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TECH NEWS
Reynolds Wheels Counter Attack video from UpgradeVideo: Reynolds Wheels 'Counter Attack' big up from Upgrade
Upgrade the UK distributors of Reynolds Wheels have made a little home-grown video promoting the product while having some fun in the process.
Titled 'Counter. Attack' the short film documents that all-too-familiar experience of being caught on the road and dropped by slicker, faster, more-pro riders that leave you gasping in their wake and muttering words to the effect of, "Curses, foiled again."
In the case of our hero he hits the bike shop - a nice shout-out for South Downs Bikes in Storrington - where a stealthy set of Reynolds 66 carbon wheels and some workouts on the rollers leads to a return match back out on the road. With the inevitable result that the hunters become the hunted. Victory!
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13 comments
Amusing vid, but you would just think he was a dick!
Emm quite glad to see that spending time on the turbo also helped keep up
and of course the Reynolds wheels do look great! Can I have them please 
We've all come across dorks like that who somehow change their pace when you pass them. You never see them racing though. Strange, that one.
EPO
…but what happens if they spotted his new wheels and all decide to join a spin class? He's let himself in for a world of pain there… I can see a sequel… by episode 4 he'll be bagging his blood.
what a rubbish cheesy video.... OMG
What a strange video
I'm sure I've been passed by that lot on the same road. I used drawing pins instead - a lot cheaper than the wheels and a lot less effort than the turbo.
Was this sponsored by Lenzyne?
It was in the sense that Lezyne along with Kenesis (maker of that nice black carbon bike in the workstand) are brands distributed by Upgrade that made the video.
We're thinking that in rather the same way the ads on TV can provide top entertainment when they're at their best, these 'homegrown' videos can help to sell cycling to a whole new market apart from the obvious objective of selling product. Did you see the Halfords Carrera ad the other day? http://road.cc/content/news/54876-tech-roundup-carrera-virago-video-ritc...
Can someone please donate some of 'what he had' to me..... head says 'Yes' body says 'No'
Lovely looking wheels, maybe one day!!
amazing how much faster he went when he finally got onto the drops eh?