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OPINION

Anatomy of a lie: How Guide Dogs London fabricated an attack on cyclists

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Dodgy stats lead to usual mass-media nonsense

Yesterday road.cc, and just about every other media outlet you can think of, ran a story about how one in four London guide dog owners said their dogs had been hit by cyclists.

The Evening Standard reported the story with this opening paragraph:

"Cyclists are increasingly smashing into blind Londoners and their guide dogs after mounting the pavement and jumping red lights, a charity warned today."

And many outlets used a comment by Robert Harris, London engagement manager for Guide Dogs. Harris said: “We work incredibly hard to get blind or partially sighted people out of their homes and mobile, so to hear that vision impaired people are anxious and in some cases fearful about going out in London because of irresponsible cyclists is very worrying."

On the face of it, this is terrible stuff. The blind are, rightly, a group for whom everyone has sympathy. Making your way in a world full of text and fast-moving objects when you have little or no sight is extremely hard.

Action for Blind People says two-thirds of registered blind and partially sighted people of working age are not in paid employment, and nearly half of blind and partially sighted people feel ‘moderately’ or ‘completely’ cut off from people and things around them.

So, pressed for time as journalists always are, the bald assertions made by Guide Dogs were reported verbatim. Talk of "irresponsible cyclists" "smashing into" people after "mounting the pavement and jumping red lights" is standard anti-cycling media fare. Easy to bang it out and not question it.

Dodgy survey, dodgy numbers

Over the course of the day, more of the background started to emerge. You might think that Guide Dogs London was acting on a vast number of reports of issues with cyclists. Perhaps they'd polled a significant sample of London's 41,000 blind and partially sighted people to find out what problems they had getting around, and been told by a large number that cyclists were an issue.

Not so. The one in four figure comes from a self-selected online survey and represents just 14 people claiming they or their dogs had been hit by cyclists.

You read that right: 14.

Guide Dogs clearly went looking for ammunition, having already decided to target cyclists.

Here, for example, are a couple of tweets from London Guide Dogs:


Thanks to David Robjant ‏(@bike3isavolvo) for spotting those

That survey has since been taken down, so there's no way of knowing to what extent it used leading questions to get the responses London Guide Dogs were looking for, but those tweets are not the words of impartial researchers.

Expectation bias

The signs of dodgy research were there in Guide Dogs' original announcement of the 'CycleEyes' campaign.

It speaks of a "a noted increase in guide dogs and their owners being hit by a bike or having a near miss."

"Most of these reports," the organisation said, "come directly to Guide Dogs verbally."

In other words, Guide Dogs had nothing but the impressions of its staff that blind people were having more problems with cyclists. It's perfectly feasible that this is something researchers call 'expectation bias'. You become aware of something, and suddenly you start seeing it everywhere.

So, Guide Dogs London set up a survey on Survey Monkey and got results that it presented thus:

"Of the guide dog owners who responded, 42% had been involved in a collision with a cyclist and 76% have had a near miss when cyclists either ride on pavements or skip red lights at pedestrian crossings."

The reaction of one guide dog user I mentioned this to was: "How did they know, they're blind?" Well, quite.

Guide Dogs initially claimed one in four of London's 320 guide dog users had been involved in an incident in which a cyclist hit their dog.

A footnote to the release about Guide Dogs' campaign vilifying cyclists, however, admits:

"Through social media we invited blind and partially sighted to fill in a Survey Monkey. 33 of those who responded were guide dog owners from London, 42% of those have been involved in a collision with a cyclist 76% have had a near miss (defined as where they have narrowly avoided a collision)."

42 percent of 33 is 13.86, which indicates a) it's really stupid to turn such small numbers into percentages even if it does make your wholly useless survey look all sciencey and b) as I mentioned above, this whole campaign is based on just 14 people complaining.

Think about that. London is home to between 8 and 15 million people depending on how you count them and how you define 'London'. You could pick any two random groups of people among that vast population, ask one if it had had problems with the other, and get 14 complaints. Ask Lithuanian redheads if they'd had bad experiences with German shepherd dog owners, and I bet you'd get 14 tales of woe.

Can you imagine the response you'd get if you asked people with "strong views" about, say, immigrants to fill in a survey?

And they're not just complaining about something that happened recently. Guide Dogs does not appear to have set a time scale on its trawl for trouble, so those incidents could have happened any time in the last couple of decades.

By sloshing around its deeply dubious numbers, Guide Dogs was able to get all sorts of people who should know better on board with its anti-cyclist campaign.

Here's Charlie Lloyd from the London Cycling Campaign for example:

 

 

And Lib Dem group leader on the London Assembly - and cyclist - Caroline Pidgeon:

 

Lloyd said: "I don’t know if it was a stitch up or a cock. The absurd casualty stats were quickly withdrawn."

That may be true, but by then it was too late. Stories like the Evening Standard's had been written, and what corrections were made were minimal, and usually at the end of stories.

As for London Cycling Campaign supporting a the campaign, it's hard to say they weren't very naive in failing to see how the story would be told in the mass media.

"Our involvement was based on the fact that there is a real issue with the way some cyclists intimidate pedestrians," Lloyd told me in an email. 

"The other consideration is that many in the Guide Dogs movement wish to block some of the infrastructure that will help make London safer for cycling.

"They have strong opposition to floating bus stops, even though there are thousands of them across the UK where old style footway based cycle routes pass bus stops. We think it is worth while working with blind people to discover the best design for floating bus stops in London."

A common threat

What's deeply troubling about this sorry tale is that Guide Dogs chose to target another group of vulnerable road users instead of taking on the source of risk to all: bad drivers and London's abysmal road system.

Road traffic danger limits everyone's mobility, and its main source is motor vehicles. But Guide Dogs doesn't have the gonads to say that London's awful roads keep partially sighted people from getting out and about, because like everyone in their position they think of traffic as being like weather: it just happens and nothing can be done about it.

Far easier then, to go after cyclists, knowing that the mass media won't question that "irresponsible cyclists" are "smashing into blind Londoners" than to demand London's roads be organised for the convenience of people rather than motor vehicles.

Lazy, lazy campaigning, with the wrong target.

John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.

He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.

Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc founder Tony Farrelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.

John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.

He joined road.cc in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.

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82 comments

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AndrewRH | 10 years ago
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Their campaign is actually called Cycleyes as in 'Cycle? Yes!'  41

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sooper6 | 10 years ago
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It is not the first time GDB has produced dubious surveys to make a political point. They lobby on a regular basis against pedestrian schemes up and down the country that allow cycling and have trotted out equally dodgy stats before. Sadly they have been successful in many areas in banning cycling from pedestrianized areas, even though their dodgy statistics have been exposed.
http://www.theguardian.com/environment/bike-blog/2011/apr/05/cyclists-sh...

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Scoob_84 | 10 years ago
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Excellent work debunking the stats - however, I still think there are far too many impatient, selfish and careless cyclists who jump red lights and ride on pavements. This may be the reason why so many unquestionably bought into this guide dog story as there are still too many menacing cyclists about.

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wheelsucker | 10 years ago
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'expectation bias'. You become aware of something, and suddenly you start seeing it everywhere.
They should be thrilled...if they were blind to start with..
In hindsight this whole campaign is obviously very shortsighted

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andybwhite | 10 years ago
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I, for one, shalln't be giving any more money to Guide Dogs for the Blind. It won't make a difference but that money will go somewhere where it won't be spent bashing me and my like  14

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leodhasach replied to andybwhite | 10 years ago
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The only people you'd be hurting would be the Guide Dog Owners, please don't withdraw your support based on the actions of some idiots based in their London office.

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a.jumper replied to leodhasach | 10 years ago
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leodhasach wrote:

The only people you'd be hurting would be the Guide Dog Owners, please don't withdraw your support based on the actions of some idiots based in their London office.

So what are Guide Dog Owners doing to bring "their London office" to heel, please?

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crazy-legs replied to leodhasach | 10 years ago
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leodhasach wrote:

The only people you'd be hurting would be the Guide Dog Owners, please don't withdraw your support based on the actions of some idiots based in their London office.

Problem is, when you donate to charity, you don't get to say that you want that money spent on "a guide dog". It goes into charity coffers and some of it will be spent paying the wages of their PR morons who think that this type of thing is acceptable behaviour.

It isn't and they need to know that they've lost support and donations because of their ill-thought-out campaign.

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oozaveared replied to leodhasach | 10 years ago
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leodhasach wrote:

The only people you'd be hurting would be the Guide Dog Owners, please don't withdraw your support based on the actions of some idiots based in their London office.

Well not really. Guide Dogs for the Blind Association COMPANY NO
NF003594 have huge assets. (my sister is blind by the way) TOTAL ASSETS LESS CURRENT LIABILITIES £132,106,000

They have plenty of money but they are still shutting training centres. Collecting money for a combo of blind people and cute dogs is pretty easy. Delivering trained guide dogs is difficult. So they do more of the easy stuff and less of the difficult.

If you have money that you allocate to charity please take a little time to look at that charity. A lot of the big ones make decisions that keep Head Office Staff and accountants and fund mangers in jobs (nothing wrong with that btw) but don't necessarily deliver that much per £1 of donation.

I would imagine that the cooking up of the cycling story was cheap and easy publicity designed to work in what the Journalists call the "silly season" when stories are scarce.

So no don't give them any more money. Give it to a local hospice that spends the probably most of the donations straight away and doesn't have £132m in assets.

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harrybav | 10 years ago
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Casualty stats withdrawn? I think not - third from top tweet on their twitter thingy right now is a retweet of the 1-in 4 thing (see below). No, I think they're very pleased with it all, and really don't give a hoot if they're demonising cyclists.

.............................................................................

Retweeted by LondonGuidedogs
J. L. Jiménez @jljimenez · Aug 27

RT"@blackcab: 1 in 4 London guide dogs have been hit by a cyclist. @GuidedogsLondon R raising awareness in Lambeth. pic.twitter.com/bzHXXXjJ81"

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Shades | 10 years ago
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People raise money for guide dogs and the GDBA use it to churn out this garbage  39

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jollygoodvelo | 10 years ago
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Pretty shameful work by GDBA's press office.

I used to have links to them - we 'puppy walked' a couple of dogs when I was younger. I'd go so far as to say they were my favourite charity, as they deal in quality of life. Well, consider that goodwill "smashed into".

Wouldn't it be ironic if they were fundraising money from cyclists? Oh. http://www.guidedogs.org.uk/microsites/events/find-an-event/cycling/prud...

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dafydd_llywelyn replied to jollygoodvelo | 10 years ago
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Publicly attack cyclists based on flimsy evidence... then ask for people to help them on bikes.

https://twitter.com/guidedogs/status/504613602733871104

Awful P.R. on their behalf, and a pity as their a charity that deserve support, I know I'll find it hard to give a damn about them in the future now.

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rggfddne | 10 years ago
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Hmmmm. The stats are certainly dodgy, to say the least. This is a reasonably good entry for anyone interested in telling good from bad stats.

But I'm more interested in what the guide dog campaign group's agenda is - unlike, say, the Daily Fail's, I'm not predisposed to seeing evil here.

Perhaps consider holding the cannons? The blind are not our natural enemies, if we can avoid a fight it might be best to do so.

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jacknorell replied to rggfddne | 10 years ago
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nuclear coffee wrote:

Hmmmm. The stats are certainly dodgy, to say the least. This is a reasonably good entry for anyone interested in telling good from bad stats.

But I'm more interested in what the guide dog campaign group's agenda is - unlike, say, the Daily Fail's, I'm not predisposed to seeing evil here.

Perhaps consider holding the cannons? The blind are not our natural enemies, if we can avoid a fight it might be best to do so.

Seems like their PR team started with a full frontal assault, not exactly friendly, is it?

They should be allies, but quite clearly they did not think having us on their side would help the cause.

Basically, cynical b*llsh*t that very rightly needs to be called out and their agenda very publicly questioned.

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Mr Agreeable | 10 years ago
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Good work John. From the way you were going on Twitter I was expecting this article to be a stream of profanities (well, "gonads" aside).

I recently had the chance to do some visual impairment awareness training and I'd recommend it to anyone. I now know there are 7.5 million people in the UK who are blind or have some form of uncorrectable visual impairment. That's a MASSIVE chunk of the population who have to face hostile street conditions every time they venture out of the door.

Blind people are concerned about a lot of the same things as cyclists, such as "traffic flow smoothing" measures aimed at forcing through yet more traffic, or fashionable "shared space" schemes which advocate switching off traffic lights and ripping out kerbs. When they try and get something done about these, they get the same response cyclists get, or parents who want their kids to be able to play in the street - Eric Pickles and his ilk telling them that cars drive the UK's economy, and constraining them to improve everyone's quality of life would be economic suicide.

I fully expect whatever spotty whizzkid thought up this survey to go on to a successful career in the charity sector, and probably end up as an advisor to a mainstream political party.

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armb | 10 years ago
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> " ... skip red lights at pedestrian crossings."
> The reaction of one guide dog user I mentioned this to was: "How did they know, they're blind?" Well, quite.

Pedestrians crossings (at least some of them) make a noise precisely so blind users know when the lights are green for pedestrians.
If you're narrowly missed by a cyclist, especially a yelling one, it's not that hard to work out what they are just by sound, or with the sort of minimal vision that still counts as legally blind.
Or there could simply have been sighted pedestrians on the same crossings at the same time who reported what they saw to the blind user.

The story massively and unfairly exaggerated a handful of reports of cyclists behaving badly; that doesn't mean no cyclists at all ever behaved badly.
Plenty of cyclists do sometimes go through red lights at crossings; a smaller number of them sometimes do so uncomfortably close to pedestrians, and without considering that a pedestrian might not be able to see them coming.

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mrmo replied to armb | 10 years ago
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armb wrote:

Pedestrians crossings (at least some of them) make a noise precisely so blind users know when the lights are green for pedestrians.

Going OT, a lot of lights no longer make any noise, the ones near me rely on a small cone under the box, if you feel it, it rotates when the lights change to alert that it is now safe to cross, i guess it helps deaf and blind in one step?????

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bikewithnoname replied to armb | 10 years ago
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" ... skip red lights at pedestrian crossings."
> The reaction of one guide dog user I mentioned this to was: "How did they know, they're blind?" Well, quite.

Well they do have a GUIDE dog with them, the dog would know if the light is red or green and either be guiding them accross the road if safe or sat still if not, that's one of the neat tricks they learn...

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downfader replied to bikewithnoname | 10 years ago
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bikewithnoname wrote:

" ... skip red lights at pedestrian crossings."
> The reaction of one guide dog user I mentioned this to was: "How did they know, they're blind?" Well, quite.

Well they do have a GUIDE dog with them, the dog would know if the light is red or green and either be guiding them accross the road if safe or sat still if not, that's one of the neat tricks they learn...

If the person is walking with a stick then some crossing points obviously beep. Others have little motorised rollers that they can hold - when the green man activates the roller spins in their hand.

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pauldmorgan replied to bikewithnoname | 10 years ago
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bikewithnoname wrote:

" ... skip red lights at pedestrian crossings."
> The reaction of one guide dog user I mentioned this to was: "How did they know, they're blind?" Well, quite.

Well they do have a GUIDE dog with them, the dog would know if the light is red or green and either be guiding them accross the road if safe or sat still if not, that's one of the neat tricks they learn...

Is one of the other neat tricks they learn the ability to say "that bike nearly hit you there mate"?

The point is not whether they knew that the light was red or green but how they knew that there was a near miss.

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ydrol replied to pauldmorgan | 10 years ago
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Quote:

but how they knew that there was a near miss.

Granted the 'survey' was flawed in the first place, but as I understand it, most people registered blind are partially sighted, and can discern large objects in their field of view though their might not be much detail. They may also have severe tunnel vision etc. But lets keep focussed on the charity's anti-cycling campaign.

If they want our support (as in cycleyes) they need to stop this rhetoric ?

E.g. http://www.wokingcycle.org.uk/shared-space-faq/

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babybat | 10 years ago
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I think we can all agree that riding on pavements, through red lights, and into blind people is bad, and should not be accepted. However, it seems like Guide Dogs have set out to set one group of vulnerable road users against another, and make out that all cyclists are guilty of this kind of behaviour.

I really don't understand why LCC didn't think more carefully before getting involved - if they wanted an opportunity to work with Guide Dogs on a cooperative campaign and overcome some of the opposition within the organisation to good cycling infrastructure, why not try and show how really effective protected bike lanes reduce the risk to blind and partially sighted people? Why not campaign against rubbish shared pavements and road design that puts us in conflict?

As you say, the elephant in the room is traffic - it's time to stop accepting it as an inevitability, and start seriously pushing for changes in the way our roads are designed, to make them safer and more welcoming for everyone, even if they're not on a bike.

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truffy replied to babybat | 10 years ago
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babybat wrote:

it seems like Guide Dogs have set out to set one group of vulnerable road users against another, and make out that all cyclists are guilty of this kind of behaviour.

Yet there are some tossers on road.cc who seem to think that all motorists are as guilty as each other.

Funny ol' world, innit?

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Paul_C replied to truffy | 10 years ago
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truffy wrote:
babybat wrote:

it seems like Guide Dogs have set out to set one group of vulnerable road users against another, and make out that all cyclists are guilty of this kind of behaviour.

Yet there are some tossers on road.cc who seem to think that all motorists are as guilty as each other.

Funny ol' world, innit?

well actually they are... I've never met anyone who can truly claim to have obeyed every single instruction and sign in the highway code to the letter or not to have sped over the limit or not to have pushed on through an amber as it turns red...

it would horrify you the frequency of which I've had to drive my car through a late amber to avoid being rammed up the rear by someone who wasn't going to stop...

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Tintow replied to Paul_C | 10 years ago
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Paul_C wrote:

it would horrify you the frequency of which I've had to drive my car through a late amber to avoid being rammed up the rear by someone who wasn't going to stop...

...and that's why I'm standing in front of you right now your honour!

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oozaveared replied to Paul_C | 10 years ago
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Paul_C wrote:
truffy wrote:
babybat wrote:

it would horrify you the frequency of which I've had to drive my car through a late amber to avoid being rammed up the rear by someone who wasn't going to stop...

Did I read that right? You are deciding to proceed or not across a junction not dependent on the traffic signal but to accommodate worse drivers behind you? And you did know that, "late amber" or otherwise, driving through an amber light is an offence? Right? The Traffic Signs Regulations and General Directions 2002 36(1) only with a slight caveat about emergency stops.

Well my friend, If that happens regularly and you say it does, then I can easily diagnose the cause. It's because you are driving too fast. I know that because you are having to regularly make last second judgements.

If you are approaching a green light then it doesn't take an Einstein like genius to figure that there's a pretty good chance it might change. So instead of approaching green lights on the basis that you hope it stays green and you want to get through it, approach it on the basis that it might very likely change to red.

And the legal speed limit is not necessarily a safe speed. You slow down for bends and corners I assume? Why not get off the gas pedal so the car is balanced when approaching green lights and is slowing and be prepared to stop. If you want an advanced tip and you have a tailgaiter or someone coming up fast behind then you can control their expectations as well. The tiniest dab on the brakes noce and early as you approach removes their expectation that you have your foot down and are going to shoot the lights.

I've been driving since 1979 some of that professionally and all over the world. I am quite frankly shocked to learn that a fellow cyclist is driving about like this.

I don't care if it's the BSM, RoSPA the IAM or what. Go get some driving lessons and slow the hell down.

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FluffyKittenofT... replied to oozaveared | 10 years ago
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oozaveared wrote:

And you did know that, "late amber" or otherwise, driving through an amber light is an offence? Right? The Traffic Signs Regulations and General Directions 2002 36(1) only with a slight caveat about emergency stops.

This is true, but its also a law that seems to have been totally abandoned, as whizzing through on amber (and just after, on red) is pretty much universal behaviour now.

(Also - was there not a rule about not entering junctions when your exit wasn't clear? These days drivers seem eager to get into the junction come what may, so as a matter of course end up stuck in a traffic jam blocking both the pedestrian crossing and the other axis of motor trafffic)

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drfabulous0 replied to truffy | 10 years ago
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truffy wrote:

Yet there are some tossers on road.cc who seem to think that all motorists are as guilty as each other.

Funny ol' world, innit?

Guess that makes me a tosser then. The way I see it if you're driving a car with no passengers, using a car for a journey under 8 miles, using your phone while driving even with a hands free, travelling at or slightly over the limit, driving any 4wd vehicle on the road, parking in the bike lane or on the footpath or any number of things which are legal and accepted then YOU ARE THE PROBLEM!!

On your bike mate!

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truffy replied to drfabulous0 | 10 years ago
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drfabulous0 wrote:
truffy wrote:

Yet there are some tossers on road.cc who seem to think that all motorists are as guilty as each other.

Funny ol' world, innit?

Guess that makes me a tosser then. The way I see it if you're driving a car with no passengers, using a car for a journey under 8 miles, using your phone while driving even with a hands free, travelling at or slightly over the limit, driving any 4wd vehicle on the road, parking in the bike lane or on the footpath or any number of things which are legal and accepted then YOU ARE THE PROBLEM!!

Are you saying, then that ALL motorists fulfil all of these criteria? I think you may be deluded. In fact, I KNOW you are.

But I do accept your assertion that you're a tosser.

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