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news
Sir Paul Smith on The Mall - Where Will You Watch The Tour YouTube stillVideo: Where Will You Watch The Tour?
Welcome to Yorkshire has launched an short film featuring fashion designer Sir Paul Smith and Britain's first Tour de France stage winner, Brian Robinson as well as ordinary cycling fans, asking the question, Where Will You Watch The Tour?
It is inviting fans to share plans of where they intend to be during the opening three days of the race, which will take it from Leeds to Harogate on 5 July, York to Sheffield the following day and then Cambridge to London the following day, and is offering a host of prizes including VIP tickets to the Grand Depart in Leeds or Stage 3 finish in London.
The film, which also features Tour Maker The film includes Tour Maker Dr. AiLyn Tan in Leeds, the Seacroft Wheelers, Nick Mansley in Cambridge, Miley Knight and Harrison Powell in Epping and Mahaneela Choudhury-Reid in London, has also been emailed to 5 million people through Be Inspired - the sucessor to the London 2012 email updates.
Here are the prizes on offer - head to the dedicated page on Le Tour Yorkshire website to enter.
2 VIP tickets at the start Yorkshire Grand Départ, courtesy of Leeds City Council
2 VIP tickets at the finish Stage 3 on the Mall London, kindly provided by The Mayor of London
A brand new bike worth £995, donated by All Terrain Cycles
A family ticket for free cycle hire (up to 6 people) in the Peak District National Park, courtesy of the Peak District National Park
A brand new bike worth £325, built by the Peak District National Park
A Le Tour Yorkshire t-shirt and mug, donated by Welcome to Yorkshire
A goody bag, kindly provided by the Yorkshire Dales National Park
A signed copy of 'The Road', official song of the Tour, courtesy of Alistair Griffin.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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6 comments
Slightly underwhelmed by the video. They could've put some actual cycling in it. Nice bit of enthusiasm from Sir Paul, though.
There's surely an element of market research to this. They mustn't have too much idea how many people are going to be where. One option not covered by the questionnaire is watching the start in Leeds and then making the short train journey to Harrogate to catch the finish. I wonder how feasible this will be.
I can only imagine that a collection of hills in Derbyshire is better at putting together a bike than Halfords are, at least.
|A brand new bike worth £325, built by the Peak District National Park
For something affiliated with the Tour, you'd really expect a bit more than this!
At the side of the road somewhere is the current plan.
Although I might just get so drunk I end up cheering on the window display of Evans in Leeds.
Yorkshire Dales National Park - you need to up your game! Peak District National Park are putting your ambiguous goody bag to shame with their generous double prize offer!
Oh god, there's a booby prize