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British Cycling and Shell: THAT very controversial deal discussed plus beam etiquette on the road.cc Podcast

We kind of had to go there for episode 36 of the road.cc Podcast... but if this ugly row is not for you, there's always ...

We’re cutting to the chase and delving straight into the controversy surrounding British Cycling’s shiny new eight-year partnership with oil conglomerate Shell in this episode of the road.cc Podcast. It's been an interesting week! 

 

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George is joined by Jack, Dave and environmental campaigner Caspar Hughes to discuss the deal that has led to a fierce backlash in the cycling community, including the cancellations of many memberships and an open letter with thousands of names calling for British Cycling to rethink the partnership.

> Shell logo appears on (most) GB kits

Is it even that surprising? Do British Cycling deserve this barrage of abuse? Did they expect it? What kind of message does the Shell deal send out? There’s only so many ways we can speculate over this, so we’ll let you listen and make up your own minds.

Beam test header

If we didn’t see British Cycling getting pally with Shell coming, you’ll certainly see us coming in part 2 as we discuss the never-ending debate that is bike lights. How bright is too bright? Should your front bike light be a a dipped, German-style beam? How about flashing lights, or is that just plain rude? We can’t really agree, you probably can’t either but it’s a fun discussion all the same… enjoy!

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Jack has been writing about cycling and multisport for over a decade, arriving at road.cc via 220 Triathlon Magazine in 2017. He worked across all areas of the website including tech, news and video, and also contributed to eBikeTips before being named Editor of road.cc in 2021 (much to his surprise). Jack has been hooked on cycling since his student days, and currently has a Trek 1.2 for winter riding, a beloved Bickerton folding bike for getting around town and an extra beloved custom Ridley Helium SLX for fantasising about going fast in his stable. Jack has never won a bike race, but does have a master's degree in print journalism and two Guinness World Records for pogo sticking (it's a long story). 

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2 comments

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Biggie Smells | 2 years ago
1 like

'THAT' 'fury' 'rage' etc - genuine question - did any of you previously work at the Daily Mail, because over the last twelve months or so this website's article headlines have become very similar to the Reich rag's.  

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Rendel Harris replied to Biggie Smells | 2 years ago
0 likes
Glov Zaroff wrote:

'THAT' 'fury' 'rage' etc - genuine question - did any of you previously work at the Daily Mail, because over the last twelve months or so this website's article headlines have become very similar to the Reich rag's.  

I can see the THAT in the headline, justifiable as the headline is all in bold, perhaps in a body text it would've been emphasised by bold, I can't see fury or rage anywhere either in the headline or the body text, what are you looking at?

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