- News
- Reviews
- Bikes
- Accessories
- Accessories - misc
- Computer mounts
- Bags
- Bar ends
- Bike bags & cases
- Bottle cages
- Bottles
- Cameras
- Car racks
- Child seats
- Computers
- Glasses
- GPS units
- Helmets
- Lights - front
- Lights - rear
- Lights - sets
- Locks
- Mirrors
- Mudguards
- Racks
- Pumps & CO2 inflators
- Puncture kits
- Reflectives
- Smart watches
- Stands and racks
- Trailers
- Clothing
- Components
- Bar tape & grips
- Bottom brackets
- Brake & gear cables
- Brake & STI levers
- Brake pads & spares
- Brakes
- Cassettes & freewheels
- Chains
- Chainsets & chainrings
- Derailleurs - front
- Derailleurs - rear
- Forks
- Gear levers & shifters
- Groupsets
- Handlebars & extensions
- Headsets
- Hubs
- Inner tubes
- Pedals
- Quick releases & skewers
- Saddles
- Seatposts
- Stems
- Wheels
- Tyres
- Health, fitness and nutrition
- Tools and workshop
- Miscellaneous
- Cross country mountain bikes
- Tubeless valves
- Buyers Guides
- Features
- Forum
- Recommends
- Podcast
news
Team Sky stir-fry.JPGVideo: Which Team Sky rider does a mean stir-fry?
"Can you guess which Team Sky cyclist cooks a smashing stir-fry?"
That's the question posed by meat-substitute firm Quorn in its latest ad campaign.
Other spots featuring Great Britain women's hockey captain, Kate Richardson-Walsh , plus world champion swimmer Adam Peaty.
Watch the video below to find out which is featured in the spot ... though the image is a bit of a giveaway ...
Quorn has previously featured multiple world and Olympic champion athlete Mo Farah - a household name - in its advertising.
But it seems a little curious to us that the ad here, which has as its protagonist one of the less well known London 2012 champions, describes him as national road race champion rather than mentioning that Olympic gold medal, which would surely resonate more with a non-cycling audience?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
The usual heuristic cited is once every 12 months or every 5000 uses, whichever comes first. Personally I can't really see what the passage of time...
Took me several goes to parse this and realise that there wasn't some kind of bizarre personation scheme going on:
I know it's sponsored content and so are certain amount of hyperbole is to be expected but really, if these are "the best brake pads in the world"...
You mean because Queen Victoria got herself cloned and then built a new fleet of warships somewhere in the Unknown Regions (Norfolk)?
The grip that the right wing reactionaries have on the gullible public is frightening, and this is just a microcosm of that influence, with so many...
I bought a Topeak Joe Blow Sport III Pump about 9 months ago, quite frankly, I was not impressed with it. The base has too much flex it in it, the...
Ride single file, stay close to the curb? Where I live, I get people screaming at cyclists telling them they don't belong on the road, I was...
The worst thing about all this is learning that Bon Scott's family tried to make sunglasses with his name on.
There's a whiff of Martin73 about that post from whosatthewheel.
I assumed that a commuter road was like the Room of Requirement - it travels to wherever people need to drive on it.