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news
Team Sky stir-fry.JPGVideo: Which Team Sky rider does a mean stir-fry?
"Can you guess which Team Sky cyclist cooks a smashing stir-fry?"
That's the question posed by meat-substitute firm Quorn in its latest ad campaign.
Other spots featuring Great Britain women's hockey captain, Kate Richardson-Walsh , plus world champion swimmer Adam Peaty.
Watch the video below to find out which is featured in the spot ... though the image is a bit of a giveaway ...
Quorn has previously featured multiple world and Olympic champion athlete Mo Farah - a household name - in its advertising.
But it seems a little curious to us that the ad here, which has as its protagonist one of the less well known London 2012 champions, describes him as national road race champion rather than mentioning that Olympic gold medal, which would surely resonate more with a non-cycling audience?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
That might take out a few cows too, thus reducing the impact of the real scourge on public safety.
Perhaps you're running them at lower pressures / with extra weight? I've found they feel sketchy at least when cornering and I've had a few offs...
True ... but left to itself that notion tends to go the same way as instructing pedestrians, cyclists and SUV drivers to "share the road"!...
To be fair to them, it looks like a choice between that or a lot of sunken surfaces and ironworks further out.
...mostly among sports administrators, media, and cycling fans.
>THIS< is the primary reason for 99%+ for a camera!!!!!
At what point will politicians realise that no amount of effort can really protect vulnerable users on roads and that to keep people safe automatic...
You need to "guess" the corresponding post code as well. A bit of internet sleuthing should give you options.
Doubtless, which is why I avoid the eastern parts of Kingswood.
False advertising, if you ask me. That post didn't give way when it was hit!