They say you work hard, but the PR industry works harder — and now in Uber’s latest PR move, you are invited to be a part of a carbon-negative pop-up cycling pub, where you can pedal while sipping on overpriced pints to generate electricity.
The pop-up called 55k Tonnes is set to open in Westminster for two days between October 7-9, claims to be the first-of-its-kind that is capable of generating more electricity than it uses. And it’s aiming to do so by inviting the drinkers to sit on a power bike and pedal — besides being equipped with Pavegen floor, which apparently transforms footsteps into electricity. Oh, and also, there’s “carbon neutral” beers.
The company said that the name 55k Tonnes is to celebrate the 55,000 tonnes of air pollution reduced in London due to Uber's electrification efforts since 2021, with almost 30 per cent of its journey taking place through electric cars in London.
But let’s get to the point, what’s on the tap, you ask? Well, it’s Swell, brewed by South London’s Gipsy Hill Brewing, on draft, a lager made from regeneratively grown, bio-diverse barley from Wildfarmed. The beer app Untappd tells me, Swell is “light and crisp, with refreshing florals and a lick of melon. Everything you want from a lager… just a little bit better for the planet.”
And if you make your way after 5:50pm, you can get yourself a cheeky discount and grab a pint for… £5.50. Yep, that’s London beer prices for you!
So tell me if I’m getting this wrong, it’s basically the infamous beer bikes which appeared in Belfast and Bristol (and Edinburgh too, before it ended up being seized by the police), but you just… sit in one place while reminding yourself to pedal — otherwise you’re not doing your bit to be a good citizen of planet earth and generate some electricity?
> “A bitter end to their day?”: Beer bike seized by Police Scotland citing “safety concerns” and “road traffic offences”
For context, in 2023, each mile that a passenger travelled on Uber resulted in an average generation of 191 grams of CO₂ in Europe (or 119 grams of CO₂ per kilometre), while a 2020 study also found that ride-hailing trips resulted in an estimated 69% more climate pollution, on average, than the trips they displace.
But I’ll give it to them, they tried and it’s an interesting concept… maybe not just for everyone — although, every cyclist who’s dreamed of downing a drink while on your Zwift or Peloton (I say dreamed because if you’ve already done it, why? And yes, we’d definitely like to speak to you), you can now do it with your mates too.
But either way, let us know what do you make of it? If you're in London, are you planning to go down (on a bike, I imagine) and have a pint? Or are you going to give it a skip and stick to the good ol', same ol' ale at your local pub?
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It was a quip from twitter - the headline is about a cyclist and underneath is a photo of dangerous driving - so the cyclist must have been on the A38(M) !
Ah thank you - got confused by the dashcam footahe from the van!
Christmas Day 2020, being unable to see the family due to the pandemic Mrs H and I did a 200 mile ride on Zwift for charity (100 miles each, alternating 20 mile segments) to which many road.cc readers generously subscribed, helping raise over £1450 for the charity Toilet Twinning which builds sanitary facilities in some of the poorest areas on earth. Anyway, the last five miles of my final stint were definitely accompanied by a Christmas pint of real ale and indeed a festive cigar!
Chapeau. Did my first Festive 500 (indoors only; does it even count) last year. Not a big drinker anymore, but did enjoy eating yule log on the trainer.
I say it definitely counts, I've done three indoor centuries (miles) and each one I found much harder than any of the centuries I've done outdoors, no so much in physical terms but in terms of not quitting mentally.
I'm not an indoor cyclist but I agree - there is more stimulation outside and also motivation e.g. "if I don't do the next 30 miles I'm going to have a really expensive cab ride home - if I can get one..."
Indoors - you can always just get off and stretch your legs / have a cup of tea ...
Yes indeed, and I used to set up my trainer in the kitchen so I could look out at the garden as I was riding, knowing there's a fridge six feet behind you with beers in it is a sore temptation! The one benefit apart from fitness is that it makes you appreciate riding outside so much more. The great skijumper Jens Weissflog used to do his practice jumps wearing a suit with lead weights sewn in so that when he jumped in competition it felt as though he was flying - going from indoors to outdoors is a bit like that. Plus of course living in central London there's not much in the way of sustained hills to train on so it's good to do the occasional Alpe or Ventoux to keep one's hand in...
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