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Cannondale to treble European capacity with new assembly plant in the Netherlands

Bike brand soon to come under Dutch ownership is also bringing facilities back from Asia to US

Cannondale says that its output capacity in Europe will treble in the first quarter of 2022 following the opening of a new assembly plant in the Netherlands.

The new facility in Almelo in the province of Overijssel, around 20km from the German border, opened last month, reports Bike Retailer & Industry News.

Cannondale Almelo facility.PNG

It comes as Cannondale and sister brands within the Dorel Sports Group are being sold into Dutch ownership, with Pon Holdings announcing an agreement to buy the business from Montreal-based Dorel Industries earlier this month.

The deal, which is due to complete in early 2022, will create what Pon claims will be the world’s biggest manufacturer of bicycles and e-bikes, with annual turnover of €2.5 billion.

> Cervélo owner to buy Cannondale parent company Dorel Sports to become world's biggest bike manufacturer

Cannondale has also announced that it has taken a lease on an assembly and distribution site in Rincon, Georgia, near the port of Savannah, to better serve growing demand in the US market, which the brand supplied from a plant in Pennsylvania before relocating that part of the business to Asia in 2010.

With the new locations, Cannondale, which also has a distribution site in California to service the West Coast, aims to double its market presence in the US and EU over the next three years, with the two facilities together having the capacity to produce some 500,000 bikes a year.

Nick Hage, general manager at Dorel Sports, said: “In 2019, we started to pull all the plans together and made a decision that we want to bring assembly back to the US.

“We have experience with assembly in Bedford, Pennsylvania, and understand the benefits of having greater control over our supply chain.

“It lines up perfectly with our current growth strategy, which includes moving away from traditional model year timing and being a better supplier to our retail partners.”

On the issue of whether frame manufacturing may in future be brought back to the US, Hage said: “Everything's on the table, obviously, as we build for the future, but that's not something we're ready to share at this point."

The brand was founded in 1971, and Hage said: “We have big plans for Cannondale, and this is just one of the ways we're preparing for the next 50 years.

“While a lot has changed in the industry since the start of 2020, we have plans to future-proof our business,” he added.

“As an American-born company, we're excited to bring back assembly to the U.S. It means so much for the brand and our retail partners.”

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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9 comments

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sparrowlegs | 3 years ago
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Let's hope the new Cannondale owners take a look at the crappy bottom bracket and head tube/cable management design as well as the apparent total lack of QC at their carbon frame manufacturers.

Could probably do with the same for Cervelo too but I suspect if they solve Cannondales issues they'll be solving Cervelos too. 

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Rich_cb | 3 years ago
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I suspect the recent supply chain shenanigans plus China's sabre rattling over Taiwan will lead to a lot more of this in the coming years.

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Rendel Harris replied to Rich_cb | 3 years ago
3 likes

I agree - what a shame that having chosen to exit the world's largest tarriff-free trading block and give up all the attractions that has for international manufacturers the UK won't be able to benefit from such a global manufacturing shift.

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Rich_cb replied to Rendel Harris | 3 years ago
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Freeports should allow us to do exactly that.

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Rendel Harris replied to Rich_cb | 3 years ago
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They will not in any way - the OBR said just yesterday “We have assumed that the main effect of the freeports will be to alter the location rather than the volume of economic activity.” Freeports will allow goods to be temporarily imported without duty before being reshipped, please do explain why that would mean any manufacturer looking to relocate their manufacturing base from the Far East to Europe would choose the UK raher than a country in mainland Europe where they could ship their goods tarriff-free to any other member of the EU?

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Rich_cb replied to Rendel Harris | 3 years ago
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You've answered your own question Rendel.

Stick a factory in a Freeport area and you can ship your finished goods to the EU *and* the UK whilst only paying import duty once.

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Rendel Harris replied to Rich_cb | 3 years ago
4 likes

And yet for some reason Cannondale have chosen to go to the Netherlands, why do you think that might be? Anyone with a factory in the EU can ship their goods across the EU (population 445 million) without paying tarriffs at all and would only have to pay tarriffs for the UK (population 65 million). Which market do you reckon people will choose? Are Cannondale just stupid, or do you think their decision might indicate that they know which side the economic bread is buttered?

Even without the consideration of having tarriff-free acess to a 1000% larger market, any supposed benefits of freeports assumes that they will not be subject to challenges both under the terms of the Brexit agreement and WHO rules, both of which appear absolutely inevitable.

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Rich_cb replied to Rendel Harris | 3 years ago
2 likes

Are the UK Freeports operating yet Rendel?

The Cannondale factory will have to pay import tariffs on frames/groupsets etc *and* additional import tariff on any completed bikes sent to the UK.

UK GDP is about 18% of EU GDP so it's not an insignificant market by any stretch.

If the factory were in a Freeport then only the completed bike tariffs would be payable allowing a factory to serve both the UK *and* the EU competitively.

I'm not saying that all companies will choose to base themselves in a UK Freeport but it will allow us to take advantage of the expected increase in 'reshoring'.

The only contentious issue will be subsidies offered to companies operating within them, the actual Freeport concept is very well established and should produce no issues at WHO/EU level.

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Surreyrider | 3 years ago
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1. Won't that extra production be constrained by the lack of parts (eg. new Shimano 12-speed groupset)?

2. Do the plans include a new Synapse, given that Cannondale's endurance model is ironically the only road-going one without dropped seat stays for comfort?

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