£4 sunnies? A track pump for six quid? That's what you'll pay if you head on down to Aldi next Thursday, as the discount supermarket chain are set to launch their Pro Cycling range.
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Aldi have stepped up their involvement with sport in the UK recently, partnering with the Team GB olympic team and starting a healthy eating initiative across schools, with triathletes the Brownlee brothers as their most high profile ambassadors.
The Pro Cycling range suggests that Aldi want to be taken seriously as a sporting retailer, and looking at the features of the kit there are all the benefits you'd expect from higher priced gear. The £19.99 jersey has a laser-cut mesh and cuffs, reflective print, YKK zip and a race fit. The bib shorts have an Italian-made gel chamois pad and a laser-cut legs too.
Aldi have men's and women's kit in the Pro range, with the bibs coming in at £24.99 a pair
As well as clothing there's a range of accessories, including a £5.99 track pump, £9.99 set of lights and even electrolyte tabs at £2.99 for 20, cheaper than any we've found online from other brands. It's not the first time shoppers have been able to throw some discounted bike kit in with their fruit and veg at the German-owned supermarket; Aldi's flash sales, such as Garmin GPS computers for as little as £60, have become something of an event when they happen, often selling out of buzz items in hours when the word spreads.
These sunglasses will be just £3.99, coming in a hard case with cleaning cloth
You'll probably have to move fast if you want to grab some bargains when the range hits the shelves on Thursday 6th July. What's more... we're looking to test some of the kit ourselves, so look out for our reviews to see if you really can get style and function at basement prices!
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21 comments
As per my comment above Stom it is likely a demographic thing, who are the readership of the site? If a female or male for that matter wished to comment on the man, so be it.
As I have been happily married for 3 years, married for 15 (I'm here all week), I am now a-sexual. On first glance of each picture I was worried about that seam running right up the spine*
* For clarity, just above that sweet sweet booty
Damn, fail!
"The women I've spoken to about club cycling all find the macho bullshit unwelcoming"
Could you give us a little more background on the sample size and the clubs they have attempted to join? The cycling 'club' I am a part of has generally formed as friends got into cycling, then the odd work colleague has joined in, two chaps with the foulest mouts and least morals invited their daughters and a wife has subsequently joined the fun. The latest lady in question drops the odd f-bomb, was impressed by a topless male cycling the other way recently and enjoyed Sir Hoy's legs on Sunday.
As for the images used, I think Aldi has actually gone a little less sexual than many, the lady and man are certainly above average looking but more in the 'nice family next door' mode, certainly less sexualised than a recent photoshoot between Mr and Mrs Kenny. The males on here that are offended on the behalf of feminists are ridiculous, as is any suggestion of sexism or relations drawn to racism. Commenting on the looks of a a person selected based on a look that matches some strange brand value is not sexist and I'm not sure that if dottigirl (for example) commented on the male in this picture I would be offended, or worry about the plight of native americans 300 years ago... You're also assuming those commenting are heterosexual and thus supposedly sexualising the image - this is extremely narrow minded!
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Anyway, getting away from the schoolboys giggling over the lingerie catalogue...
I always find the Aldi (and Lidl) stuff false economy - I would buy it because it's cheap and reasonable quality, but then always go and buy more higher priced but better looking gear instead, and leaving this stuff hanging in the wardrobe. Plus they have really reduced the mens stuff they do in size small, which narrows it down for (li'l ol') me.
Good heads up about the pad though, just because it's made in Italy doesn't mean it's great. And I am really put off by the track pump given the last I got frm Aldi lasted about three months.
The one great bargain I still use is the Garmin Edge 25 which they were selling for £80, but things like this tend to be few and far between. The go-pro copy I got for £50 has sat around the house for the past six months, just too damned clunky to use.
Might buy the hydration tabs though, surely they can't bugger those up?
The biggest haters of women are other women if my office environment is anything to go by. It's rarely men doing the bullying, then again the employment split is probably 70/30 in favour of women.
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Somehow, I doubt it's because some of the members are openly heterosexual. I know plenty of men who find "male-dominated" cycling clubs intimidating.
How many women do you know (in real life, not on Twitter or C4 news) who take genuine offence at a man commenting that a woman in a photo is attractive? Mrs srchar would not bat an eyelid; in fact she'd probably point her out in the first place.
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Because they take themselves too seriously??
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Interesting- judging by the first few comments on this thread, you can definitely tell it is coming up to school holidays time with all those pre-adolescent teenage boys being allowed unsupervised access to the internet....
Wow, someones going to get laid when they go to college.
I know it's a bit odd these days but some of us are still heterosexuals. I'm married though so I'm probably just hetero these days.
Back to the Aldi stuff, I'm not sure I'd pay £25 for the bib shorts. They're using the pad that they're putting in everything now including the £5 ones and it is NOT comfortable for 4 hours as they claim. Maybe I've got the wrong combination of arse and seat for them but I've had enough after an hour and really wanting to get off after two. My chinese Rock Racing rep stuff with a generic pad is miles comfier.
Yeah. Everyone knows the grown-ups prefer Assos Woman.
Does that mean Epo is about to become bargain discount, for those looking for performance benefits on the cheap
Cycling kit that is made from plastic derivatives and made in China?
No thanks, I prefer to pay 5 times more but at least I will have genuine plastic cycling kit from China.
I think she looks hot too. I will probably have to apologise to the ASO now for that comment but hey ho.
Well you *definitely* shouldn't call her that!!
I was going to say not on that skeletal frame, but for ASO.
By the way, what is ASO?
I think the girl is on fire....
She's smokin'...