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Why the hell are Jumbo-Visma using blue front tyres in the Tour de France? 2021 Jumbo Visma Cervelo blue tyre - 1

Why the hell are Jumbo-Visma using blue front tyres in the Tour de France?

The idea is to promote bike service Swapfiets and cycling in everyday life
by Mat Brett
Fri, Jun 25, 2021 14:48
8

If you’re watching the Tour de France this weekend and find yourself wondering why Team Jumbo-Visma’s bikes are fitted with blue front tyres, it’s because they’re promoting a Dutch bike service called Swapfiets.

With Swapfiets you pay a monthly fee in exchange for use of a bike, and a support team will make sure that it’s always working. The idea is to offer sustainable, environmentally friendly and flexible transportation. Swapfiets bikes are fitted with blue front tyres. It’s their thing.

Jumbo-Visma will use blue tyres for several stages of this year’s Tour, and Vittoria has had to develop them especially for the promotion.

“It was quite a challenge because Vittoria engineers had to remove all black ingredients to create a blue tyre with the same level of performance,” says Jumbo-Visma.

“The solution was to create a new recipe for rubber compounds that uses a specific silica as a filler. The result is a true innovation, that is making the Swapfiets-blue tyre as efficient as the original Vittoria Corsa Graphene tyre.”

It's a pretty clever promotion; it's got us talking about it anyway. And now you can be the most knowledgeable person in front of the TV when the Tour is on! 

While you might not be able to get your hands on Jumbo Visma's blue tyres for your race bike yet, Swapfiets has actually launched in the UK, so you can rock a chunkier colourful tyre on your rented bike a bit more like the ones above. Browsing the Swapfiets UK website, only Londoners can buy at the moment and prices start from £16.90 per month for a singlespeed 'original' Dutch bike. 

A built-in lock and insurance are included, and Swapfiets promise to service and deliver your bike within 48 hours of ordering. 

Tour de France 2021
Cervelo
Jumbo-Visma
Vittoria
Mat Brett

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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8 comments

Avatar
Balthazar | 3 years ago
1 like

That whole thing is an aesthetic mess. It looks like the kind of bike elderly dudes in full team kit trundle around the seafront on, bless them

 

(I think I just described myself in a few years time)

Avatar
Nick T | 3 years ago
2 likes

I remember buying white striped Rubino Pro tyres back in the day, I can't imagine making a blue one would have been too much of a technical challenge

Avatar
OnTheRopes | 3 years ago
1 like

I'd rather they respect the yellow jersey and change the colour of their jerseys for the TdF. EF do it for the Giro, Once did it for the tour wearing pink instead of yellow. I find it hard to spot the yellow jersey from the distant shots.

Avatar
Sredlums replied to OnTheRopes | 3 years ago
1 like

OnTheRopes wrote:

I'd rather they respect the yellow jersey and change the colour of their jerseys for the TdF.

Well, you're in luck, 'cause they actually have a different outfit (dark grey with yellow) for the TdF.

https://www.wielerflits.nl/nieuws/tour-2021-jumbo-visma-traint-voor-het-...

Avatar
OnTheRopes replied to Sredlums | 3 years ago
1 like

Much better, thanks for the link 

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Awavey | 3 years ago
0 likes

Couldht they have just spray painted the sidewalls of regular tyres instead ?

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Tinbob49 | 3 years ago
0 likes

Dear goodness, that looks awful.

And to think they went to the manufacturer and said "look, we need you to develop this product because of sponsorship" is incredible. By all means stick sponsors names on things, but to have to specifically engineer something to be "as good as" the existing product is just ridiculous (and I don't buy that argument - you can't simply say "we've had to completely reengineer it and it's the same). They should be prioritising performance over sponsors otherwise it just becomes a farce where teams are more beholden to sponsors than to racing.  

Avatar
wycombewheeler replied to Tinbob49 | 3 years ago
2 likes

If it had been on the back, I'd assume they left the trainer tyre on the wheel by mistake.

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