It's been a tough start to 2025 for cycling fans in the UK and Ireland, the news confirmed that watching the sport we all love is about to get considerably more expensive.
Here are the all-important details about what's happening and when, plus if there are any ways to avoid paying quite so much.
What's happened and why is cycling moving to TNT Sports?
TNT Sports and Eurosport are both run by Warner Bros. Discovery who have made the decision to close Eurosport down in the UK and Ireland, integrating all the channel's content onto its main TNT channels. It means cycling will be broadcast on TNT Sports rather than Eurosport and, as it is already, streamable on discovery+.
TNT Sports says the move is about consolidating all its sports content on one platform, making it simpler for viewers and growing smaller sports by broadcasting them adjacent to larger, more popular sports such as Premier League football fixtures. TNT also believes it will take cycling coverage to the next level.
Scott Young from WBD Sports Europe told us it "will enable us to offer a single, premium viewing experience for sports fans".
But what's it going to cost?
Get your wallet out
Cycling fans will no longer be able to simply purchase a cheaper £6.99 monthly subscription to watch racing and will have to buy a £30.99-a-month premium discovery+ sub.
That £30.99 is a monthly fee and currently there is no annual or six-month savings available either. In short, if you want to watch bike racing in the UK and Ireland it's going to cost £371.88-a-year. That's considerably more (443 per cent more, in fact) than the £83.88-a-year your old £6.99 sub would have cost. Oh, and that's before taking into account you could get it cheaper by buying an annual pass or via various promotions.
Yes, for your £30.99 you'll get a Premier League football match each weekend, Champions League fixtures, rugby, cricket, tennis and the rest of it, but the bottom line for fans who only want to watch cycling is that for the same races (bar the women's Giro d'Italia which has been added to TNT Sports' rights for 2025 and wasn't previously available on Eurosport), you'll be paying a hell of a lot more for them.
When's it all happening?
Eurosport will be integrated to TNT Sports on 28 February, after which point the channel will close in the UK and Ireland, although it will continue elsewhere in Europe.
What about the Tour de France on ITV and any other free-to-air cycling coverage?
In 2025, ITV will still have its free-to-air coverage/highlights of the Tour de France, Paris-Nice and Critérium du Dauphiné. After this year, Warner Bros. Discovery has exclusive rights to those races and they'll be on TNT Sports.
When pushed on if there will still be free-to-air coverage of the Tour de France after 2025, the TNT Sports figures we've spoken to haven't given much cause for optimism, but equally didn't completely rule it out. A free-to-air highlights package seems the most likely option, although TNT Sports says it is too far in the future and production plans haven't been finalised. Given this week's price hike, they'll have to forgive cycling fans for assuming the worst on the free-to-air front.
Warner Bros. Discovery also owns Quest and will be putting some free-to-air content on there, including highlights of the Grand Tours and Paris-Roubaix from this year. There is also to be a new weekly cycling show. 'The Ultimate Cycling Show' will be hosted by Orla Chennaoui and Adam Blythe and launches for 15 weekly episodes on February 27th, promising to cover "key parts of the season" and editorially "designed to cater to the seasoned fan, plus attract and engage new audiences".
Do we have to pay £30.99 a month?
There currently is not an option to pay less per month by taking out an annual subscription and the £30.99 is a flat rate to be paid every month. The 'basic' discovery+ subscription is a tenth of the price, £3.99-a-month, but only includes the entertainment channels. No sport.
There are a few ways you might be able to get a cheaper deal...
Option 1: Attempt to cancel your subscription and hope you're offered a better deal
Loads of our readers have been in touch telling us they've already cancelled their subscriptions and can't justify paying the price hike. A few have also pointed out that, like with many subscription services, if you try to cancel it you might get offered a better deal.
For example, one road.cc reader, PpPete, told us that he'd "bothered to engage with the discovery+ 'Help Centre' chatbot for long enough" to be offered a reduction to £15.99-a-month for the next seven months. "I told them they could put that where the sun don't shine, but it may be of interest to some..." they told us.
Option 2: The broadband/TV add-on
There are plenty of service providers (often TV, mobile phone contracts or broadband) who'll let you add TNT Sports to your package for less than £30.99, although admittedly the monthly sub can still be pretty eye-watering. Virgin Media, BT and EE have had deals running in recent times, so it might be worth checking what you're eligible to add to your existing phone/broadband contracts to see if there is a TNT option.
For example, if you had Virgin Media TV and broadband the provider would let you add TNT Sports to your package for £18.
In most cases we've seen online these still seem to be around the £20 mark so your victory would be only paying three times what the old Eurosport sub was, rather than four and a half times, but maybe worth checking.
Option 3: Get TNT Sports for £10-a-month... (sort of)... if you have an EE contract AND buy a TV
Another one we shared on the live blog earlier in the week and another one that'll take a fair bit of small print reading.
Mobile network and internet service provider EE, as part of its tech winter sale is currently selling a bundle which includes a 43" Samsung TV and 24 months of TNT Sports for just a tenner a month:
Of course, forking out for a new telly is an interesting way to go about the task of trying to save money, and the deal is only available to current 'consumer' or 'small business' EE customers on a pay monthly phone, 12-month SIM plan, or with a tablet on a 4GEE WiFi price plan. We'd have a few reads of the small print, but I guess the underlying point is TNT Sports can sometimes appear in these tech bundles, so perhaps keep an eye out if you're already on the hunt for a new phone or TV and spot a way in.
Option 4: Go halves with a mate
While info on this is unsurprisingly a bit tricky to find on TNT Sports' website, it does appear (from the road.cc office's own personal experiences + info online) that you can stream TNT Sports on more than one device at the same time, opening the door to sharing an account with a mate and cutting the price in half.
Unfortunately — given how popular, good value, and accessible the old Eurosport (and GCN+ before that) days were — from the vast majority of comments, messages and emails we've heard from readers, the move to £30.99-a-month with TNT Sports is going to push more people to unsubscribing, either resulting in them not watching at all or using VPNs or other means of accessing a feed of a bike race.
Option 4: Get a VPN
You probably already know what a VPN is by now, but in case you don't, it stands for virtual private network. In short, it's a service that protects your internet connection and privacy online via an encrypted tunnel for your data, protecting your online identity by hiding your IP address.
There are loads of providers, many charging a small monthly fee for their services, often far cheaper than the cost of discovery+ Premium. But what has any of this got to do with watching bike races? Well, many of them allow you to change your location to another country and therefore opening the door to accessing race broadcasts that would otherwise be geo-blocked. That might mean watching free-to-air coverage from Dutch broadcaster NOS or Belgian coverage via Sporza.
The most popular providers include Nord VPN (from £2.59 per month), Surfshark (from £1.69 per month) and ExpressVPN (from £4.04 per month). All three of those offer free trials, so you can see which one works best for you before committing to a monthly payment.
As always, please do let us know in the comments if you've spotted any other deals or have other (legal) ideas...
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42 comments
EE have just offered me TNT sports and Disco+ as part of my mobile package as an add-on, for 2 years. Seemed too good to be true, but it is real. Not the buy a TV package, just 2 years free.
I've had that on EE for some time
TNT can sit on my seatpost and swivel. Not giving a penny to the vile bean counters.
So who in cycling is going to make any money out of this particular deal? Will the money being generated by TNTs greed go to any cycling group or company at all, Or is it all just extra cash for the greedy? Personally I hope nobody bothers paying their ridiculous prices & goes down the VPN route, it's a doddle to pick up free to air cycling in Europe anyway.
The same "greedy" company who had to write off £33million of debt with GCN.
I don't think all the people have appreciated the significance of that yet.
"There is also to be a new weekly cycling show. 'The Ultimate Cycling Show' will be hosted by Orla Chennaoui and Adam Blythe and launches for 15 weekly episodes on February 27th......"
15 weeks takes us to the 5th June - The Giro starts on the 9th. Seriously, are they going to stop broadcasting on the eve of one of the 'big three'.
The Giro starts on the 9th May, so the new programme finishing on 5th June would mean that it covers the end of the Giro and then stops
If you have an EE mobile phone contract, you may be able to get TNT Sports as an inclusive extra.
The danger of large corporate entities controlling access to sport is being brought home by the actions of this American company , the problem for people who only watch cycling is obvious we will now have to pay over 300 percent more and have a plethora of other sports thrown into the bargain. Apparently the TV companies have only one year to show highlights , then the Yanks slither in and shut that down , money certainly talks in Yankee Poh, I have already cancelled my account and have no intention of subscribing my hard earned cash to these bandits , hopefully something or someone will resolve the situation but I am not holding my breath , I can foresee drastic reduction in cycling coverage both in Britain and possibly Europe if these people are unchallenged in their proposed domination of all things sport.
I plan to watch *everything* up until 28th February, then delete the app from my devices and smart TVs, and then delete my account.
They have got their audience completely wrong. The GCN offer, which is how I ended up on Discovery / Eurosport, got it right: nothing but cycling coverage. If users wanted all the other sports they could go elsewhere. The amount of rugby / football / snooker fans who will crossover to cycling has got to be minimal...
I don't care what the offer is, TNT aren't having my money.
I have Eurosport as part of my Virgin TV package. They contacted me yesterday to say that becasue Eurosport was closing down they would give me TNT for free until the end of my current contract (12 months to go). They said this was because they cold see that I was a regular viewer of Eurosport.
Hopefully more people will be offered this deal, and I will just have to decide what to do when it's time to renew.
It all still sucks though.
I wonder if the Tours of Britain will still get coverage on Eurosport and indeed ITV4 after this year. I also notice that the Tour of Britain Women appears to have been reduced to just four days though British Cycling seem to have kept that quiet!!! Last year they reduced the Tour of Britain Men down to 6 days "to bring equality to the two events" (which seemed complete bxxxxxxxx at the time!) so I wonder where that leaves them now - will the men's Tour be reduced to just four days?
I've just cancelled for two reasons: Firstly, the increase is just stupid. Okay, I am in the position were I can afford the increase but do I want to pay it for a poorer service? Nope.
And secondly, when I mentioned to "the wife" that the package came with access to football and rugby matches, she was less than pleased especially as rugby had meant her beloved "Corrie" was not on last night.
Thus, whilst I'll miss the cycling this year, it better to miss that than upset my wife: afterall, a divorce would cost a hell of a lot more than £30 a month!
Couldn't you just not watch the rugby?
Or get a second TV/laptop?
What about using a VPN? I suppose you would still need a subscription to Eurosport in, say, France. Or find out where it is free to air and bingo. I do it with the Champions League and it works fine.
I wasted a lot of time on this. If you want to try to do it (semi) legally, i.e. paying for a subscription but violating TOS, anti money-laundering laws make it pretty much impossible to open a bank account for making payments in a country where you are not a resident.
Wouldn't they just charge your credit card rather than insist on a direct debit? And the cardholder's address is not shared with the merchant by the payment processor.
Quest (on Freeview) will apparently "host a new weekly cycling show, as well as highlights of the Giro d’Italia and La Vuelta a España."
Damn. Oh well... My plan is... I cancel Zwift for the summer as usual. I take that saved cash and pay the TNT shysters for the Giro and TDF for 3 months May-July.
It won't change TNT's mind at all as all sport is just a package for them and they'll make the same from my 3 months as they would from my previous £6.99 each month.
I bump into Gary Imlach regularly in my local Waitrose. He told me a few months back of the fate of the show with TNT buying cycling to slap into their car boot sale of sport. At least I was able to thank him face to face for the last 30 years of his clever and succinct ITV coverage.
Part of the UK's cycling tradition is going to end this summer with the last ITV show and it makes me very sad. Not all change is progress and not all value is measured with money.
Give my regards to Gary great fella.Last time the Tour was over here I went to Dover to watch the start at the Castle & discovered I needed a ticket to get in.Gary asked me if I had one and when I said I hadn't got a ticket out of his brief case & gave me it. Great fella.Sadly typical Britain I got into the Castle but couldn't get near to the riders as it was fenced off.I have never forgotten his kindness.
A generation (or more) of cycling fans owe a huge amount to Gary Imlach and the C4 / ITV teams for their cycling coverage on TV, especially Gary's distinctive wit and wordplay. Top bloke!
But 30 years... it's hard to believe... <shakes head>
Seeing as how the the subscription is only for a month at a time we really only need to subscribe for 7 months, March - September. So the annual cost is actually £217, the equivalent of £18 a month.
I'm not taking sides and I probably won't bother, especially after the spring classics, but it is one way to look at it.
Cyclo-cross is great entertainment in the winter months. Especially if you're on the turbo.
And last week I have been enjoying the Tour Down Under.
Anything to see the sunshine.
£30 a month is outrageous and I'd rather not watch cycling than give money to discovery.
cycling.today is free (buy the guy a coffee or beer though please)
It could be argued that in sport especially, a performance has to be "seen" to mean anything. Think of football and the pandemic. This moves means that loads of people including me will not view these "performances" in the future. Ridiculous idea, I'm pretty sure overall there will be less eyes on pro cycling from now on. Making things worse not better, the good old "free" market.
It's not that big a problem, I'll watch it down the pub. They always put on the cash cow sports.
In the interest of accuracy, an increase from 6.99 to 30.99 is 343% more, not 443%. It is 4.43 times the cost. No need to exaggerate to make the point!
Using round numbers, increasing from 7 to 14 (two times the cost) would be 100% more, 7 to 21 (three times the cost) is 200% more, 7 to 28 (4 times) is 300%, and 7 to 35 (5 times) would be 400% more.
Please people, just say NO! We need to stand together with our wallets shut to stop this inexorable road to ruin. Sport should not be all about money, like almost everything else is, for the maximisation of profit for the rich few.
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