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news
Lord Sugar at the Cycle Show (copyright Simon MacMichael).jpgFriday Caption Competition
Ah, Assos. Like Stella Artois, reassuringly expensive. Even multi-millionaires have pause to reflect if this picture of Lord Sugar at the Cycle Show at Earls Court yesterday is anything to go by.
But what was the Amstrad supremo and star of TV's The Apprentice really thinking? Over to you, road.cc users, to supply the caption... we can't stretch to providing Assos kit as a prize, but there's a road.cc t-shirt up for grabs for the best entry come Tiffin time on Monday.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- chrisonabike 33 min 36 sec ago
Wait - I've got it! It's actually an accessible design - for cyclists without arms. Hey presto, you can be in the drops using only your feet!
- chrisonabike 37 min 26 sec ago
Why leave yourself open to the problem in the first place? No windows, no draughty windows.
- chrisonabike 39 min 15 sec ago
Yup - although as a more "distributed" / low cost kind of "good" (which the public purse pays towards) cycling will likely always be susceptible to...
- quiff 1 hour 46 min ago
I'm sure they'd ask Lime to do that too. Come and collect your bikes and my neighbour - they're in pieces.
- brooksby 1 hour 51 min ago
Ireland seems to have a lot of problems with their cycle lanes… Almost as many as England
- quiff 2 hours 11 min ago
Fair point - I was restricting myself to pedal bikes. As I've never spent that kind of money on anything though (mortgage doesn't count), it's kind...
- brooksby 3 hours 14 min ago
And finally: I wonder how many of the "more than 3,000" signatures on that petition are actually locals, who live or work there (and are not just...
- Doug_D 4 hours 49 min ago
Another book suggestion - I can highly recommend "Lost Summers and Half-Forgotten Afternoons: A Mint Sauce collection" - a beautifully presented...
- mdavidford 6 hours 40 min ago
I think you're missing an opportunity to pack even more tech into it - add accelerometers that can detect whether they're pedalling or stepping....
Add new comment
55 comments
I am in it to win it
"So that jersey costs more than one of my green screen pcs did eh? "
is this the real life is this just fantasy ,caught in a landslide no escape from reality ,im just a poor boy etc etc etc
Assos? I liked it so much I bought the company!
Kiss my Assos.
So if I buy Assos I can look like Spartacus?"
"well, erm..."
You said you'd try it if pigs flew.
Mmmm, I wonder what freebies I can cadge from the Assos stand.
" All this assos stuff is rather tarty.. maybe i shal give up my drainpipe jeans, checked shirt and full sleeve tattoos..!!"
Do you know where i can get some performance enhancing steak?
I'm worth £830 million and yet I can only afford to buy 2 ASSOs shirt and a pair of leg warmers!????
Oh yes Sir Alan at these prices even a munter like you will look bo!
Even a dose of (Lord) Sugar can't take the sting out of the Assos prices!
You really *shouldn't* do that sort of thing wearing lycra.
BORE OFF SMOOZER!
I COULD CYCLED FROM HACKNEY TO CHIGWELL WHILE YOU'VE BEEN PRATTLING ON!!!!!!!
I understand this is nice gear, but the tut on the Altura stand over there looks the bloody same to me...
"You any good with computers, only...................."
Bloody hell, I said 'jump to it' not through it.
How much for that gay Buck Rogers cycling top?
I'm sorry mate but Margaret still looks ridiculous even if it is an Assos skinsuit.
“I’ll call her a cow... no wait... a lying cow, yeah, that’s it: a stuck-up, lying cow. Now where’s that bleedin’ midget I was leanin’ on…?"
After Lord Sugar looks at the Assos girl
"I'd ride the assos that!"
Ohhhh that Shutt VR stuff over there is nice.
Alan thinking "mmm would I look good in the yellow or red bibs?"
The Bald chap "Eh, Sir Alan would you please say, your fired!, pretty please"
£400 for a shirt? - get overyourself! - I can knock them out, from the same factory, for £200 - your not seeing the big picture - AMSCloth / AMSbike. I'll have it. You're retired!!!
or
so your saying that if I buy the white shorts people will be able to see what a big assos I am?
'I wanna ride my bike until I get home...'
But which bike? And which home?
Those size 's' shorts should fit me just fine
having Karen Brady on your shoulder does NOT impress me
Sugar says that Assos is sweet!!
How the hell did he get up there on fixed.
"Hmmm... just the one CCTV camera up there... nicking those bikes tonight will be a piece of cake"
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