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Peter Sagan Telekom Slovakia video still via Facebook.PNGVideo: Peter Sagan inspires young rider in Telekom Slovakia spot
World champion Peter Sagan is featured in a new spot for one of his personal sponsors, Telekom Slovakia, coming to the help of a young woman who is struggling to get up a hill on her bike.
If the plot of a champion cyclist helping inspire a young woman to ride up an ascent is a familiar one, that's because it's been used before; the 2014 Japanese anime short Hill Climb Girl saw Sir Bradley Wiggins - well, an animated version of him - come to the help of the title character as she tried to beat fellow students racing their bikes to school.
> Hill Climb Girl: Bradley Wiggins stars in - and inspires - cool Japanese animation
Back in the real world, we reported earlier this year how Sagan had inspired a young female cyclist from the UK, eight-year-old Ruby Isaac from Northamptonshire.
After she posted a video herself scoffing Haribo after a bike ride in homage to similar footage of Sagan hoovering up the gummy sweets following his victory at Kuurne-Brussels-Kuurne in February, he tweeted her to say: "One day you could even become world champion in a few years."
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Did house prices not rise as quicky?...
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I watched that video too, not as intriguing as the lever.
I have to assume that the cyclist wasn't thick enough to just change lanes without looking. Not a small puddle so I guess that they saw it and...
Being a titchy lightweight I find the minimum pressures shown on bike tyres are considerably higher than I would use....
Bruyneel saying publicly that Boonen "should shut up" is all you need to know about both Bruyneel and the doping regime at his team. Dirty in both...
I like it because it's a bit different, but it's way out of my price range. Wonder if it will take off, or will we be talking about in 15 years...
Cyclists used the roads before cars - it was cyclists who petitioned the government to put a hard surface on our roads.
I had a brief moment of déjà vu about established reds...
Who the fuck's that?