Just a steady ride. Don't know how I got the KoM. Honest.

Your next video needs a story, you need to be invested in it. If its about pushing yourself you need to make an idea about that, if that makes sense?

If that was shot by Planet X themselves, then its bloody awful marketing.

From what I can see, Dave might only be a sponsored/team rider? making an amateur video in homage to Planet X?

If that's the case, its not that bad.

what a bunch of tossers

IF your going to do 'slow-mo' effects you need to film at a higher frame rate! Its an awful video considering some of the brilliant adverts I've seen (Garmin for example)
Why don't you get a proper film maker/advertising company or designer to do this for you...

If you post commercial video on a forum, and it's shit, expect criticism. Telling your customers to lighten up doesn't reflect well on you as a brand either!

Am guilty of this too!

I'm all for cheap and cheerful so long as it captures the imagination. This doesn't. No story, no character, annoying music, too long and too obvious.

Planet-X, I do really like you as a shop, so I hope you don't take this badly - but that's a terrible video and really cheapens you as a brand. I assume it was done on the cheap - fair enough - but doing things on the cheap badly reflect terribly on you.
Your biggest problem is convincing people that your relatively cheap carbon can compete with the expensive, big name brands - and to do that, you need to make them look as professional, as polished as possible. This does the exact opposite.
Lots of love,
A professional video monkey.