British premium cycling kit and accessories manufacturer Rapha has posted a pre-tax loss of £12 million for the year up to 29 January 2023, citing a downward trend in customer interest due to the cost of living crisis as well as overhead costs due to commitments made during the pandemic.
Documents filed at Companies House this week reveal that Carpegna Limited, the holding company of the north London-based business, suffered an annual comprehensive loss of £10.6 million after taxes, making it the sixth straight year that the brand was in the red.
However, an independent auditor said that they have not identified "material concerns" that could cast any "significant doubt" over Rapha's future, at least for the next twelve months from when the financial documents were issued.
In comparison, Rapha's pre-tax loss for the year 2022 was £10.5 million, and £7 million the year before that. Its turnover also dipped in 2023, going down from £131 million to £118 million.
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In a statement shared with road.cc, Rapha’s CEO Francois Concervey said: "Our financial results highlight the impact of a turbulent few years and the ongoing challenges faced by the business, and the cycling industry as a whole. Despite a negative profit year, through strategic decision making around reducing overhead costs, leadership changes and doubling down on our mission to 'inspire the world to live life by bike’, I’m confident in our ability to navigate the current economic climate and make the right decisions to see improved performance.
"During the recent period, Rapha witnessed a return of customer demand levels closer to the long-term average growth trend. This followed two exceptional periods driven by the COVID-19 pandemic and subsequent lockdowns, which significantly boosted the demand for sporting goods, including cycling apparel.
"However, concerns over the cost of living have started to impact consumer confidence in certain markets. Additionally, the market has become more competitive as competitors, both direct and indirect, strive to normalise their supply chains after the disruptions caused by the pandemic.
"Despite the challenges faced, Rapha has undoubtedly emerged stronger, retaining many customers who initially joined during the pandemic while also acquiring new ones. The company's revenue growth and customer base have remained resilient, holding up well against the record levels achieved during the height of the pandemic."
> Rapha undergoes refinancing operation to write off debt but says it “far outperformed” rivals in 2022
After the Covid-19 pandemic and then the cost of living crisis, Rapha's director Sean Clarke said that "revenue levels and customer acquisition have held up well". However, its earning were adversely affected due to commitments to overheads costs made during the pandemic.
Earlier this year, we reported that Rapha underwent a refinancing through a debt-for-equity, aimed at reducing its cost of borrowing. CEO Convercey, previously Rapha’s chief brand and marketing office, however had told road.cc that despite the total revenue being marginally down versus the previous year, it had "far outperformed" the industry trends in the past year.
Following the cycling boom experienced by the cycling industry during lockdown, the post-pandemic period has been marked by tough times all across the board, with even cycling giants like Shimano and Halfords struggling.
Most recently, it was Wiggle Chain Reaction, the online retailer which has been a staple for many British cyclists' shopping bug became the latest company to bite the bullet as it entered adminstration.
It was soon announced that its parent company Signa Sports United had filed for insolvency at all courts in germany, and now Wiggle has been put up for sale by the administrators. Just this week, 105 members of its staff were laid off, with rumours of interest from several parties, including Mike Ashley's Fraser Group.
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This. ^^ They need to start focusing on making clothes that fit people and then they might have half a chance! Have given up on them myself having had to return 95% of the items I've ordered over the last few years. They don't even seem able to maintain sizing in supposedly identical garments, let alone between different products. Have had an XL t-shirt that was wider but the exact same length as a large, and a different colour of the same t-shirt on the same size where the neck was several inches wider.... This should be basic stuff to get right, but the fact that they can't makes a £450k a year salary seem beyond absurd!
Lovely packaging though. 👍🏼
Packaging - there, you've got to the heart of their problem in one word. It's style over substance married to an unsustainable business model, although I'm not sure the word business should be used in this context. Businesses exist to make a proft. It doesn't look like Rapha ever has (unless you count "negative profit" of course).
There's danger of a false narrative developing that all these cycle clothing firms losing money now were doing great pre covid, and they just got caught out by oversupply and lower demand post covid with rising costs.
Whereas most of them were already in trouble through lack of investment or innovation in what they were designing to sell, Covid simply hid those flaws for a bit longer.
Rapha were losing money pre-covid, largely for the same reasons they do now, they aren't producing kit people want to buy anymore, certainly not at the price point they charge or with the lack of quality feel in the materials the brand seems to use thesedays.
It's doubtless a naive question, but how the devil do you manage to run up such losses when flogging jumpers for £250 a go? Still see masses of their gear out and about, is everybody wearing fakes?
Let's look at Melbourne.
32 Guildford Lane is 400m2. In Melbourne that's $210000 P.A. in rent.
Maybe 5 full time staff?
One Manager @ $80000
Four Staff @ $60000 (both pretty lowball for Melbourne)
=$600800 P.A for Rent and Staff.
That's 2503 $240 Jerseys per year, or 6 jersey's per day. Just for costs.
So where the fudge are they getting their money from?
How many years worth of reserves do they have at the current burn rate?
Its at times like this I wish I had more skills at reading financial statements. It *looks* like they have plenty of assets plus £16m in cash.
They also did a debt for equity swap - writing off some long term debt.
Their highest paid director is taking home almost £450k (up 70 or 80k on the previous year!). Not sure they are delivering for that whopping pay packet.
One worry - their sales forecasts are based on 2021 numbers. If I were a shareholder I'd be pressing for a re-forecast on what they know now....
In comparison, Rapha's pre-tax loss for the year 2022 was £10.5 million, and £7 million the year before that. Its turnover also dipped in 2023, going down from £131 million to £118 million.
How can a company survive with a director being paid 3-4x their turnover?!
Looking at the report, their total employee pay including directors was a little over £18 million, and the highest paid director took home £438k.
Yup m slipped in for k. Whoops!
They're owned by an investment fund that is a vehicle for some of the Walton (Walmart) family member's fortunes - who appeared to pay waaaaaaay over the odds in the first place. So theoretically the amount of money that can continue to be put into turning things around is unlimited.
So it's more a question of how much patience do they have than how much reserves do they have.
Making a loss in one area of your business portfolio is often an excellent way of avoiding tax in another. This may explain why haemorgaging losses of this nature continue to be an acceptable corporate strategy.
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