Just in: Vredestein Fortezza Flower Power tyres

Well, yes and no. There's enough concern about tropical forest clearance for WWF to be campaigning for a more sustainable rubber industry. To an extent rubber has the same problem as palm oil.

When you add in the long-distance transport cost, creating a material nearer to the huge markets in the developed world might make a lot of sense. As ever with environmental issues though, there's a lot of devil in the detail - eg what would this mean for the economies of current rubber producing nations?

So although emotionally-driven marketing victims might be the initial customers, this is well worth a try. It may never get to the point where it can compete with standard rubber, but we won't know without trying. So from me, kudos to Vredestein.

Lots of different plants have been used as a source of latex.  Parthenium argentatum, commonly known as the guayule, which grows wild in northern Mexico and the Big Bend region of Texas.  It was actually used as a source during WW II when southeast Asia was cut off from Britain and the USA.

But once latex from the plantations of southeast Asia was available, people switched back.  I have no problem with people trying alternative sources of raw materials.  I just don't like the green wash crap.

I had some friends who were of Die Grünen persuasion.  They ran "bio diesel" in a pre-DPF/DEF pickup.  I warned them that they needed to change the oil much more frequently based on oil analysis.

Advice ignored.  Engine ruined due to lubrication failure due to dilution lubricant from fuel blow by.  Total cost and environmental damage exceeded use of mineral diesel fuel. Friends did not like the crow pie they had made for themselves.

Vredestein is a division of Apollo Tyres Ltd. which is an Indian company.  They manufacture products in India and Europe. Not sure where these tyres were made.

But let us look at this rationally.  The greatest environmental cost of tyres is not the production and shipping of rubber.

I have a favorite road tyre.  I like them because they seem to be resistant to road hazzards which destroy a lot of tyres from the other brand I have been riding.  A tyre that lasts a full year has a lower environmental impact than one made from organic cotton, Guayule rubber, and processed with solar energy which needs to be replaced several times a year.

Not to mention the very high cost of injury caused by tyre failure or poor tyre performance.  The winter tyres on my car are the tyres which scored the highest in performance tests the year I bought them.

 The manufacturer likes to tout their environmentally friendly practices.  I buy them because they grip on ice. Wrecking my car will have a very high environmental cost,

You expect several times less durability? Go on. You expect us to wreck our bikes, or in some other way make the remainder of this prattle relevant? Go on.

Perhaps I wasn't clear enough.  My point is that there is a lot of "Green Wash" or "Green Marketing" to try and convince consumers that they should pay a premium for a product because it is "Green". Most of it is pure bilge water.

The truth is that the overall environmental impact is much more complex than a marketing slogan, or which plant you use as a source for latex, or whether  you ship completed tyres from Asia to Europe or North America, or if you used 100% European grown latex which you ship to India to build your tyres or Indian grown latex which you ship to Europe to build your tyres.

However your point seems to be based on your supposition about durability - is there some data we should be looking at ?

I am not questioning the durability of any tyre made from any source of latex.  What I am pointing out is that the source of the latex is only one of the items which determines the environmental impact of a tyre.

Oh indeed, agree with you on that - I was thinking about when you said

Quote:

But let us look at this rationally.  The greatest environmental cost of tyres is not the production and shipping of rubber.

I have a favorite road tyre.  I like them because they seem to be resistant to road hazzards which destroy a lot of tyres from the other brand I have been riding.  A tyre that lasts a full year has a lower environmental impact than one made from organic cotton, Guayule rubber, and processed with solar energy which needs to be replaced several times a year.

Not to mention the very high cost of injury caused by tyre failure or poor tyre performance. 

..so given those points effecting the environmental impact then a product with equivalent durability, performance and MTBF, having locally produced source materials (local to production and distribution - get your next point about the mix of those - which would presumably be one of the main the incentives here) which are less resource intensive to cultivate would be preferable and - loath to say it - more 'green'. They also claim improved, not just equivalent, performance. I don't like the general green washing of all and sundry either, but this does at least have the potential to have less impact and provide a better product... but, yeah, also advertising, true dat.