La Passione launches new women’s Grace collection

They have previous for being absurdly sexist. They've made their copy better (perhaps after lots of people called them out on social media). This was from 10 months ago.

I've also noticed that their range of women's clothing is much more limited than their men's range - possibly they believe all women are fair weather cyclists because they don't do any long sleeve jerseys, jackets, gilets, bib-tights or warm baselayers for women!

I'm not saying that nobody modelling for La Passione has ever ridden a bike, but for me they are all more "model" than "athlete".

Nice bingo call, but actually I don't see any such comments. None has commented on what is or is not "acceptable". My own comment was simply speculating that the image projected might miss the mark for many new and returning cyclists, which we read are driving profit into the industry.

There's literally a comment saying they're 'too skinny' and one saying it looks like a 'healthy BMI' (ignoring the fact that BMI is an utterly useless measure).

Pointing out that someone's body shape is in the normal healthy range was a rebuttal to the 'too skinny' comment.

As an aside, BMI is a very useful measure for the vast majority of the population.

I took 'too skinny' in the context of the rest of the comment - hence, they are too skinny to be similar to the women members of his (you're assuming jkolner is a bloke) club; but sure, you could come to different interpretations if you want to.

Rich_cb simply made a statement of fact, that is what a low but healthy bmi looks like, by the assumptions underlying bmi. Whether anyone finds that "acceptable" was not debated.

I simply don't understand why you are banging that drum, nothing happened here.

Perhaps I'm in the wrong, and I'm finding fault where there isn't any. I'm just curious whether these comments also happen on all pieces about kit for men, with concerns about the use of 'too skinny' models who don't represent the majority of club cyclists (or the ones I see, anyway). If those comments exist then I hold my hands up and admit I'm being silly.

Well the nice thing is that mostly on this site you can argue opposite sides and not be shouted down too harshly. My "bingo call" reference overstepped that mark, apologies.

My wife says that women are used to models not being representative of the general population.
Then again, I can't say she is either !!

And even then, the last one appears to be finding it so tight they can barely breathe.

Yes have a look at Machinesforfreedom. Great kit for all shapes

If you're talking about women specifically, VeloVixen's marketing seems to be much more inclusive. Another option (for both men and women - despite their name) is Fat Lad at the Back.