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Video: Reynolds Wheels 'Counter Attack' big up from UpgradeReynolds Wheels Counter Attack video from Upgrade

Video: Reynolds Wheels 'Counter Attack' big up from Upgrade

Two minutes thirty five seconds of fun from the UK distributor of Reynolds Wheels
by nick_rearden
Mon, Mar 19, 2012 11:47
13

Upgrade the UK distributors of Reynolds Wheels have made a little home-grown video promoting the product while having some fun in the process.

Titled 'Counter. Attack' the short film documents that all-too-familiar experience of being caught on the road and dropped by slicker, faster, more-pro riders that leave you gasping in their wake and muttering words to the effect of, "Curses, foiled again."

In the case of our hero he hits the bike shop - a nice shout-out for South Downs Bikes in Storrington - where a stealthy set of Reynolds 66 carbon wheels and some workouts on the rollers leads to a return match back out on the road. With the inevitable result that the hunters become the hunted. Victory!  

Reynolds wheels

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13 comments

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notfastenough | 12 years ago
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Amusing vid, but you would just think he was a dick! 4

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CycleGringo | 12 years ago
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Emm quite glad to see that spending time on the turbo also helped keep up 3 and of course the Reynolds wheels do look great! Can I have them please 16

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minnellium | 12 years ago
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We've all come across dorks like that who somehow change their pace when you pass them. You never see them racing though. Strange, that one.

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Pifko | 12 years ago
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EPO

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Tony Farrelly | 12 years ago
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…but what happens if they spotted his new wheels and all decide to join a spin class? He's let himself in for a world of pain there… I can see a sequel… by episode 4 he'll be bagging his blood.

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spindoctore | 12 years ago
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what a rubbish cheesy video.... OMG

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Paulo | 12 years ago
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What a strange video 7

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Bexleyhillbilly | 12 years ago
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I'm sure I've been passed by that lot on the same road. I used drawing pins instead - a lot cheaper than the wheels and a lot less effort than the turbo.

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cool guy 999 | 12 years ago
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Was this sponsored by Lenzyne? 39

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nick_rearden replied to cool guy 999 | 12 years ago
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cool guy 999 wrote:

Was this sponsored by Lenzyne? 39

It was in the sense that Lezyne along with Kenesis (maker of that nice black carbon bike in the workstand) are brands distributed by Upgrade that made the video.

We're thinking that in rather the same way the ads on TV can provide top entertainment when they're at their best, these 'homegrown' videos can help to sell cycling to a whole new market apart from the obvious objective of selling product. Did you see the Halfords Carrera ad the other day? http://road.cc/content/news/54876-tech-roundup-carrera-virago-video-ritc...

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The _Kaner | 12 years ago
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Can someone please donate some of 'what he had' to me..... head says 'Yes' body says 'No'
2

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Rob.M replied to The _Kaner | 12 years ago
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Lovely looking wheels, maybe one day!! 39

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LesBianchi | 12 years ago
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amazing how much faster he went when he finally got onto the drops eh?

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