the law.
In New South Wales 23000 cyclists were fined in two years. From 2000 to 2003, South Australian cyclists paid AUD500,000 in fines for not wearing helmets. The Australian police have no problem with catching helmetless cyclists.

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m0rjc replied to paulfrank | 11 years ago
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I know my helmet saved my skull so I'm going to carry on wearing one.

I've been in an accident where I was able to roll so taking the damage on my clothing and the skin of my back rather than my head and neck. If I'd have been wearing a helmet I may have suffered more head or neck injury, and may even have come away saying I was "saved" by my shattered helmet. Interestingly the small scratch to my head would have counted as a "head injury" in some of the statistics bandied around in helmet debates. (I did regularly practice Judo at the time, so was used to rolling safely if unexpectedly catapulted towards the ground. This may have helped in my case.)

Helmets are not rated to protect against the kind of collisions you'll get in a road traffic accident, or a fall at speed.

That said, I do wear a helmet. It's especially useful in this weather to keep my head warm and dry. It has a reflective "Night Vision" shower cap on it. I just don't worry if I'm not wearing it for some reason. I'd rather they not become law. Culture is having the desired effect anyway. Some people don't like them and it's better to have people cycling.

I think my biggest reason to avoid collision, as well as the inconvenience, would be damage to my limbs.

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Ush replied to Stumps | 11 years ago
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stumps wrote:

I wear one, i look like a numpty, it does not make me feel any safer nor will it stop a runaway car if i try to stop it with my head nor does it make me think i can go even faster now i'm wearing me lid. What it does do though is IF i come off and bang my noggin on the road, street furniture etc it MIGHT stop me getting a concussion or a split head and thats enough for me to wear one.

That's exactly what I say about the bag of crisps sellotaped to my head! Some people think it makes me look silly, but I don't care.

And, exactly like a helmet it's not designed to stop me getting a concussion, and the manufacturers are clear to point this out. But it MIGHT stop me getting a concussion.

So I wear it. And I can't understand why other people do not. Fools.

And I get to have a snack at the end of the journey.

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Ush replied to 700c | 11 years ago
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@700C

Helmet manufacturers have never claimed that their helmets reduce serious head injuries. Never. In fact, if you read the label inside your new Snell-B90 tested helmet you'll probably see a statement to the contrary.

Good luck sueing anyone when there's basically no evidence that helmets do anything besides take money out of the pocket of the gullible. Has anyone been sued for selling homeopathic medicine in the UK?

Helmets: homeopathy for the head

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gareth2510 replied to msfergus | 11 years ago
0 likes
msfergus wrote:

I'm happy to offer you a simple lesson in GCSE physics and then an even shorter lesson in probability. Whether you decide to wear a helmet or not will then up to you. Legislation will have no effect on these lessons at all - decide for yourself.

It's all about the chances of a helmet saving you from damage, which may be temporary, permanent or fatal compared to the identical scenario you encounter without a helmet.

If we removed the seatbelt legislation tomorrow, would you drive without wearing your seat belt?

My thoughts exactly regards the seatbelt ruling.
Back to the topic at hand though...
I find it curious at the amount of negativity towards helmets in the posts above...When out riding I very rarely see a cyclist NOT wearing a helmet these days, so clearly if it were to become law to wear a helmet we are already conforming. Well apart from the cyclists who are too cool for school

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