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Elite launch limited edition bright pink Drivo trainer

Really want to show off your love for all things Giro? This outlandish pink Elite Drivo trainer could be for you...

Just 100 Rosa edition Elite Drivo turbo trainers will be made, with UK distributor Madison securing a small allocation to be sold in the UK.  

Review: Elite Drivo direct-drive smart trainer

Tom Dumoulin becomes first Dutch winner of Giro d'Italia

With all three riders atop of the podium at the 100th Giro D'Italia being Elite Drivo-supported riders, the brand wanted to celebrate the success of their Italian-made smart trainer by releasing a special Giro-themed version, which of course had to be in the colour of the Maglia Rosa. 

The Drivo is known for being the first direct-drive turbo to offer a built-in power meter, and independent testing has verified that it's accurate within 1%. It's also compatible with all the latest indoor training software, such as Zwift and Trainer Road. 

The Elite Drivo received a glowing review from our tester back in February, and if you want to own this loud and proud version they're due to arrive at the end of June, priced at £1199 which is the same RRP as the standard model. 

 

 

Jack has been writing about cycling and multisport for over a decade, arriving at road.cc via 220 Triathlon Magazine in 2017. He worked across all areas of the website including tech, news and video, and also contributed to eBikeTips before being named Editor of road.cc in 2021 (much to his surprise). Jack has been hooked on cycling since his student days, and currently has a Trek 1.2 for winter riding, a beloved Bickerton folding bike for getting around town and an extra beloved custom Ridley Helium SLX for fantasising about going fast in his stable. Jack has never won a bike race, but does have a master's degree in print journalism and two Guinness World Records for pogo sticking (it's a long story). 

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1 comments

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Jamminatrix | 7 years ago
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The real sales meeting must have went like this...
"We're not selling enough trainers to women."
"I know, we'll make it pink and call it Giro themed! Every woman loves pink!"

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