Strap yourselves in for this one... Countryfile did cycling last night, with the segment on the BBC One show since being described as "vile", "disgraceful" and an "utter shitshow triggering anti-cycling hatred" by disgruntled viewers.
Conversely, the usual frothing section of social media reacted to the episode, which included an interview with the widow of a cyclist killed by a speeding driver, crying foul about January's Highway Code changes, two abreast riding and all the other anti-cycling bingo favourites...
Warning: none of the following is particularly pretty...
First things first, let's outline what was broadcast. Last night's episode featured a ten-minute segment on cycle safety as "Tom Heap investigates the increase in cycling deaths on our rural roads".
During the section he spoke with the widow of Anthony Satterthwaite — a cyclist killed in a collision with a driver speeding at 59mph on a 40mph country road (although presenter Heap narrated the incident as: "Anthony was hit by a car on a lane" before later outlining more details of the driver's wrongdoing).
The driver got a suspended sentence and during a segue (thanks, hirsute) to the next part of the report, Heap noted Anthony was one of nearly 100 cyclists killed on Britain's roads in 2018 before saying: "until the pandemic the number of cyclists killed on Britain's roads had been falling, but with the lockdown came a biking boom, and more cyclists meant more deaths".
The reporter then spoke to Dame Sarah Storey, Britain's most successful Paralympian and recently announced Greater Manchester active travel commissioner, and after hearing her call for reduced speed limits and greater vigilance from drivers, asked: "let's face it, cyclists can be occasionally dangerous and occasionally full of themselves as well, can't they?"
Heap's segment ended with driver vox pops in the Peak District, during which the Highway Code changes and two abreast riding were addressed in such glowing terms as "infuriating", "crazy" and "aggravating".
So, what did cyclists think of the segment?
And how about the usual suspects? Get your bingo cards ready...
My head hurts...